The Advantage Of Ad Specialties

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Information about The Advantage Of Ad Specialties

Published on August 17, 2009

Author: mrgm2331

Source: slideshare.net

Description

Not sure what promotional items are? Learn about the advantages of using them to grow your business.

Ad Specialties A Brand Advantage ( )

What is an Ad Specialty? Also known as a promotional product , an ad specialty is any item that can be imprinted with a logo or slogan. T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted. Other unique examples include imprinted candies, household items, CD/DVD media and music download cards.

Also known as a promotional product , an ad specialty is any item that can be imprinted with a logo or slogan.

T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted.

Other unique examples include imprinted candies, household items, CD/DVD media and music download cards.

Did you know … Wrigley started in 1891 selling soap and baking soda They gave gum with their logo on it as a promotional product Now they’re a $5 billion gum company*! * www.wrigley.com

Wrigley started in 1891 selling soap and baking soda

They gave gum with their logo on it as a promotional product

Now they’re a $5 billion gum company*!

The Ad Specialty Advantage Make a great impression Stay top of mind Long lasting effect Higher perceived value and low Cost Per Impression (CPI) Complements other advertising media

Make a great impression

Stay top of mind

Long lasting effect

Higher perceived value and low Cost Per Impression (CPI)

Complements other advertising media

Ad Specialties – Proven & Effective Generate goodwill Increase sales and leads Improve marketing Return on Investment (ROI)

Generate goodwill

Increase sales and leads

Improve marketing Return on Investment (ROI)

Advertising Specialty Institute (ASI) ROI Study A team of interviewers surveyed businesspeople in four metro areas: New York, Chicago, Los Angeles & Philadelphia An online survey to additional end-users augmented the in-person survey 618 completed surveys in all Advertising Specialties Impact and Exposures Study - October 2008 Final Report

A team of interviewers surveyed businesspeople in four metro areas: New York, Chicago, Los Angeles & Philadelphia

An online survey to additional end-users augmented the in-person survey

618 completed surveys in all

Ad Specialties Make An Impression Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. Bags also have the highest number of impressions in a month, over 1,000. Advertising Specialties Impact and Exposures Study - October 2008 Final Report

Ad Specialties Stay Top of Mind 84% of respondents were able to identify the advertisers of the majority of items received 62% of respondents have done business with the advertiser AFTER RECEIVING the item Advertising Specialties Impact and Exposures Study - October 2008 Final Report

Ad Specialties Long Lasting Effect *Results should be analyzed with caution due to low base size. The majority (81%) of promotional product items were kept because they were considered useful. Receivers of wearables items were more likely to keep these items because they were considered attractive. Advertising Specialties Impact and Exposures Study - October 2008 Final Report

Ad Specialties Cost Per Impression (CPI) Advertising Specialties deliver a better CPI than virtually any other media.

Ad Specialties Leave a Favorable Impression 42% of end-users have a MORE favorable impression of an advertiser after receiving the item.

Survey Results 62% have done business with the advertiser AFTER receiving the item Only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper. Of those who had not done business with the advertiser that gave them the product, almost one quarter stated that they were more likely to do business with the company that gave them the item 42% of participants reported having a more favorable impression of the advertiser since receiving the item. Advertising Specialties Impact and Exposures Study - October 2008 Final Report

62% have done business with the advertiser AFTER receiving the item

Only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper.

Of those who had not done business with the advertiser that gave them the product, almost one quarter stated that they were more likely to do business with the company that gave them the item

42% of participants reported having a more favorable impression of the advertiser since receiving the item.

Generating Customer Referrals Using Ad Specialties In a 1993 study by Baylor University, 20 Mary Kay consultants participated in a study where half of them distributed promotional gifts to customers and the other ten offered no promotional items to their customers. Both groups then asked customers (200 in all) to refer names of acquaintances.

The Results A 1993 Study by Baylor University The customers who received ad specialties were more willing to provide leads than the customers who didn’t receive them.

Ad Specialties Increase Referrals and Leads Accompanying a request for referrals, an offer of an ad specialty or an ad specialty incentive & sweepstakes drew as many as 500% more referrals than an appeal letter alone. 2005 Study by Louisiana State University and Glenrich Business Studies

Print Media vs. Promotional Products Results According to the 2004 Study by L.J Market Research, only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper in the previous week.

Ad Specialties Improve Ad Campaigns A 1996 study by Dallas Marketing Group helped a national tile distributor integrate the use of direct mail and promotional products into a print advertising campaign. One group of subscribers received only the trade ad while other groups received a sales letter, a promotional product, or a promotional product incentive with the trade ad.

The Results 1996 study by Dallas Marketing Group The group who received the trade ad plus a calculator incentive responded approximately 10% higher than those who only received the trade ad.

Ad Specialties Improve Direct Mail Marketing According to a 1992 study by Silver Marketing Group, the inclusion of an ad specialty to a mail promotion increased the response rate by 50%.

Direct Mail Results The use of ad specialties as an incentive to respond generated four times as many responses as a sales letter alone.

Ad Specialties Improve Tradeshow Marketing A 2004 study by Georgia Southern University showed that including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.

Tradeshow Marketing Results 71.6% of attendees who received an ad specialty remembered the name of the company that gave them the product 76.3% of attendees had a favorable attitude toward the company that gave them the product A 2003 Study by Georgia Southern University

71.6% of attendees who received an ad specialty remembered the name of the company that gave them the product

76.3% of attendees had a favorable attitude toward the company that gave them the product

Ad Specialties Improve Tradeshow Marketing In a 1991 Study by Exhibit Surveys, Inc., invitations to 4900 trade show registrants to promote traffic at its booth. The researchers measured booth traffic, post-show memory of having received the invitation and goodwill toward the company.

Trade Show Booth Visitation Rate Results A 1991 Study by Exhibit Surveys, Inc

Summary As your ad specialties provider, we are also your: Idea generator Marketing partner Brand consultant We are here to help you improve your Marketing ROI with ad specialties. Please contact me today at 1-888-838-6563 or email us at [email_address]

As your ad specialties provider, we are also your:

Idea generator

Marketing partner

Brand consultant

We are here to help you improve your Marketing ROI with ad specialties.

Please contact me today at 1-888-838-6563 or email us at [email_address]

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