ThailandandtheEmergi ngDigitalEnvironment 14Sep07

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Information about ThailandandtheEmergi ngDigitalEnvironment 14Sep07

Published on March 27, 2008

Author: Sabatini


Thailand and the Emerging Digital Environment.:  Thailand and the Emerging Digital Environment. Invited paper presented to Thailand’s Online Marketing Outlook, Convention Center, Assumption University Suvannaphum Campus, September 14, 2007 1 Prof.Dr. Srisakdi Charmonman Chief Executive Officer College of Internet Distance Education Assumption University of Thailand Slide2:  2 Thailand and the Emerging Digital Environment. Introduction. Media Consumption Pattern. Internet Connectivity and Broadband. Online Audience Demographics. Usage Pattern and Online Behavior. Concluding Remarks. Slide3:  The most important inspiration for computerization and digital environment in Thailand occurred in the year 1960. HM The King visited the IBM plant in San Jose, California. HM The King and members of the Royal Family have shown interest as well as utilizing Computer and the Internet. 1. Introduction. 3 Slide4:  Introduction (Cont.) 4 HM The King visited IBM plant in San Jose, California. Slide5:  Introduction (Cont.) 5 HM The King and members of the Royal Family have shown interest as well as utilizing Computer and the Internet. Slide6:  Introduction (Cont.) 6 HM The Queen visited Asian Institute Technology which is where the Internet was first introduced in Thailand. Slide7:  Introduction (Cont.) 7 HRH The Crown Prince granted audience for Assumption University to present to him and Honorary Doctor of Philosophy in Information Technology. Slide8:  8 HRH The Crown Prince granted audience for Assumption University to present to him and Honorary Doctor of Philosophy in Information Technology. Introduction (Cont.) Slide9:  9 HRH Princess Maha Chakri Sirindhorn Presided over the Opening Ceremony of the Seminar on Computer in Ratanakosin. Introduction (Cont.) Slide10:  10 HRH Princess Maha Chakri Sirindhorn Granted an Audience to present 2 Mbps Internet Connection for Her. Introduction (Cont.) Slide11:  11 August 2007, the number of Internet users worldwide is over 1,173 million and increasing steadily. The country with the largest number of Internet users is the United States of America with over 212 million users and the second largest is China with over 162 million users. Introduction (Cont.) Slide12:  12 The continent with the largest number of Internet users is Asia with over 436 million users and the second largest is Europe with over 321 million users. For Thailand, many figures have been cited. For example, one source stated that there are 8 million users and the other source 13 million users. Anyway, the author would like to see a lot more Internet users in Thailand. Introduction (Cont.) Slide13:  13 Bill Gates had said that “If you are not planning to use the Internet in your business, you are planning to be out of business”. Also in his book “Business at the Speed of Thought”, Bill Gates said that the Internet is the central nervous system of all organizations. Any organization without the central nervous system cannot survive. More and More people are using the Internet. Introduction (Cont.) Slide14:  14 From the study conducted by Knowledge Network, about “Internet Usage” by interviewing young people ages 13-24 in the US. There are many results: - 66% said the Internet, instant messaging, cell phones and other technologies make them happier. - 61 % make them feel closer to their family. - 54% could not live without the Internet. - 47% could not live without television. Introduction (Cont.) Slide15:  15 eMarketer forecasted that the local online