Published on March 4, 2014
They ask questions. Lots of questions. www.piethis.com
This way, they can take their experiences from previous projects and adapt it properly for new situations. www.piethis.com
They ask questions to find out exactly what the client wants to achieve. www.piethis.com
Being inquisitive also lets them know who the real decision makers are, so they can pull strings and get things done. www.piethis.com
They go out of their way to make up for the lack of face-to-face communication with clients and agency teams. www.piethis.com
This gives clients more confidence that they have it under control. www.piethis.com
They are in constant sync with the creative and production teams. www.piethis.com
They properly set expectations for everyone they’re working with. www.piethis.com
They have an awesome awareness of their industry. www.piethis.com
They get news from many sources, and combine their knowledge with coworkers. www.piethis.com
They use mailing lists or tools like Pie to share best practices with their team. www.piethis.com
This lets them benefit from their own reading and from everyone else’s reading as well. www.piethis.com
Elite account management involves juggling two relationships … www.piethis.com
…one with the client, and one with your in-house team. www.piethis.com
The best know how far their team can be pushed, and when it’s time to back down. www.piethis.com
They respect their team because clients will come and go, but the agency team stays the same. www.piethis.com
They have a rare combo of project management skills and emotional awareness. www.piethis.com
They know how to secure commitments and push things forward… www.piethis.com
And they also know when to step on toes, but also when to back down. www.piethis.com
Before every big meeting, they separately catch up with the agency team and the client. www.piethis.com
They share the meeting agenda and quickly check if there are any questions or issues. www.piethis.com
They prevent unnecessary surprises and gain the confidence of the clients and the team. www.piethis.com
Elite account managers are ultra-prepared, pro-active and respect everyone’s time. www.piethis.com
Read the full article on the Pie blog www.piethis.com
Work Smarter, Together Pie is a web app for sharing things with your coworkers. ! Account Managers can start conversations with their team about industry news, best practices and anything else they find on the web. www.piethis.com
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