The 6 Traits of Elite Account Managers

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Information about The 6 Traits of Elite Account Managers
Career

Published on March 4, 2014

Author: piethis

Source: slideshare.net

Description

Ah, account managers: the unsung heroes of every project.

Part project manager, part sales, and part magician, account managers tirelessly work behind the scenes to make sure everything is going smoothly.

In this Slideshare presentation, we look at 6 defining traits of elite and extremely successful account managers, drawing from our experiences across advertising, digital agencies and sales in various industries.

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They ask questions. Lots of questions. www.piethis.com

This way, they can take their experiences from previous projects and adapt it properly for new situations. www.piethis.com

They ask questions to find out exactly what the client wants to achieve. www.piethis.com

Being inquisitive also lets them know who the real decision makers are, so they can pull strings and get things done. www.piethis.com

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They go out of their way to make up for the lack of face-to-face communication with clients and agency teams. www.piethis.com

This gives clients more confidence that they have it under control. www.piethis.com

They are in constant sync with the creative and production teams. www.piethis.com

They properly set expectations for everyone they’re working with. www.piethis.com

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They have an awesome awareness of their industry. www.piethis.com

They get news from many sources, and combine their knowledge with coworkers. www.piethis.com

They use mailing lists or tools like Pie to share best practices with their team. www.piethis.com

This lets them benefit from their own reading and from everyone else’s reading as well. www.piethis.com

www.piethis.com

Elite account management involves juggling two relationships … www.piethis.com

…one with the client, and one with your in-house team. www.piethis.com

The best know how far their team can be pushed, and when it’s time to back down. www.piethis.com

They respect their team because clients will come and go, but the agency team stays the same. www.piethis.com

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They have a rare combo of project management skills and emotional awareness. www.piethis.com

They know how to secure commitments and push things forward… www.piethis.com

And they also know when to step on toes, but also when to back down. www.piethis.com

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Before every big meeting, they separately catch up with the agency team and the client. www.piethis.com

They share the meeting agenda and quickly check if there are any questions or issues. www.piethis.com

They prevent unnecessary surprises and gain the confidence of the clients and the team. www.piethis.com

Elite account managers are ultra-prepared, pro-active and respect everyone’s time. www.piethis.com

Read the full article on the Pie blog www.piethis.com

Work Smarter, Together Pie is a web app for sharing things with your coworkers. ! Account Managers can start conversations with their team about industry news, best practices and anything else they find on the web. www.piethis.com

www.piethis.com

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