The 33 Laws of Content Marketing

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Information about The 33 Laws of Content Marketing
Marketing

Published on May 31, 2014

Author: joanharrington1

Source: slideshare.net

Description

33 Laws of Content Marketing
Why content marketing is important in network marketing and how you can utilize it....

33 Laws of Content Marketing Success www.thesaleslion.com

Content marketing is not new. The principles are older than time.

Understandandapplythesacred LAWS.

1 They ask,you answer.Whenaprospectorcustomer asksyourcompanyaquestion, youneedtoanswerit. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

2 The goal is to be helpful.[Youdon’tneedtoappearintelligent.] Marcus Sheridan, The Sales Lionwww.thesaleslion.com

3 Great listeners never run out of content. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

4 Ask for action.Peoplearemorelikelytodo whatyouwant,whenyouaskthem. [Thisisyour“calltoaction.”] Marcus Sheridan, The Sales Lionwww.thesaleslion.com

5 Be unbiased.Ifyou’rebiasedintheway youcommunicate, youwon’tearntrust. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

6 People remember stories over facts.[Anydayoftheweek.] Marcus Sheridan, The Sales Lionwww.thesaleslion.com

7 Listen...Allthismarketingstuffwetalkabout isessentiallytheartoflistening, communicatingandteaching. [Therestisjustfancywords.] Marcus Sheridan, The Sales Lionwww.thesaleslion.com

8 The best teachers always gain the most trust and respect. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

9 Enthusiasm and passion always beat dry and boring. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

10 Insourcing content almost always beats outsourcing.[You’llgetbetterresults.] Marcus Sheridan, The Sales Lionwww.thesaleslion.com

11 Everyone is looking for leaders.[Ineveryindustry.] Marcus Sheridan, The Sales Lionwww.thesaleslion.com

12 Leaders sell more stuff. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

13 Some “just okay” content that is published will crush the “awesome content” that never gets published. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

14 It is more important to get better than be perfect. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

15 Great content marketing companies don’tallow their competition to dictate what they write about.Theirsoleguidinglightis istheidealcustomer [andnooneelse]. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

16 You have to produce average content to learn how to produce great content. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

17 Everyone has a story. Most just don’trealize their story.[orappreciate.] Marcus Sheridan, The Sales Lionwww.thesaleslion.com

18 Amazing stories pertaining to your industry are all around you.Makesuretoseethemunfold. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

19 Content marketing as a “culture” will always beat content marketing as a “program.” Marcus Sheridan, The Sales Lionwww.thesaleslion.com

20 Industry thought leaders put their opinions out there.[Andarestrongenoughtotakeitfrombothsides.] Marcus Sheridan, The Sales Lionwww.thesaleslion.com

21 The best content marketers embrace who they are NOT just as much as who they ARE. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

22 The more red tape, lawyers and bottlenecks a company has, the more they stink at content marketing. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

23 Consumers see things in terms of their “problems,” not your company’s “stuff” or “features.” Marcus Sheridan, The Sales Lionwww.thesaleslion.com

24 Great companies don’t care if others have addressed the same subjects.[Theywantthemarketto knowtheir“doctrine”onit.] Marcus Sheridan, The Sales Lionwww.thesaleslion.com

Useful beats amazing. 25Marcus Sheridan, The Sales Lionwww.thesaleslion.com

26 The most effective content marketers know how to respond: “It depends...” Notallcustomerquestionshaveasimpleanswer. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

27 The organization does not buy into content marketing from top to bottom. Theformulaforfailure: Marcus Sheridan, The Sales Lionwww.thesaleslion.com

28 The great ones think EXACTLY as customers do. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

Content marketing is a JOURNEY... not a destination. 29Marcus Sheridan, The Sales Lionwww.thesaleslion.com

30 Honest and transparent content will always be in the minority.[Whichmakesitapowerfultrust-builder.] Marcus Sheridan, The Sales Lionwww.thesaleslion.com

31 When you try too hard to sound smart, you will sound STUPID. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

People learn differently. 32 [Somewanttoread.Somewanttolisten.Somewanttowatch.] The most effective content marketers embrace the idea and respond with an appropriate media mix. Marcus Sheridan, The Sales Lionwww.thesaleslion.com

Platforms come and go.Theprinciplesofcontentmarketingneverdie. 33Marcus Sheridan, The Sales Lionwww.thesaleslion.com

www.TheSalesLion.com Marcus Sheridan The Sales Lion

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