advertising in the US would reach: - In 2007, 2.8 billion. - By 2008, 4.6 billion. - By 2009, 5.6 billion. - By 2011, 7.8 billion. Introduction (Cont.) Slide16:  16 A citizen of Thailand got to use the Internet when it first started in the US in 1969. The US Department of Defense (DOD) and Advanced Research Project Agency (ARPA) established ARPANET as an experimental network to support research. Introduction (Cont.) Slide17:  17 From 1968 to 1973, Prof.Dr. Srisakdi Charmonman was Director of Graduate Studies in Computer Science at the University of Missouri, Columbia, Missouri, USA, and also Directors of a few research projects supported by the US National Science Foundation. Prof.Dr. Srisakdi Charmonman became the first Thai to use the Internet. Introduction (Cont.) Slide18:  18 A group of Computer Science Department Chairmen from universities in the USA joining a teach-the-teacher conference organized by Dr. Srisakdi Charmonman is his capacity as the NSF-funded project director. All NSF-funded research project directors were encouraged to use the Internet which funded by NSF after its birth from DOD. Introduction (Cont.) Slide19:  Internet Users from Thailand. 19 Approximate Numbers of Internet Users from Thailand. Slide20:  Internet Users from Thailand (Cont.) 20 Approximate Numbers of Internet Users from Thailand. Slide21:  Introduction (Cont.) 21 The number of Internet users from Thailand started with only one in 1969. Dr. Srisakdi was Director of Graduate Studies in Computer Science at the University of Missouri in the US and Director of a few US National Science Foundation Projects, and so, got to use the Internet when it was born in the US. Slide22:  2.1 Types of Internet Advertising. 2.2 Blog. 2.3 Virtual Community. 2. Media Consumption Pattern. 22 Slide23:  1) Banner Ads. 2) Pop-Up Ads. 3) Unicast Ads. 4) Interstitial Ads. 5) Floating Ads. 6) Contextual Ads. 7) Takeover Ads. 23 2.1 Types of Internet Advertising. Slide24:  Banner Ads is embedding an advertisement into a web page. 21st century, Banner Ads appeared in the simplest form with inactive image linking to advertiser’s webpage. 24 1) Banner Ads. Slide25:  At present, there are: - Animation. - Rich Media (Multimedia). - Clickable. 25 Banner Ads. (Cont.) Slide26:  Banner Ads standard sizes: - Full Banner 486x60 Pixels. - Leaderboard 728x90 Pixels. - Bar 392x72 Pixels. - Half Banner 234x60 Pixels. - Vertical Banner 120x240 Pixels. - Square Button 125x125 Pixels. - Button 1 120x90 Pixels. - Button 2 120x60 Pixels. 26 Banner Ads. (Cont.) Slide27:  The objectives of Banner Ad: - To invite visitors to access to their website. - To make product or service purchases. 27 Banner Ads. (Cont.) Slide28:  28 Sample Pop-Up Ads. 2. Pop-Up Ads. Slide29:  Pop-Up is: - unsolicited online advertising that pop-up on the webpage. - visitors have to close the windows one by one. 29 Pop-Up Ads. (Cont.) Slide30:  It always annoys and makes people unhappy during surfing the Internet. The Pop-Up appears as a small window on the web. The advertisement has been designed with colorful and allured images to catch visitors’ eyes. 30 Pop-Up Ads. (Cont.) Slide31:  Another a special kind of Pop-Up Ads. Called “Hover Ad”, blended between Banner Ads and Pop-Up Ads using DHTML and JavaScript. 31 Pop-Up Ads. (Cont.) Slide32:  Unicast Ads. is basically a TV commercial that runs in the browser window. It has enriched audio/video content. The ads can last anywhere from 10 to 30 seconds. These ads have similar branding power as a TV commercial. However, a Unicast Ad offers something that TV ads cannot -- the ability to click on the ad for more information. 