The Art of the Global Gateway

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Information about The Art of the Global Gateway
Marketing

Published on March 6, 2014

Author: jyunker

Source: slideshare.net

Description

Using technology and design to create more discoverable local websites

Select Country,
 Select Brand Using technology and design to create more discoverable local websites London%16(18%September%2013% %

Why You Need a 
 Global Gateway Strategy London%16(18%September%2013% %

You can’t control who lands on your home page London%16(18%September%2013% %

You will continue to add localized websites The leading global brands support, on average, 28 languages. Slow%and%Steady:%VW%Language%Growth% 45# 40# 31# 2010# 39# 2012# 2013# 32# 2008# 35# 38# 36# 30# 25# 20# 15# 10# 5# 0# High%Speed:+Twi.er+Language+Growth+ Average'Number'of'Languages' 35" 30" 32" 30" 25" 25" 20" 20" 10" 10" 5" 5" 0" 2005" 21" 15" 15" 5" 1" 0" 2010" 2006" 2007" 2008" London%16(18%September%2013% % 2011# 2010" 2011" 2012" 2013" 2011" 2012" 2013"

London%16(18%September%2013% %

Country Codes London%16(18%September%2013% %

If you can, use country codes London%16(18%September%2013% %

Country codes and search London%16(18%September%2013% %

Be prepared for Internationalized 
 Domain Names (IDNs) New gTLDs: •  онлайн – Russian for "Online" •  сайт – Russian for "Web site" •  游 – Chinese for "Game" London%16(18%September%2013% %

The Global Gateway London%16(18%September%2013% %

London%16(18%September%2013% %

Icons speak louder than words London%16(18%September%2013% %

The globe icon is best London%16(18%September%2013% %

What’s wrong with this gateway? London%16(18%September%2013% %

London%16(18%September%2013% %

The universal gateway London%16(18%September%2013% %

Technical Solutions London%16(18%September%2013% %

Geolocation London%16(18%September%2013% %

Geolocation Of the 150 websites reviewed, 61 use geolocation specifically for navigation. London%16(18%September%2013% %

Language Negotiation (Detection) London%16(18%September%2013% %

Don’t Forget... London%16(18%September%2013% %

Wave flags with care London%16(18%September%2013% %

Please keep it simple London%16(18%September%2013% %

Don’t play favorites London%16(18%September%2013% %

Or favourites. London%16(18%September%2013% %

Make the gateway a priority London%16(18%September%2013% %

And keep it that way London%16(18%September%2013% %

Think beyond your website London%16(18%September%2013% %

Developing a global gateway strategy • Do you have global buy-in? • Yes, your .com traffic may decrease. • Can you support ccTLDs? • How many localized websites are available now and in the future? • Will you honor user intent? London%16(18%September%2013% %

John Yunker email jyunker@bytelevel.com website www.bytelevel.com blog www.GlobalbyDesign.com twitter @johnyunker ! Please keep in touch! The 2014 Web Globalization Report Card ∙ ∙ ∙ ∙ ∙ Leading Languages Emerging Trends Best Practices Worst Practices Website Profiles 10th Edition Byte Level Research London%16(18%September%2013% %

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