Published on March 31, 2014
S The Better Collective How the Adoption of Bitcoin fits into the Bigger Evolutionary Picture
Objectives S Philosophical discussion S Greater Human Movement: See the changes in Society S Marketing 101: understand your market S Practical purpose S Business Opportunities: See wider applications of Bitcoin S Business 101: innovate in a small step (side-ways)
Better (evolution) S adjective S 1. more desirable, satisfactory, or effective. S synonyms: superior, finer, of higher quality, greater, in a different class, one step ahead;
Clare Graves Source: Source: http:// identityandtype.wordpre ss.com/2012/01/15/ spiral-dynamics- identity-through-values/ Last Accessed 17/3/14
Bitcoin is the Cash Evolution S Sutherland Shire S Pre-GST world S Undeclared income S Anonymity S Exploration and Curiosity
Cash as a subset of Money S Cash: from late 16th cent. (denoting a box for money): from Old French casse or Italian cassa ‘box’, from Latin capsa (see case2). S Non-zero value S “The integral picture of money can be drawn on the basis of analysis of money not just as a means, but also as an end of exchange”1 S Money as a subset of Wealth… 1. Alla Sheptun, http://www.bu.edu/wcp/Papers/Econ/EconShep.htm
Wealth S “Your wealth is in your words” S “Wealth is what you have when you take away all your money” S “It’s not what you know, it’s who you know” S "Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game." - Donald Trump
Wealth S Wealth = Communication = Contribution = Connection
Bitcoin in the larger picture S Currency no longer Government-controlled S Deregulation? S No cash : what is the currency?
Back to Trust S Bartering S How can I be S Of service? S Of value? S In a position of trust
Trust S verb S 1. believe in the reliability, truth, or ability of. S synonyms: have faith in, put/place one's trust in, have (every) confidence in, believe in, pin one's hopes/faith on;
Bitcoin is like Trust S Tentative S Five Ways to Build Trust S Be Reliable S Be Honest S Be Open S Keep Confidences S Show your Integrity
Source: wikihow. Last Accessed 17/3/14
How do you make Buying choices? S Network S Service S Value S = TRUST
Consequently… S Roger James Hamilton, FFYB 2014 S Wave 7: Augmented Humanity S Shift from Industry to Individual… We are seeing this across many industries already…
Which Industries are affected? Media and News S Feeds S Blogging S Twitter S Facebook Distribution and Retail S eBAY S Gumtree S Uber
Which Industries affected? Education S MOOCs S uDemy S MIT S Coursera
Food and Medicine Food S Home cooking shows S Farmers Collectives S Community Gardens S 3D Printing
Food and Medicine Medicine S 3D Printing S Different parts - Limbs S Different locations – Africa S Stem Cells S Drugs… Silk Road?
Next Stop… Banks S Bitcoin exchanges S Bitcoin ATMs Government
Bitcoin is like Electricity Benefits S … Technology S Augments : Exploration, Curiosity S … Enabler S Communities S Identity S Other technologies Risks S Certainty of Knowledge S What you don’t know is shocking (paraphrase Taleb) S On the grid S Binds your fortunes (Mt Gox) S Fate of the community
Back to the Community S Group identity S Commune: An intentional community of people living together, sharing common interests, property, possessions, resources, and, in some communes, work and income. S The SAME community that gets excited about these changes are the SAME community who will adopt Bitcoin
Geoffrey Moore – Crossing the Chasm Source: http://www.w- uh.com/posts/ 081214- recrossing_the_ch a.html. Last Accessed 17/3/14
Commune vs Collective S Collective: group of entities that share or are motivated by at least one common issue or interest, or work together to achieve a common objective
Clare Graves Source: http://computingforsustainability.com/2010/03/24/thirty-more-sustainability- diagrams/. Last Accessed 17/3/14
Conclusion S Shift from Industry to Individual S Social animal – form Communities S Better Collective S Building on what exists S Not repeating patterns exactly S Creating a better version of the future…
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