32 3) Unicast Ads. Slide33:  There ads are getting very effective, as the average click-through rate is 5%”. Unicast online advertising which contain many kinds of media added to serve visitor satisfaction: - Video. - Audio. 33 Unicast Ads. (Cont.) Slide34:  34 Sample of Unicast Ads. Unicast Ads. (Cont.) Slide35:  Interstitial ads are ads that appear in a separate browser window while another page is loaded. If a user, on page A, clicks a hyperlink to go to page B, the user will see the interstitial ad before arriving at page B. 35 4) Interstitial Ads. Slide36:  Users must spend about 5 to 10 seconds with nothing to change from page to page until approaching to the destination site. It might be unsolicited advertising or required confirmation. 36 Interstitial Ads. (Cont.) Slide37:  37 Sample of Interstitial Ads. Interstitial Ads. (Cont.) Slide38:  Floating Ads would be found in the first page and appear for a while. The advertising block will cover some part of the webpage that reduces the capability of visuality of visitors. 38 5) Floating Ads. Slide39:  There are many reasons to which make Floating ad popular such as : - Audio/Video Content. - Animation. - Catch Visitors’ Attention. - Etc. 39 Floating Ads. (Cont.) Slide40:  40 Sample of Floating Ads. Floating Ads. (Cont.) Slide41:  Advertising on a web site that is targeted to the specific individual who is visiting the Web site. It can appear not only on websites but also on media such as mobile phones. It appears according to the Key Words the users have used before. 41 6) Contextual Ads. Slide42:  Contextual ad will be returned with the results related to what visitors are looking for after determination. For example, visitors use key word “Sport News”, information to which related - “Sports Books” will be appeared in form of contextual ad. 42 Contextual Ads. (Cont.) Slide43:  43 Sample of Contexual Ads. Contextual Ads. (Cont.) Slide44:  It is a large Ad appearing when the viewers first visit a website. Next, the continuity is maintained by reiterating the same message throughout the site in the form of banners, side bars or buttons. 44 7) Takeover Ads. Slide45:  The approach works very well for branding because the brand is visible to viewers throughout the visit to the site. Click-through rates are also high. 45 Takeover Ads. (Cont.) Slide46:  This ads focus on promoting brand recognition. A large block comes up with brand which is easy to view. It has caught visitors’ eye during visiting the website, logo or brand will be recognized when visitors go to other places or websites and find out the same image or advertisement. 46 Takeover Ads. (Cont.) Slide47:  47 Sample of Takeover Ads. Takeover Ads. (Cont.) Slide48:  “” surveyed Internet and Blog Usage in Thailand with sample size of 308 (190 female and 118 male): - 40% use blog 48 2.2 Blog. Slide49:  An average age of blog user can separate as following: - 19 years less than 11 % - 20-25 years 35 % - 26-30 years 30 % - 31-35 years 12.6 % - 36-40 years 7.5 % - 41-50 years 2.6 % - over 51 years 1.1 % 49 Blog (Cont.) Slide50:  Blog usages: - MSN 29 % - Myspace 9.5 % - Bloggang 7.9 % - Hunsa 7.5 % - Multiply 6.3 % - MthA! 5.2 % - User Created 4.7 % - Mblog 4.7 % 50 Blog (Cont.) Slide51:  - Kapook 4.4 % - Yahoo 360 4.4 % - Exteen 3.9 % - 2.8 % - Blogger/Blogspot 2.8 % - 2.8 % - 212cafe 1.1 % 51 Blog (Cont.) Slide52:  The frequency of Blog Updating: - Once a week 35 % - Sometime 31 % - Once in 2-3 days 18.7 % - Everyday 14.8 % 52 Blog (Cont.) Slide53:  Virtual Community is a group of people that primarily interact via some forms of mechanism such as: - Internet Telephone. - eMail. 53 2.3 Virtual Community. Slide54:  “Second Life” is a virtual world created by Linden Lab. Users can: - create an online person. - interact with other users. - own property. - build residence. - hold jobs. - earn Linden dollars. 