The Age of *happyhappyjoyjoy

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Information about The Age of *happyhappyjoyjoy
Business & Mgmt

Published on February 19, 2014

Author: derkaip

Source: slideshare.net

Description

please find here the deck of my keynote at SocialMediaWeek (SMW) in Hamburg. You can see my talk here - they put the live stream video online: http://new.livestream.com/smwhamburg/events/2758360/videos/42659282

THE AGE OF *happyhappyjoyjoy © hahajotjot* ©2014 by Kai Platschke* ! !

© hahajotjot* ©2014 by Kai Platschke* ! !

© hahajotjot* ©2014 by Kai Platschke* ! !

COMPANIES ARE: - STUCK AND - DO SOCIAL WRONG © hahajotjot* ©2014 by Kai Platschke* ! !

JUST ONE MAN´S OPINION © hahajotjot* ©2014 by Kai Platschke* ! !

RESPONSIBILITY IN ADVERTISING © hahajotjot* ©2014 by Kai Platschke* ! !

POST DIGITAL ERA © hahajotjot* ©2014 by Kai Platschke* ! !

DO OR DIE © hahajotjot* ©2014 by Kai Platschke* ! !

THE SHIFT © hahajotjot* ©2014 by Kai Platschke* ! !

FLIP THE FUNNEL © hahajotjot* ©2014 by Kai Platschke* ! !

SYNCHRONIZED ! MARKETING © hahajotjot* ©2014 by Kai Platschke* ! !

OK, BOSS. TAKEN. I GET IT ... © hahajotjot* ©2014 by Kai Platschke* ! !

© hahajotjot* ©2014 by Kai Platschke* ! !

© hahajotjot* ©2014 by Kai Platschke* ! !

WHAT´S WRONG? © hahajotjot* ©2014 by Kai Platschke* ! !

*HAPPYHAPPYJOYJOY © hahajotjot* ©2014 by Kai Platschke* ! !

*HAPPYHAPPYJOYJOY © hahajotjot* ©2014 by Kai Platschke* ! !

*HAPPYHAPPYJOYJOY © hahajotjot* ©2014 by Kai Platschke* ! !

© hahajotjot* ©2014 by Kai Platschke* ! !

*MISSUNDERSTANDING © hahajotjot* ©2014 by Kai Platschke* ! !

© hahajotjot* ©2014 by Kai Platschke* ! !

SOCIAL MEDIA © hahajotjot* ©2014 by Kai Platschke* ! !

SOCIAL MEDIA © hahajotjot* ©2014 by Kai Platschke* ! ! POWER SHIFT

SOCIAL MEDIA POWER SHIFT ENGAGEMENT © hahajotjot* ©2014 by Kai Platschke* ! !

SOCIAL MEDIA RELATIONSHIP © hahajotjot* ©2014 by Kai Platschke* ! ! POWER SHIFT ENGAGEMENT

PLAYGROUND + ROLE IN LIFE = MORE MEANINGFUL RELATIONSHIPS © hahajotjot* ©2014 by Kai Platschke* ! !

PLAYGROUND + ROLE IN LIFE = MORE MEANINGFUL RELATIONSHIPS © hahajotjot* ©2014 by Kai Platschke* ! !

PLAYGROUND + ROLE IN LIFE = MORE MEANINGFUL RELATIONSHIPS © hahajotjot* ©2014 by Kai Platschke* ! !

REALITY © hahajotjot* ©2014 by Kai Platschke* ! !

EVERY DAY THERE ARE ALL THOSE BRANDS KNOCKING AT MY DOOR: © hahajotjot* ©2014 by Kai Platschke* ! !

There is a tooth paste that wants me to send them a picture of my smile. © hahajotjot* ©2014 by Kai Platschke* ! !

A yoghurt brand that wants me to vote for chocolate or cinnamon or vanilla or some new kind of fruit that I have never heard of. © hahajotjot* ©2014 by Kai Platschke* ! !

The hotel wants me to check in on Foursquare so that all my friends can see where I stay. © hahajotjot* ©2014 by Kai Platschke* ! !

Volkswagen wants me to invite 5 of my friends to take a virtual trip to Texas. © hahajotjot* ©2014 by Kai Platschke* ! !

