The Bottom Line: Globalization and the Dependence on Intelligent Content

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Information about The Bottom Line: Globalization and the Dependence on Intelligent Content
Business & Mgmt

Published on March 3, 2014

Author: Scriptorium

Source: slideshare.net

Description

What is intelligent content's role in global markets? How does the content lifecycle affect business results? Though we are often concerned with cost of translation when developing content for global markets, traditional cost reduction practices (translation memory, reduced rates) simply aren't enough. Instead, we need to establish a profitable revenue stream by delivering quality product in global markets. By employing intelligent content with attention to globalization, we can ensure that the information we produce meets market and delivery demands in a timely manner. Delivered by Bill Swallow at the Intelligent Content Conference, February 2014.

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