Published on May 25, 2016
1. The 6 questions you need to ask before you start digital marketing
2. The 6 questions you need to ask before you start digital marketing
3. • The Tomorrow Lab • Formerly Durham CCC & UTV Media • Eximo Sports Project • Irish Tech News • MSc Marketing @andijarvis About Me
4. 6 Questions
5. A STAR
6. 6 Questions • Customer • Context • Competence • Competition • Content • Capital
7. Customer Who are your customers?
9. Context How is it done in your industry?
12. Context Product Price Place Promotion
13. Competence What skills do you have in-house?
14. Graphic Design
16. Social Media Strategy
17. Competition Who has your money?
19. Competition Image: http://www.chunkofchange.com/2015/11/planning-for-growth-how-to-scale-up-using-a-swot-analysis/
20. Competition Image: http://visual.ly/porter%E2%80%99s-5-forces-model
22. Content What stories can you tell about your business?
24. Content Image: http://blog.readytomanage.com/wp-content/uploads/2014/01/business-silos.jpg
25. Content Image: http://www.gettyimages.co.uk/detail/photo/young-people-buying-hiking-shoes-royalty-free-image/532022777
26. Content Image: http://wywy.com/wp-content/uploads/2015/01/livesync-wywy-hyundai.png
27. Capital What is this worth to your business?
29. Capital Images: http://www.smartinsights.com/wp-content/uploads/2013/10/The-AIDA-model.png http://www.ignitepeterborough.co.uk/wp-content/uploads/2015/08/AIDA-sales-promotion- powerpoint-slide.png
31. @andijarvis @thetomorrowlab
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