54 Virtual Community. (Cont.) Slide55:  In SL, there are: - 1 million users in March 2007. - 9 million users in September 2007. - Over 1 million US$ spent in SL per day. 55 Virtual Community. (Cont.) Slide56:  3.1 Thai Internet Service Providers. 3.2 Internet Users. 3.3 Bandwidth of Thailand. 3.4 The Growth of Broadband in Thailand. 56 3. Connectivity and Broadband Slide57:  1987, the Internet came to Thailand at AIT, Prof. Srisakdi was the President of AITAA and got to use the Internet when it first came to Thailand. 1992, international Internet Society (ISOC) established in US. AU became the only ISOC founding member in ASEAN. Connectivity and Broadband (Cont.) 57 Slide58:  1994, Rev. Bro. Martin, President of AU appointed Prof. Srisakdi Chairman of Internet Knowledge Service Center (KSC). AU was the “Incubator” for KSC Group to offer Commercial Internet. Connectivity and Broadband (Cont.) 58 Slide59:  1995, HRH Princess Maha Chakri Sirindhon graciously presided over the opening ceremony of the Internet Gateway at AU paid for by KSC. Connectivity and Broadband (Cont.) 59 Slide60:  60 1996, ISOC approved the establishment of Thailand Chapter of ISOC with Prof. Srisakdi as the Founding President. 1999, Prof. Srisakdi became the first Thai to be elected one of the 15 members of BOT of ISOC for a three-year term. Connectivity and Broadband (Cont.) Slide61:  August 20, 2004, HRH Princess Maha Chakri Sirindhorn opened “Srisakdi Charmonman IT Center” at Au. 61 Connectivity and Broadband (Cont.) Slide62:  62 HRH Princess Maha Chakri Sirindhorn opened “Srisakdi Charmonman IT Center” Connectivity and Broadband (Cont.) Slide63:  Number of Thai ISPs. First ISP in Thailand. Broadband providers in Thailand. 63 3.1 Thai Internet Services Providers. Slide64:  64 1) Number of Thai ISPs. Slide65:  65 Number of Thai ISPs (Cont.) Slide66:  June 7, 1994, approved the registration of Internet KSC to provide telecommunications services including Internet. Co-founders of KSC Group are Prof. Dr. Srisakdi Charmonman. Dr. Kanokwan Wongwatanasin. 66 2) First ISP in Thailand. Slide67:  67 1995, Jasmine International PLC signed an agreement with KSC for Jasmine to become joint venture with KSC. Internet KSC, the first and largest Internet Service Provider (ISP) in Thailand, has been profitable from the very first day of operation. KSC has been profitable every year First ISP in Thailand (Cont.) Slide68:  68 3) Broadband Providers in Thailand. Slide69:  69 Broadband Providers in Thailand (Cont.) Slide70:  70 Broadband Providers in Thailand (Cont.) Slide71:  September 5, 2007, Internet users in Thailand are 13 million. 71 Internet Users Statistics in Thailand 3.2 Internet Users. Slide72:  72 September 5, 2007, - Domestic bandwidth 126.71 Gbps. - International bandwidth 20.621 Gbps. The Internet users’ growth does not vary directly with the domestic or international bandwidth’s growth. 3.3 Bandwidth of Thailand. Slide73:  73 Domestic Bandwidth Bandwidth of Thailand (Cont.) Slide74:  74 International Bandwidth Bandwidth of Thailand (Cont.) Slide75:  75 Comparison between Internet Users and Domestic or International Bandwidth Bandwidth of Thailand (Cont.) Slide76:  76 Broadband Usage in Asia Pacific: - Australia 71% - China 91% - Hong Kong 93% - India 69% - Korea 95% - Singapore 88% - Thailand 55% 3.4 The Growth of Broadband in Thailand. Slide77:  77 Broaband Usage in Asia Pacific Growth of Broadband in Thailand (Cont.) Slide78:  78 Over 450 Wi-Fi hotspots and access points are available in Bangkok and large cities like Chiang Mai, Pattaya and Phuket. Wireless access service is planned to be installed in the prime areas in