The Agency Model is Creaky. Revive it by taking existing tech products to services to Market

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Information about The Agency Model is Creaky. Revive it by taking existing tech products...
Marketing

Published on February 21, 2014

Author: alexdunsdon

Source: slideshare.net

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

Imagine a place where brand world meets tech world The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

WITH thousands of the best INNOVATIVE Tech companies WHO ALL HAVE “MARKET READY” TECH The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

Market ready means taking an existing product or service and RE-PURPOSing for a brands’ needs BMW: A virtual assistant as good as a human Heinz: an antidote to banner blindness   Stella artois: gifting mates a round   IdS: A bathroom imaginer to make plumbers loyal Panasonic: virtual salesman to convert at point of sale   NDA’D: HELP MUMS UNDERSTAND WHAT A BABY IS FEELING                   The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA |  http://www.thebakerylondon.com

This is all these people do. Build tech experiences that makes customers’ lives better The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

THEir Brands and Agency partners INCLUDE THESE GUYS….

SOLVING problems LIKE THESE

THE IDEA IS THAT Everybody wins The Brand “The Bakery is a quick process and puts us in touch with people who would never normally meet such a big, quite scary company” Ali Wilkes, Heinz http://bit.ly/17Cfuyp The Agency “Agencies are creative solutions businesses not Tech R&D businesses. The Bakery brings those two together in a way that is not seen before” Stephen Maher, MBA http://bit.ly/1aao8EF The Tech Company “Building technology wasn’t difficult….the hardest part was getting to market” Irina Pafomova, Shopitize http://bit.ly/17HRCYg The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

Agencies ARE ABLE TO reframe their role with clients More  upstream  access       Business  problems  not  marke3ng  problems       New  revenue  streams  via  addi3onal  ‘take  to  market’  service   fees  and  licensing  revenue     New  Business  Stories       Innova3on  Thought  Leadership  

HOW WE DO IT: OUR PRODUCTS Tech Discovery The Baker’s Market: match-make tech Against business issues The ‘Tech to Trial’ Accelerator   Match-make tech against business issues and take to trial to market in 8 weeks The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

HOW WE DO IT: OUR TEAM

we think this shift to ‘partner with existing’ not ‘build to order’ is inevitable in marketing..here’s why Software is eating the World Building to Order is broken The best talent is not in your building Nb  links  only  work  in  slideshow   The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

And A BUNCH OF PEOPLE ARE WRITING NICE THINGS

…S0 Let’s get baking

The Bakery London, 2nd Floor,, Epworth House, 25 City Road, London, EC1Y 1AA | http://www.thebakerylondon.com

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