Published on February 17, 2014
WE BIG TRAFFIC The Basics of On-Site SEO Ian Fergusson February 2014
On-Site SEO Basics Research into your online Audience Technical Factors Content Relevancy
The Definition of SEO “The process of improving the volume and/or quality of traffic to a web page by making it appear more relevant for a specific search query”
Audience Research What should you be writing about? What are people wanting to read online? What are people talking about on social platforms
Google Search Insights Google’s Keyword Planner shows what people are searching for. It also suggests relevant topics / other keywords and phrases being used.
Social Listening What are people talking about on social platforms?
Survey Monkey / Competitor Analysis
Ready, Techy . . . SEO Page Title URL Meta Description Page Header Internal Linking Body Content Image Alt Social Signals
Relevancy of Content
Google Authorship. Which One Would You Trust?
How to Set it up?
Video Embedding with YouTube Which Result are you most likely to Click on? Different types of media make your site more diverse Videos increase visitor dwell time on your site
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