@ThatPepsiIntern v/s Coca-Cola TheFanstation Been There Done That - IPL

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Information about @ThatPepsiIntern v/s Coca-Cola TheFanstation Been There Done That - IPL
Social Media

Published on March 10, 2014

Author: dhruvbonnerjee

Source: slideshare.net

Description

Heard a lot of noise around Pepsi's so-called massive digital / social engagement campaign this IPL called @That Pepsi Intern. In this presentation I have compared Pepsi's Press Release with Coca-Cola's wildly successful program me TheFanstation. The result is in the Presentation.

So here’s a Report from Social Samosa - a leading Social Media Blog on @ThatPepsiIntern

“It’s truly commendable how the brand has gone ahead and created an entire new Social Media property for engaging their audience”

“It’s truly commendable how the brand has gone ahead and created an entire new Social Media property for engaging their audience”

with real-time updates

and behind-the- scenes!

“@ThatPepsiIntern twitter handle will generate exclusive content from the Pepsi IPL 2014 and will be the link between the fans and celebrities, thereby bringing the Pepsi IPL experience alive”

“Through the Pepsi Intern, cricket lovers can directly interact with or send their message across to celebrities.”

They can ask @ThatPepsiIntern to complete unique tasks for them in the stadium

“and even win tickets to the matches through contests.”

and even win tickets to the matches through contests.

Zero to 200000 Fans on Facebook Organically in 20 Days 60% Engagement Rate on the FB Page 600 Blogs written by Coca-Cola Fanstation Insider Gang 300 Videos created by the Insider Gang 100,00,00,000 Organic Impressions on Facebook alone 100,000 Unique Visitors to the Website

And the Article Concludes… By this means, Pepsi is has been cleverly using their brand ambassador in their social media efforts so that their audience can engage and converse with something more than just a brand. Moreover, Ranbir’s presence adds a sense of credibility and a strong fan following and above all a human touch.

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