Published on March 16, 2014
THE 7-S MARKETINGSTRATEGY
the STRATEGY can only work when you have a TARGET MARKET Walking Distance Market (W.D.M.)
1. STUDY 1. your website 2. brochures 3. keynote/powerpoint 4. product knowledge materials
2. SAMPLE be the product of your product! Just Use it! and Share your Story!
3. SURVEY survey your 1 kilometer radius neighborhood prospect your Walking Distance Market
4. SELL beneﬁt selling present to them your product as “THE BEST CHOICE!” do product demo
5. SPREAD from your 1 kilometer radius spread to another 1 kilometer radius Hang on every gate your marketing tarpaulins train your leaders to do the same
6. SATURATE saturate your strategic WDMs with your presence make sure that supply of our products are available and sufﬁcient
7. SUSTAIN sustain the momentum and start building your network teach, train and empower your leaders to sustain momentum and growth of your business KPI (Key Performance Indicators)
THE 7-sstrategy 1. STUDY 2. SAMPLE 3. SURVEY 4. SELL 5. SPREAD 6. SATURATE 7. SUSTAIN
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