Published on March 5, 2014
The Basics of Managing Up Helpful hints for public relations and marketing professionals By Shannon R. Mouton
Prioritize Make sure you know what is important to your manager, i.e., what are his or her priorities.
You may feel like you're giving a bad impression by asking how your manager ranks their priorities, but being clear on that is critical to meeting their needs.
Communicate Connect with your manager the way he or she prefers to receive information.
• If your manager is a reader, put it in writing. • If your manager is a listener, speak it. • If he or she likes numbers, quantify your message.
Get Attention Make your manager aware of projects and tasks you and your team are doing well.
Send a congratulatory email to your team and copy your manager. This draws attention to the success of your project and to your leadership skills.
Seek Responsibility Ask your manager to work on new and different projects.
Find—and fill—holes in your department before your manager notices them. Your manager will appreciate your foresight.
Stay Relevant Continue to learn about the company, products, services and clients. Read, observe, participate and ask thoughtful questions.
To learn more about McKinney & Associates, visit www.mckpr.com McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for more than 20 years. From the beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international organizations. @mckpr facebook.com/mckpr https://plus.google.com/u/0/116297499833607061286/about http://www.pinterest.com/mckpr/ http://www.slideshare.net/Duncanry youtube.com/mckinneypr
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