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The 4 Principles Behind Geico’s Branding Marketing Success (infographic by Fannit)

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Information about The 4 Principles Behind Geico’s Branding Marketing Success (infographic...
Marketing

Published on March 7, 2014

Author: KeithEneix

Source: slideshare.net

Description

The term branding didn’t originate with businesses – it was originally used to describe the process of labeling an animal as the property of a particular rancher. The rancher would heat up an iron “logo” that was unique to his ranch and press the iron against the hide of his animals. This didn’t damage or severely hurt the animal because of the thickness of their hides. Now, whenever a rancher’s animals ran off, the next-door rancher would see the branding on the hide and return the animal to its rightful owner. http://www.fannit.com/internal-link-building/

In a similar way, business branding is a unique name and logo applied to that business that differentiates them from competition.
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