Published on February 20, 2014
LET’s DEAL WITH the THANK-YOU PAGE José L. Giráldez Hunter of Customers & Added Value Provider
Thank you page
THANK YOU PAGE This is where the content introduced by the CTA and Landing Page is finally delivered to the visitor who, after sumitting a form is now a lead
ELEMENTS OF THE THANK YOU PAGE • Access to the OFFER (Include the title of the offer in the header of you Thank-you page to reassure the viewer thas that they are on the correct page) • Social Media SHARING LINKS (Give the viewer the opportunity to share the content of your LANDING PAGE. Open the content in a NEW WINDOW. So they can come back to the Thank-you page if needed . Think about a SWEET OPTIMIZATION of the text) • Move them forward in to the sales process (Don’t lose the opportunity to include a SECONDARY CTA. The viewer is expecting your email, and for sure it will be opened and readen. Try different CTAs focused on different parts of the funnel) • Autoresponse Email (Make this process automatic. Send a follow-up email) • Provide Direction (What do they have to do next?)
4 IMAGE 3 VALUE 2 SECONDARY CTA 1 SOCIAL SHARING BUTTONS
2 HEADLINE 1 SOCIAL SHARING BUTTONS 3 SECONDARY CTA 4 IMAGE
11 SUBMIT BUTTON SUBMIT BUTTON 7 3 VALUE 2 HEADLINE 8 CAPTION IMAGE 5 SOCIAL SHARING BUTTONS? 4 ADDED HELP LINK 6 VIDEO 7 SECONDARY CTA
1 HEADLINE 2 VIDEO 3 ADDED LINKS 4 3rd PARTY TRUST 5 CONTACT 6 SOCIAL SHARING BUTTONS?
OTHER “TYPES” OF THANK YOU PAGES • • • IMPORTANT: These Thank-you messages are always expected They will deliver a high CTR Take the opportunity to movr you relationship forward
COMPLETING SURVEY REQUEST 1 REQUEST 2 REQUEST 3
SHIPPING CONFIRMATION 1 ORDER IDENTIFICATION 2 TEXT 3 TRACK BUTTON 4 5 SHIPMENT /ORDER DETAILS TRACK IDENTIFICATION
ORDER CONFIRMATION 8 1 THANK YOU!! 2 TEXT SHOPPING BAG 5 CTA 6 SHARING BUTTON 3 SHIPMENT DETAILS 7 +INVOLVEMENT BUTTON 4 SHIPMENT /ORDER DETAILS
ORDER CONFIRMATION 3 IDENTIFICATION 1 TRACK BUTTON 4 SHIPMENT /ORDER DETAILS 5 ADDITIONAL CTAs 2 SHIPMENT OPTIONS 6 THANK YOU!!
FOR SIGNING UP
José L. Giráldez Hunter of Customers & Added Value provider Athos-world http://es.linkedin.com/pub/jose-l-giraldez/6/a08/0 GiraldezGo +34 916419116 firstname.lastname@example.org If you quit nobody will care, but you will always know it!! Some of the graphics come from public documents or web sites, and have been used with the sole intention of delivering the messsage There are no commercial purposes behind this document
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