The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social - Content Marketing World 2012

50 %
50 %
Information about The 3 Super S’s for Successful Content Marketing: Syndication, Search &...
Business & Mgmt

Published on September 7, 2012

Author: au1153

Source: slideshare.net

Description

Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at Content Marketing World 2012 #CMWorld , in Columbus, OH on Sept. 6, 2012. Anyone can post content today. Content for content’s sake does very little good. Today, content that is able to be created and targeted for the right audiences create opportunities for that content to more easily be found and then shared. Search engines today don’t operate like they did just 2 years ago. Google, Bing, Baidu, Sina and more are adding social components such as Facebook, Twitter, Google+ and to created even more complications for the marketing. In order for content to be shared today, it has to be found first….but today the marketer can speed up the process by learning how to first make content directional, and also how to syndicate their content effectively in order to reach audiences both organically and with speed.

Michael PranikoffPR Newswire@mpranikoff • #cmworld @mpranikoff #cmworld

Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://about.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoff @mpranikoff #cmworld

Engage Opportunity across all channels Social Web sites Search Mobile Videosharing CONTENT Blogs Microblogs Print Broadcast @mpranikoff #cmworld

Engage Opportunity with all key audiences Investors The MediaDecision Bloggers Makers CONTENT Influencers Consumers Shareholders @mpranikoff #cmworld

My Philosophy – A Good Foundation Needs To Be Set…and Search Is That Foundation @mpranikoff #cmworld

My Philosophy – A Good Foundation Needs To Be Set…and Search Is That Foundation @mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

We Need To Create Proactive Messaging Proactive Messaging Should Be Created With Optimization Proactive Messaging Also Means Creating Content That Is Directional @mpranikoff #cmworld

The Emerging Media Landscape User Generated Editorial Consumer Business @mpranikoff #cmworld

+ EarnedReach Paid Owned - - + Control @mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

Is Your Content Like A Turtle In A Slow Race? @mpranikoff #cmworld

Or Do You Syndicate Your Content With A Jet Pack? @mpranikoff #cmworld

@mpranikoff #cmworldhttp://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919

Principles to CommunicatingYour Message Today• Make your content Accessible• Make your content Easy To View• Make your content Easy To Use @mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

How About On Here?

Billion Core Searches in July 2012 in the United States

 94% of users tested clicked on a first page search result. *  Only 6% of users clicked to the second page of search results. *  The #1 ranking result garnered around 33% of the total clicks. *  A separate study showed that 39% of search users link search ranking to company prominence. *** - Chitika, Inc. @mpranikoff #cmworld** - JupiterResearch

@mpranikoff #cmworldSource: Google Zero Moment of Truth

Your Digital Shadow @mpranikoff #cmworld

Search Will Find More Information About You / Your Brand….Than TheInformation That You Created Yourself @mpranikoff #cmworld

@mpranikoff #cmworld

SEO Rules Have Changed….Again! We Have To Pay MoreAttention To The Content Than Ever Before! @mpranikoff #cmworld

KNOW YOUR AUDIENCE @mpranikoff #cmworld

Speak Like Your Audience DoesSource: http://flic.kr/p/9vky1T @mpranikoff #cmworld

EndodontistRoot Canal Dentist

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworldSource: Searchmetrics Report – Google Ranking Factors US – June 2012

A note on Google+: analyzing Google +1s…. we found a significant result of 0.41. From this we can assume that the quantity of +1s has the strongest correlation of any of the metrics analyzed in the study. @mpranikoff #cmworldSource: Searchmetrics Report – Google Ranking Factors US – June 2012

Not Logged into GoogleLogged IntoGoogle

Not Logged into GoogleLogged IntoGoogle

Where should I go today? @mpranikoff #cmworldhttp://2.bp.blogspot.com/_1oKAk5afZtM/S_va5tc6soI/AAAAAAAAAE8/wGEvs-F83V4/s1600/2198385460_15b24f14b6.jpg

Make Your Content Directional CONTENT

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

More Multimedia = More Views * The number of stories with downloadable files such as PDFs, PPTs, DOCs is significantly fewer than those without, however the data shows the potential for very high visibility when such assets are included along with other multimedia assets. Source: PR Newswire Web Analytics, June 2012 @mpranikoff #cmworld

Using multimedia with your content increases engagementAccording to internal sample research comparing press releases that contain multimedia with those that do not. @mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworld

@mpranikoff #cmworldSource: http://www.thisblogrules.com/wp-content/uploads/2009/11/thank-you-for-sign.jpg

Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://about.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoff @mpranikoff #cmworld

#cmworld presentations

Add a comment

Related presentations

Related pages

Content Marketing World 2012: Multi-Channel Content Track

Content Marketing World 2012 MULTI-CHANNEL CONTENT ... The 3 Super S’s for Successful Content ... Content Marketing: Syndication, Search & Social.
Read more

Content Marketing Success = Search + Social + Syndication ...

... search, social and syndication. ... 3 S’s for Successful Content Marketing. ... at Content Marketing World 2012 #CMWorld , ...
Read more

PR Newswire To Discuss Agile Engagement At Content ...

PR Newswire's Michael Pranikoff to Discuss the Integration of Syndication, Search & Social during Thursday, September 6th presentation. Continue to site >>
Read more

Les Bonnes Pratiques Marketing de la Semaine ...

Recipe for successful social business ... The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social – Content Marketing World 2012 ...
Read more

J.O.S. Svendsen | LinkedIn

View J.O.S.’s full profile. It's free! ... Editor for content and daily operation of B2B ... print and internet. Marketing of search services. Marketing ...
Read more

Alltop - Top Marketing News

... 3 Ingredients for Reaching #1 in Search appeared ... at Content Marketing World to cut the ... 2016 Social Media Marketing ...
Read more

Eric S. Rollman | LinkedIn

View Eric S. Rollman’s professional profile on LinkedIn. ... THE SUPER HERO SQUAD SHOW, THE AVENGERS: WORLD’S GREATEST HEROES, ... Social Media Marketing;
Read more

Matt Cutts' Christmas Day SEO Link Building Tip | Hallam ...

Content Marketing; Creative Design and ... will make your business even more successful in the competitive digital world. ... Matt Cutts’ Christmas Day ...
Read more

Request check

Please answer the following security question so that we are able to process your request. We would appreciate your understanding.
Read more