The 7 Questions You Need To Ask Before You Start Digital Marketing - Newry Junior Chamber and The Tomorrow Lab

50 %
50 %
Information about The 7 Questions You Need To Ask Before You Start Digital Marketing -...

Published on October 6, 2016

Author: PierceComms

Source: slideshare.net

1. The 7 questions you need to ask before you start digital marketing

2. @andijarvis @thetomorrowlab

3. • The Tomorrow Lab • Formerly Durham CCC & UTV Media • Eximo Sports Project • Irish Tech News • MSc Marketing @andijarvis @thetomorrowlab

4. The 7 questions you need to ask before you start digital marketing

5. @andijarvis @thetomorrowlab

6. 7 Questions @andijarvis @thetomorrowlab

7. A Star @andijarvis @thetomorrowlab

8. 7 Questions • Company • Customer • Context • Competence • Competition • Content • Capital @andijarvis @thetomorrowlab

9. Company What do you do? @andijarvis @thetomorrowlab

10. Company • Mission statement @andijarvis @thetomorrowlab

11. Company @andijarvis @thetomorrowlab

12. Company • Mission statement • Elevator pitch • Objectives • Company history • Tone of voice @andijarvis @thetomorrowlab

13. Company @andijarvis @thetomorrowlab

14. Customer Who are your customers? @andijarvis @thetomorrowlab

15. Customer @andijarvis @thetomorrowlab

16. @andijarvis @thetomorrowlab

17. @andijarvis @thetomorrowlab

18. @andijarvis @thetomorrowlab

19. Context @andijarvis @thetomorrowlab How is it done in your industry?

20. Context @andijarvis @thetomorrowlab

21. Context @andijarvis @thetomorrowlab

22. Context Product Price Place Promotion @andijarvis @thetomorrowlab

23. Context @andijarvis @thetomorrowlab

24. Context @andijarvis @thetomorrowlab

25. Context @andijarvis @thetomorrowlab

26. Context @andijarvis @thetomorrowlab

27. Context @andijarvis @thetomorrowlab

28. Context @andijarvis @thetomorrowlab

29. Context http://thetomorrowlab.com/2016/04/how-i-reached-over-80000-people-on-facebook/ @andijarvis @thetomorrowlab

30. Context @andijarvis @thetomorrowlab

31. Competence @andijarvis @thetomorrowlab What skills do you have in-house?

32. Graphic Design @andijarvis @thetomorrowlab

33. Copywriting @andijarvis @thetomorrowlab

34. Social Media Strategy @andijarvis @thetomorrowlab

35. Competition Who has your money? @andijarvis @thetomorrowlab

36. Competition @andijarvis @thetomorrowlab

37. Competition Image: http://www.chunkofchange.com/2015/11/planning-for-growth-how-to-scale-up-using-a-swot-analysis/ @andijarvis @thetomorrowlab

38. Competition Image: http://visual.ly/porter%E2%80%99s-5-forces-model @andijarvis @thetomorrowlab

39. Competition @andijarvis @thetomorrowlab

40. Content What stories can you tell about your business? @andijarvis @thetomorrowlab

41. Content @andijarvis @thetomorrowlab

42. Content Mimetic isomorphism Copying @andijarvis @thetomorrowlab

43. Content @andijarvis @thetomorrowlab

44. Content Image: http://blog.readytomanage.com/wp-content/uploads/2014/01/business-silos.jpg @andijarvis @thetomorrowlab

45. Content Image: http://www.gettyimages.co.uk/detail/photo/young-people-buying-hiking-shoes-royalty-free-image/532022777 @andijarvis @thetomorrowlab

46. Content Image: http://wywy.com/wp-content/uploads/2015/01/livesync-wywy-hyundai.png @andijarvis @thetomorrowlab

47. 100 Ideas in 30 Minutes @andijarvis @thetomorrowlab • The 6-3-5 technique • 6 people • 3 ideas • 5 minutes

48. 100 Ideas in 30 Minutes • No idea is a bad idea @andijarvis @thetomorrowlab

49. 100 Ideas in 30 Minutes • Collate your ideas • Identify your strongest • Research the idea and find a hook • Now decide your content format • Plan who will do them • Put them in a calendar • Put the calendar where everyone can see it @andijarvis @thetomorrowlab

50. Capital What is this worth to your business? @andijarvis @thetomorrowlab

51. Capital Images: http://www.smartinsights.com/wp-content/uploads/2013/10/The-AIDA-model.png http://www.ignitepeterborough.co.uk/wp-content/uploads/2015/08/AIDA-sales-promotion-powerpoint-slide.png @andijarvis @thetomorrowlab

52. Capital @andijarvis @thetomorrowlab

53. @andijarvis @thetomorrowlab

Add a comment