Bandkok, particularly high-raise buildings, apartment, campus, and etc. Growth of Broadband in Thailand (Cont.) Slide79:  79 Growth of Broadband in Thailand (Cont.) Number of Wi-Fi Hotspots by Service Providers and Locations in Thailand Slide80:  80 Growth of Broadband in Thailand (Cont.) Number of Wi-Fi Hotspots by Service Providers and Locations in Thailand Slide81:  81 Number of Wi-Fi Hotspots by Service Providers and Locations in Thailand Growth of Broadband in Thailand (Cont.) Slide82:  The Internet penetration rate for Thailand is 12-20% based on the number of users of Thailand 8-13 million with the population 66 million. 82 4. Online Audience Demographics. Slide83:  There is a report from the National Statistical Office: “Summary Preliminary Report of the 2006 Information and Communication Technology Survey”. 83 Online Demographics (Cont.) Slide84:  84 Number of Computer and Internet Users by Region Report of 2006: Online Demographics. Slide85:  Thailand population over 6 year-old: 59.51 million - Computer Users 15.39 million (25.9%). - Internet Users 8.47 million (14.2%). 85 Report of 2006: Online Demographics (Cont.) Slide86:  Total Bangkok population 6.34 million: - Computer Users 2.51 million (39.7%). - Internet Users 1.77 million (28.0%). Report of 2006: Online Demographics (Cont.) 86 Slide87:  Report of 2006 (Cont.) Number of Computer Users by Activities and Age Group : 2006 87 Slide88:  Report of 2006 (Cont.) 88 Number of Computer Users by Activities and Age Group : 2006 Slide89:  Classification of Computer Usages: - Working 4.37 million. - Studying 9.13 million. - Knowledge 2.90 million. - Entertainment 3.34 million. - Internet 0.73 million. - Others 0.03 million. - unknown 0.002 million 89 Report of 2006 (Cont.) Slide90:  For the US, the penetration rate is 71% as of February 2007. The most popular activities are: - eMail 91% - Search Engine 91% - Map or Driving Directions 86% - Hobby or Interest 83% - Health/Medical Info 80% 90 Online Demographics (Cont.) Slide91:  Research a Product or Service 78% Weather 78% Travel 73% News 72% Buy Products 71% Visit Local, State or Federal Government Website 66% 91 US Online Demographics (Cont.) Slide92:  Make Reservation for Travel 63% Surf Web for Fun 62% Specific Medical Condition or Personal Situation 58% Research for School or Training 57% Watch Clips or Listen Audio 56% Look for Repairs Information 55% 92 US Online Demographics (Cont.) Slide93:  News or Information about Politics 54% Look Up Phone Number or Address 54% Take a Tour Online 51% Search for Job 51% ETC 93 US Online Demographics (Cont.) Slide94:  A good source of statistical information on the Internet in Thailand is “” which is the web operated by the Thai Government Information Technology Services (GITS). 94 Online Demographics (Cont.) Slide95: collects statistics concerning Internet activities in Thailand. 95 Online Demographics (Cont.) Slide96:  From “”, there are many statistics about online audience demographics in Thailand. 96 Online Demographics (Cont.) Slide97:  Internet Usage by Gender in 2007 97 Thailand Online Demographics (Cont.) Slide98:  98 In 2007, with a sample size of 2,394, computer usage by gender: - 55.22% male. - 44.78% female. Thailand Online Demographics (Cont.) Slide99:  99 Internet Usage by Average Age Thailand Online Demographics (Cont.) Slide100:  In 2007, with sample size of 2,394, computer usage by average age: - 2.09% less than 12 years. - 25.86% 12-17 years. - 27.57% 18-23 years. - 29.28% 24-35 years. - 13.62% 36-55 years. - 1.59% over than 55 years. 100 Thailand Online Demographics (Cont.) Slide101:  In 2007, with sample size of 2,394, computer usage by job types: - 38.72% student. - 19.72% others. - 8.35% computer and internet. - 5.64% industry. - 4.64% education and research. - 3.72% wholesale and retail trade. - 3.22% police and military. 