Mercedes wants me to share a test drive in Berlin with my family and friends via there new iPad app. © hahajotjot* ©2014 by Kai Platschke* ! !

This not so classy alcohol brand wants me to download their app to mix some cocktails that I would never ever drink in my whole life and to share my own recipes. © hahajotjot* ©2014 by Kai Platschke* ! !

Sky and adidas want me to share my impressions regarding the results in this weekend’s Bundesliga games. © hahajotjot* ©2014 by Kai Platschke* ! !

Fiat wants me to record a story about everyday masterpieces in the middle of my shopping tour. © hahajotjot* ©2014 by Kai Platschke* ! !

Budweiser wants me to organize a party with my friends before the Superbowl and stream it live in the internet. © hahajotjot* ©2014 by Kai Platschke* ! !

Telekom wants me to take part in yet another flashmob and pretend that I have fun. © hahajotjot* ©2014 by Kai Platschke* ! !

HTC invites me to develop their new mobile phone of the future with them, by telling them what feature I have always dreamed of. © hahajotjot* ©2014 by Kai Platschke* ! !

Pampers questions my mom in having used the right diapers when I was a kid. © hahajotjot* ©2014 by Kai Platschke* ! !

Milka wants me to write love messages on big buildings. © hahajotjot* ©2014 by Kai Platschke* ! !

Max Factor wants to send me a lipstick so I can use it in front of YouTube. © hahajotjot* ©2014 by Kai Platschke* ! !

Approximately 98* brands per day show me pictures of their products and want me to say that I find them perfect and beautiful and useful and tell all my friends about them.  *I exaggerate a little bit for the sake of this speech, ok? © hahajotjot* ©2014 by Kai Platschke* ! !

REALLY? © hahajotjot* ©2014 by Kai Platschke* ! !

STOP ASKING PEOPLE TO DO MORE AND MORE STUFF FOR YOU © hahajotjot* ©2014 by Kai Platschke* ! !

AND START THINKING ABOUT WHAT IT IS THAT YOU CAN DO FOR THEM © hahajotjot* ©2014 by Kai Platschke* ! !

REBALANCE © hahajotjot* ©2014 by Kai Platschke* ! !

CAN MARKETING BE GOOD? © hahajotjot* ©2014 by Kai Platschke* ! !

SHOES FOR THE 3RD WORLD HELP STUDENTS FIND AN APARTMENT BE BETTER IN A SPORT SUPPORT FRIENDSHIP PLAN VACATIONS PLANT TREES CREATE TEAM SPIRIT © hahajotjot* ©2014 by Kai Platschke* ! !

SOME CAN DO © hahajotjot* ©2014 by Kai Platschke* ! !

© hahajotjot* ©2014 by Kai Platschke* ! !

© hahajotjot* ©2014 by Kai Platschke* ! !

© 2013 ©2014 by Kai Platschke* ! ! hahajotjot*

© 2013 ©2014 by Kai Platschke* ! ! hahajotjot*

© 2013 ©2014 by Kai Platschke* ! ! hahajotjot*

© hahajotjot* ©2014 by Kai Platschke* ! !

© hahajotjot* ©2014 by Kai Platschke* ! !

CARE FOR SOMEONE © hahajotjot* ©2014 by Kai Platschke* ! !

© hahajotjot* ©2014 by Kai Platschke* ! !

IT IS NOT ENOUGH TO BE LIKED BY W&V © hahajotjot* ©2014 by Kai Platschke* ! !

AN AMAZING EXECUTION IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !

A PRODUCT FEATURE TELEKOM DSL FILM IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !

BEING DELICIOUS IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !

USING A CELEBRITY IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !

BEING CUTE IS NOT ENOUGH © hahajotjot* ©2014 by Kai Platschke* ! !

*CARING IS ENOUGH. © hahajotjot* ©2014 by Kai Platschke* ! !

Engage WITH someone you CARE about, ON TOP of delivering your product! © hahajotjot* ©2014 by Kai Platschke* ! !

THAT´S IT IT. WHAT DO YOU THINK THINK? #DERKAIP KAI@HAPPYHAPPYJOYJOY.DE WWW.HAPPYHAPPYJOYJOY.DE © hahajotjot* ©2014 by Kai Platschke* ! !

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