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The Art Of User Engagement

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Information about The Art Of User Engagement
Technology

Published on January 30, 2009

Author: wushupork

Source: slideshare.net

Description

Tactics on How to Create Engaging Web sites and applications that Encourage User Participation

http://blog.pekpongpaet.com
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The Art of User Engagement

Examples of Great Participation

 

How To Get Participation?

Reduce Cost of Participation vs Free, but not so easy This is easy

Design For Ego It’s not about you, it’s about the u ser

Reputation ebay yelp

Recognition yelp

Popularity

Ranking

Relevant Metrics Page Views Visitors Time On Site Conversion Rates Who’s Viewing Fans / Followers Comments Compliments

Page Views

Visitors

Time On Site

Conversion Rates

Who’s Viewing

Fans / Followers

Comments

Compliments

Labor Cost of Effort vs Social Cost of Not Participating

Completeness

Social Pressure

Herd Mentality

It’s easier to just follow the crowd

Reciprocity

You bite me, I’m gonna bite you back

Commitment

People are more obliged to uphold publicly made commitments

Discovery

The Author – Pek Pongpaet User Experience, Designer / Developer Human Computer Interaction Entrepreneur http://blog.pekpongpaet.com

User Experience, Designer / Developer

Human Computer Interaction

Entrepreneur

http://blog.pekpongpaet.com

Sources “ Science of Designing Interactions” – Andreas Weigand & Ming Yeow Ng “ Crowdsourcing for Creatives” – Derek Powazek “ Influence – Psychology of Persuasion” – Robert B. Cialdini Photos - Flickr

“ Science of Designing Interactions” – Andreas Weigand & Ming Yeow Ng

“ Crowdsourcing for Creatives” – Derek Powazek

“ Influence – Psychology of Persuasion” – Robert B. Cialdini

Photos - Flickr

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