101 Thailand Online Demographics (Cont.) Slide102:  - 2.42% finance and accounting. - 2.30% residential and construction. - 2.17% tourism. - 1.92% healthcare. - 1.88% entertainment and art. - 1.29% export and import. 102 Thailand Online Demographics (Cont.) Slide103:  - 1.21% mass communication and advertisement. - 1.21% law. - 0.75% agriculture. - 0.50% transportation. - 0.33% public utility. 103 Thailand Online Demographics (Cont.) Slide104:  104 Internet Usage by an Educational Level Thailand Online Demographics (Cont.) Slide105:  In 2007, with a sample size of 2,394, computer usage by educational level: - 4.43% primary. - 16.46% lower secondary. - 25.73% upper secondary. - 14.58% diploma. - 33.17% Bach's degree. - 5.64% over Bach's degree. 105 Thailand Online Demographics (Cont.) Slide106:  106 Internet Usage by a Household Income Thailand Online Demographics (Cont.) Slide107:  In 2007, with a sample size of 2,394, computer usage by household income: - 53.59% less than 10,000 baths. - 23.14% 10,000-20,000 baths. - 8.65% 20,000-30,000 baths. - 6.47% 30,000-50,000 baths. - 2.38% 50,000-70,000 baths. - 1.71% 70,000-100,000 baths. - 1.55% 100,000-300,000 baths. - 2.51% over than 300,000 baths. 107 Thailand Online Demographics (Cont.) Slide108:  108 Internet Usage by Region Thailand Online Demographics (Cont.) Slide109:  In 2007, with a sample size of 2,394, computer usage by region: - 36.59% Bangkok and vicinity. - 17.91% the central. - 16.22% the Northeastern. - 11.03% the Southern. - 9.51% the Northern. - 8.75% the Eastern. 109 Thailand Online Demographics (Cont.) Slide110:  In 2007, with a sample size of 2,394, computer usage by interest: - 57.02% music or movie. - 43.02% computer and internet. - 39.01% book. - 33.96% tourism. - 33.25% camera and mobile phone. - 27.94% education. - 27.15% sport. 110 Thailand Online Demographics (Cont.) Slide111:  - 26.52% cartoon and novel. - 25.61% online chat. - 24.56% health and beauty. - 24.06% car and motorcycle. - 23.93% food. - 22.39% information. - 21.89% horoscope. - 21.26% fashion and shopping. - 20.72% science and technology. 111 Thailand Online Demographics (Cont.) Slide112:  - 19.97% pet. - 18.63% furniture. - 17.25% history. - 15.41% game and gambling. - 14.95% employment. - 13.07% politics. - 11.53% religion. - 9.19% immovable property. - 6.52% stock. 112 Thailand Online Demographics (Cont.) Slide113:  113 5. Usage Pattern and Online Behavior According to the report “Internet Users and Statistics in Thailand” by the National Electronics and Computer Technology Centre (NECTEC), the number of Internet user in 2007 is 13,416,000. Slide114:  114 Online Behavior (Cont.) Internet Users and Statistics in Thailand 1991-2007 Slide115:  5.1 Usage Pattern According to statistics by, in August 2007, Internet users are more likely to spend their time online: 3.00-4.00 pm. than other time during a day. The period during a day that Internet users spend least time going online: 5.00-6.00 am. 115 Slide116:  Usage Pattern (Cont.) 116 Internet Usage Time in August 2007 Source: Slide117:  117 Usage Pattern (Cont.) Average Time Spent in August 2007 Source: Slide118:  118 According to statistics by, in August 2007, 75% Internet users spent less than 1 minute to view a web page. Usage Pattern (Cont.) Slide119:  119 Time Spent on Page in August 2007 Usage Pattern (Cont.) Source: Slide120:  120 According to, web categories users visited are: - Internet. - Entertainment. - Business News. - Personal web. - Game. - Computer. - Government. - Education. Usage Pattern (Cont.) Slide121:  121 Usage Pattern (Cont.) Percentage of web category users visited from Jan 2003 to Aug 2007 Source: by GITS Slide122:  122 In 2003, the most popular category was entertainment webs with 31.69%. In 2003, education category was the least popular with only 2.03%. Usage Pattern (Cont.) Slide123:  123 Visited Internet category: - September 2005, 26.84%. - October 2005, 10.52%. Usage Pattern (Cont.) Slide124:  124 January 2003 to August 2007, only 2-8% visited: - Business web. - News web. - Education web. - Computer web. - Games web. - Personal web. - Government web. Usage Pattern (Cont.) Slide125:  125 Usage Pattern (Cont.) Percentage of usage of top web category in August 2007 Source: by GITS on August 2007 Slide126:  126 37.84% Entertainment. 10.37% Games. 8.14% Personal web. 7.20% Internet. 6.63% News and Media. 5.66% Shopping. Usage Pattern (Cont.) Slide127:  127 4.14% Business. 3.02% Automotive. 2.26% Arts and Culture. 2.12% Education. 2.12% Adult content. Usage Pattern (Cont.) Slide128:  128 According to, there are eight major operating systems used in Thailand: - Windows XP. - Windows 98. - Windows 2000. - Windows Vista. - Windows Me. - Linux. - Windows NT4. - Mac. Usage Pattern (Cont.) Slide129:  129 Usage Pattern (Cont.) Source: by GITS Percentage of operating system usage from January 2003 to August 2007 Slide130:  130 The most popular operating system used: - Windows 98 in 2003, 71.14%. - Windows XP in 2007, 90.57%. Usage Pattern (Cont.) Slide131:  131 Percentage of web browser usage in August 2007 Web Browser Usage Pattern Slide132:  132 In August 2007, according to - IE 5.x, 1.21% (Lowest). - IE 6.x, 77.56% (Highest). - IE 7.x, 15.98%. - Netscape and FireFox/Mozilla, 4.62%. - Others, 0.63%. Web Browser Usage Pattern Slide133:  133 Search Engine Usage Pattern Percentage of search engine usage in August 2007 Source: by GITS Slide134:  134 In August 2007, according to - Google, 93.67% (Highest). - Sanook, 5.07%. - Yahoo, 0.54%. - MSN, 0.07%. - Sansarn (Lowest). Search Engine Usage (Cont.) Slide135:  135 5.2 Online Behavior August 11, 2007, 2,814,049 visitors from more than 200 countries visit Thai websites: - Thailand 2,504,698 visitors, 89.01% - US 66,861 visitors, 2.38% - Japan 20,082 visitors, 0.71% Slide136:  136 Online Behavior (Cont.) Source: N=2,814,049 Slide137:  137 Thailand’s Top 20 websites, ranked by on August 11, 2007 which are in six most popular web categories: First category: Entertainment, - Sanook. - Kapook. - Teenee. - Dek-D. - YenTa4. - SiamZa. - POSTJUNG. - HunSa. - SiaMZone. - Meemodel. Online Behavior (Cont.) Slide138:  138 Second category: Personal Web, - MThA!. - Exteen. - BlogGang. - Narak. Online Behavior (Cont.) Slide139:  139 Third category: Games, - Asiasoft. - Playpark. - Special Force Thailand. Fourth category: News and Media, - Manager. Fifth category: Internet, - Uploadtoday. Sixth category: Shopping, - Pramool. Online Behavior (Cont.) Slide140:  140 Top 20 Websites in Thailand Source: Slide141:  141 Top 20 Websites (Cont.) Source: Slide142:  The most important inspiration for computerization and digital environment in Thailand occurred in the year 1960. HM The King visited the IBM plant in San Jose, California. HM The King and members of the Royal Family have shown interest as well as utilizing Computer and the Internet. 142 6. Concluding Remarks. Slide143:  The Internet came to Thailand in 1987. By the year 2007, the Internet has been in Thailand only about 20 years, but its impacts are felt everywhere and in every fields. Therefore, all parties concerned should join hands in utilizing the Internet for the benefits of himself, his organization, and the country. 143 Concluding Remarks (Cont.)

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