Published on June 22, 2009
The $5000 Car Wash Attention to every detail is mission critical. Paul Dalton has… • handled more supercars than any A-list celebrity or athlete. • developed a reputation for being the best in the world at what he does. • raving clients that express deep devotion and loyalty to his services. • the audacity to charge up to $5000 to wash, wax and detail a car. • such exceptionally high standards and proudly refers to himself as a perfectionist. Paul Dalton has been haled as “the best car wash in the world” by Autocar magazine, but an average invoice of $550 gives you a clue that this is more than your average shampoo and polish. His company Miracle Detail, specializes in ‘detailing’ high-end cars, from vintage classics to supercars such as the Bugatti Veyron, and can cost anything up to a wallet-busting $5000. To say that Paul is passionate about detailing and paintwork correction would be an understatement. His commitment to his craft, pursuit of perfection, and exceptional attention to detail rival’s the precision a heart surgeon and has led to his reputation as being the best in the world.
So what can you learn from Paul Dalton and his perfectionism? 1. If you truly want to develop a reputation as being the “best” in your chosen profession, than accept that the pursuit of perfection is mandatory. 2. If you pick the right target audience and deliver fanatical, over the top service, you will be be able to claim premium prices and long-term client loyalty. 3. Embrace your perfectionism, promote it, and use it as a powerful and sustainable competitive weapon. So what do you do if your performance is not currently superior to everyone and everything else around you? Easy. Decide to deliver fanatical results, and deliver them - starting right NOW! There will NEVER be a day nor a job that does not provide the opportunity for a sensational performance. If you own a business or work for one, you must be able to engineer your performance so that is PROFOUNDLY superior, thus separating you from everyone in the marketplace. Paul Dalton did, and so can you. That is if you want to succeed badly enough!