advertisement

The Biggest Mistake You’re Making On Social Media

67 %
33 %
advertisement
Information about The Biggest Mistake You’re Making On Social Media
Marketing

Published on March 13, 2014

Author: likeable

Source: slideshare.net

Description

Marketers, I have a newsflash for you: Many of us are doing social media entirely wrong.

Last week, Socialbakers conducted a social media pulse check* across 82 countries and 20 industries in order to discover what we're focusing on and, more important, what we're not. And do you know what they found? 61.7% of brands' social media strategies are focused on customer acquisition, while only 28.9% are focused on customer care. Let's think about that for a second. There's a huge disconnect here.

Social media is not search. On social media, brands are not competing with other brands. They're competing with pictures of my best friend's baby or engagement pictures. But more often than not, we are thinking of social media as search.

Here's one thing marketers need to focus on in order to shift this thinking.

*Socialbakers Study: http://www.socialbakers.com/blog/2110-the-state-of-social-marketing-2014
advertisement

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

the biggest mistake being made on social media. - inc.com

Mark Cuban: The Big Mistake You Don't Know You're Making on Social Media. ... The Big Mistake You Don't Know You're Making on Social Media.
Read more

The Biggest Mistake You're Making On Social Media - YouTube

Marketers, Carrie Kerpen has a newsflash for you: Many of us are doing social media entirely wrong. Last week, Socialbakers conducted a social ...
Read more

The Biggest Mistake You're Probably Making On Social Media

Just because you hire a social media agency doesn't mean you're off the hook when it comes to the strategy. You're still very much responsible for the outcome.
Read more

The Biggest Mistake You're Making in Social Media | Inc.com

Want to succeed in social media marketing? Odds are good you're missing your best opportunity to drive revenue.
Read more

The Biggest Mistake You're Making With Social Media - Envano

Most companies today have jumped headfirst into social media, quickly ensuring their brand has a presence on Facebook, Twitter, Instagram, YouTube, and for ...
Read more

The Biggest Mistake You’re Making With Social Media ...

The Biggest Mistake You’re Making With Social Media Heather ... When it comes to social media, the biggest mistake for companies is not having a concrete ...
Read more

The 5 Biggest Mistakes You're Making with Social Media ...

ATS Mobile's social media marketing strategist Barb Osier Breeser reviews best practices for audience engagement on Facebook, Linked In, Twitter ...
Read more

Social-Media Mistakes You May Be Making - Business Insider

"What are the biggest mistakes that you find small business leaders make when using social media?"
Read more

The 7 Biggest Social Media Mistakes & How to Avoid Them

These 7 social media mistakes are ... Social Media Mistakes You May Be Making. ... becomes diluted because you’re more focused on the tools ...
Read more