The Basics of On-Page SEO

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Information about The Basics of On-Page SEO

Published on February 17, 2014

Author: TugSearch



Learn how to optimise your website or blog to help Google find your content, how to do keyword research, and find ideas for content that is likely to rank in the search results.

WE BIG TRAFFIC The Basics of On-Site SEO Ian Fergusson February 2014

On-Site SEO Basics Research into your online Audience Technical Factors Content Relevancy

The Definition of SEO “The process of improving the volume and/or quality of traffic to a web page by making it appear more relevant for a specific search query”

Audience Research

Audience Research What should you be writing about? What are people wanting to read online? What are people talking about on social platforms

Google Search Insights Google’s Keyword Planner shows what people are searching for. It also suggests relevant topics / other keywords and phrases being used.

Social Listening What are people talking about on social platforms?

Survey Monkey / Competitor Analysis

Techy Stuff

Ready, Techy . . . SEO Page Title URL Meta Description Page Header Internal Linking Body Content Image Alt Social Signals

Relevancy of Content

Google Authorship. Which One Would You Trust?

How to Set it up?

Video Embedding with YouTube Which Result are you most likely to Click on? Different types of media make your site more diverse Videos increase visitor dwell time on your site

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