Th state of Digital Marketing in Netherlands : Cosmscore 2014 Data

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Information about Th state of Digital Marketing in Netherlands : Cosmscore 2014 Data

Published on February 20, 2014

Author: sumitkroy



n January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands.
Linkedin registered the fastest growth on unique visitors of the Top 20 ranking, with a 16 percent increase since December 2013.

Dutch Digital Market Overview Monthly Data | January 2014 For further information, please contact us Email: @comScoreEMEA @comScore © comScore, Inc. Proprietary.

Methodology and Definitions This report utilises data from comScore services, namely comScore MMX, comScore Video Metrix . comScore MMX The comScore MMX suite of syndicated products sets the standard for digital audience measurement and media planning. It is powered by Unified Digital Measurement™, the measurement approach that bridges panel-based and website server-based metrics to account for browsing on PC. MMX delivers the most accurate suite of audience metrics from 6+ aged population in the Netherlands, providing valuable demographic measures, such as age, gender, region and household size. MMX reports on more than 20 000 Dutch properties. In addition, our audience products report on home and work usage. For more information please visit: comScore Video Metrix comScore Video Metrix provides transparent, end-to-end video measurement and uses robust duration measurement to reveal engaged time spent viewing online video. For more information, please visit: © comScore, Inc. Proprietary. 2

Executive Summary • In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. • Linkedin registered the fastest growth on unique visitors of the Top 20 ranking, with a 16 percent increase since December 2013. • In our Top 20 online video ranking, Vimeo secured the #3 spot, accounting for nearly 3 million unique viewers during the month. • VEVO also climbed up, securing the #4 position, with more than 3 million viewers during January 2014. © comScore, Inc. Proprietary. 3

Internet Use in The Netherlands January 2014 Total Unique Visitors (000) 13,309 Average Daily Visitors (000) 11,025 Total Minutes (MM) 30,710 Total Pages Viewed (MM) 49,602 Average Hours per Visitor 38.5 Average Pages per Visitor 3,727 Average Usage Days per Visitor 25.7 Average Visits per Usage Day 3.5 © comScore, Inc. Proprietary. comScore MMX, Netherlands , January 2014, 4

Top 15 Web Properties Total Unique Visitors (000) Google Sites 12.669 Microsoft Sites 10.858 Facebook 9.939 Sanoma Group 8.067 eBay 6.927 Publieke Omroep 6.011 Wikimedia Foundation Sites 5.976 Ahold Sites 5.539 Telegraaf Media Groep 5.401 De Persgroep 4.864 ING Group 4.636 Linkedin 4.625 Rabobank Group 4.326 TWITTER.COM 3.961 RTL Group Sites 3.933 comScore MMX, Netherlands , January 2014, © comScore, Inc. Proprietary. 5

Main Categories in The Netherlands Average Hours per Visitors 9,6 6,5 3,4 © comScore, Inc. 3,3 Proprietary. 2,7 2,6 2,5 comScore MMX, Netherlands , January 2014, 1,8 1,8 1,5 6

Online Video Highlights © comScore, Inc. Proprietary.

Online Video in The Netherlands January 2014 11,285 Total Unique Viewers (000) 2,821,231 Videos (000) Videos per Viewer 250 Hours per Viewer 17.7 4.3 Minutes per Video 12,017 Total Minutes (MM) © comScore, Inc. Proprietary. comScore Video Metrix, Netherlands , January 2014, 8

TOP 15 Online Video Properties in The Netherlands Total Unique Viewers (000) Google Sites 10.347 Facebook 5.121 Vimeo 3.033 VEVO 3.014 Publieke Omroep 2.907 RTL Group Sites 2.816 Maker Studios Inc. 2.313 Telegraaf Media Groep 1.875 Warner Music 1.870 Sanoma Group 1.868 ZEFR** 1.836 AOL, Inc. 1.544 Amazon Sites 1.458* 1.399 Exponential - Firefly Video 1.395 © comScore, Inc. Proprietary. * Video Ad Network ** Video Platform/SSPs/Ad exchange comScore Video Metrix, Netherlands , January 2014, 9

Top 15 YouTube Partner Channels Ranked by Unique Viewers Total Unique Viewers (000) VEVO @ YouTube 3.004 Maker Studios Inc. @ YouTube 2.252 UMG @ YouTube 2.000 Fullscreen @ YouTube 1.900 Warner Music @ YouTube 1.870 ZEFR @ YouTube 1.836 SonyBMG @ YouTube 1.756 The Orchard @ YouTube 1.630 armadamusic @ YouTube 1.321 rumblefish @ YouTube 1.268 RTL Netherlands @ YouTube 1.181 Base79 @ YouTube 1.170 Believe @ YouTube 1.051 SpinninRecords @ YouTube 997 BroadbandTV @ YouTube © comScore, Inc. 965 Proprietary. comScore Video Metrix, Netherlands , January 2014, 10

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. A preferred source of digital audience measurement, comScore offers a variety of on-demand software and custom services within its four analytics pillars: Audience Analytics, Advertising Analytics, Digital Business Analytics and Mobile Operator Analytics. By leveraging a world-class technology infrastructure, the comScore Census Network™ (CCN) captures trillions of digital interactions a month to power big data analytics on a global scale for its more than 2,000 clients, which include leading companies such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, LinkedIn, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon, ViaMichelin and Yahoo!. STAY CONNECTED © comScore, Inc. Proprietary. 11

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