Published on March 4, 2013
YOU brainstormed ideas… ‘LIFE SUPPORT’ ON THE UNDERGROUND. Take back time on the move and create more space in your life 1 for the things that matter to you 2 OYSTER REWARDS SCHEME. Oyster „Pearls‟ Tiered reward scheme based upon travel (similar to airlines) ON & OFF DOORS ON THE TUBE. Develop a „one-way‟ system whereby you get on and off via specific 3 doors – e.g., get on at the front of a car and off towards the rear THEMED TUBE CARRIAGES. Different theme for each carriage (silent disco, quiet zone, dating carriage, 4 gaming zone, party carriage, tourist information zone) BRING OUT THE ‘PERSONALITY’ IN TUBE STAFF. Aim to have uplifting and cheering morning 5 announcements – a happy medium between too „cheery‟ for non-morning people 6 TUBE RADIO. Radio station for commuters – will be aired at different times of the day across all lines 7 THEMED MOOD CARRIAGES. Themed carriages (tropical, sports, wellbeing, calm, rock, classical, sleep, massage, etc); relevant piped music, aromas, on window projections etc 8 DRINKS ON THE PLATFORM. Vending machines with cold drinks will be available on every tube station platform…then we asked LONDONERS (515 of them) what they thought(online survey, results within the hour) 2
The WINNING idea is… That‟s brilliant. Sometimes, I don’t IDEA 8 have cash on me, so paying via oyster is great as I‟m always thirstyWould come in very handy during a too. Drinks on the Platform hot summer when it gets extremely hot on the underground. Would alsosave time by not visiting a shop after your journey to get a drink. •Vending machines with cold One of the worst fears for most underground travellers is to be trapped in drinks will be available on a hot train amongst sweaty, bad-tempered fellow passengers in a tunnel, for what every tube station might be hours.Being able to use an oyster card formore than just purchasing fares is a The ability to obtain some food and drink platform on the spot, on days when delayed services very good idea as quite often there are times when there is amounts of are posted before taking a train, can be a •You can pay with oyster, life-saver and temper-saver. I know.credit left over on oyster cards after paying fares, so being able to use an It happened to me. cash or debit card oyster for drinks etc would be very beneficial. •You can even refill your Free water is really important for water bottle for free! health and theres not enough of it around. I like idea of being able to refill water bottle for free, get so hot onthe underground. vending machine good idea too as long as its not overpriced. 79% LIKED Getting a drink, especially water in hot weather is long over due, but this idea very very welcome. 3
IDEA 1 ‘Life support’ on the underground Take back time on the move and create more space in your life for the things that matter to you; Every underground station will have: • Everything you need to prepare for your day • Showers, shirt press, hair dryers, mirrors and shoe repairs, WiFi, printing and phone charging stations • Everything for your evening: order and collect online shopping groceriesHow Londoners rated it What they liked What they didn’t like A practical idea that Nice thought, but not makes life easier! the best investment….39% liked it It would be easy to pick up orders from online since not having to wait for it to Whod have time for the morning one? arrive to your home, that you get a message Unless theres an emergency and I really or text that it arrived and ready to be picked think only shoe repair and phone up from your nearest underground station and recharging would be much use. may not take has long than a normal delivery.27% were neutral Im very busy, and am always moving about the city, and if I can collect things Sounds like a lovely idea but I dont believe its a good way to allocate as i move through, or give my phone a investment. Id prefer them to improve quick charge, it would save me so much the reliability and safety of the hassle. Underground first. Handy for people who use the tube all34% didn‟t like it the time. And for people like me who are always in a rush or running late. Great for the corporate tube user who‟s Ever heard of just getting on a train and going from A to B safely and cleanly. This is an April Fool surely. always in and out of meetings. 4
IDEA 2 Oyster Reward Scheme • Oyster „Pearls‟ Tiered reward scheme based upon travel (similar to airlines) • Points accumulated that could be spent on London attractions • App that allows you to view offers whilst on the tube • Also provide point update information at ticket machines • App allows for community elements, allow tube travels to communicate with each other • Integrate travel alerts and trip planning • When using your rewards, you get free travel to the eventHow Londoners rated it What they liked What they didn’t like The idea of being Not convincing; just make REWARDED the tube run efficiently!63% liked it I like the idea of accumulating points Who thought this up they have never been on the underground. How about giving us cash refunds for every to spend on other things but it depends train too crowded to get on? Give each passenger £1 for on how much you have to spend, etc, so I every minute delay. Give each passenger on the station £100 for each scheduled train that does not turn up? am not completely positive about it for When you run the underground like an airline - instead of a that reason. scrapyard - you can think of these things?25% were neutral Only seems fair that everyday users of the tube network should be rewarded I would prefer the expense of this to contribute to lower fares which are in some way considering the absolutely more likely to contribute to the well- extortionate prices they have to pay in being of commuters. order to use the service. I do love the point idea and think it should have been12% didn‟t like it introduced ages ago, but I dont like the restrictions to points use. It would be much more attractive to use bonus Lets just provide a safe, efficient and points towards future Oyster top-ups (just like the reliable service and ditch the useless supermarket loyalty cards) rather than towards events and attractions. If I am travelling like mad, will I really have frills. enough time to visit attractions?? 5
IDEA 3 On and Off Doors on the tube • Develop a “one-way” system whereby you get on and off via specific doors – e.g., get on at the front of a car and off towards the rear • Mirror this on the platform – queue for “on” and leave a space for people getting “off” the train • Reduce congestion during peak/rush hour commuting hours by streamlining the boarding/disembarkation processHow Londoners rated it What they liked What they didn’t like A smart idea that Alas…. the London tube addresses a big pain point traveller won‟t follow the rules46% liked it Have you ever met London travellers? There is This is probably one of the better ideas literally no scheme too simple for them to mis- understand, get angry about and then have BTP to evaluate - this will certainly stop the escort them out of the station. This will end in idea of waiting for people to disembark tears, shouting and endless delays to my journeys before trying to force and entry in. as idiots get angry about it and have to be dragged of the train.23% were neutral Sounds like a smart idea. Far too many In theory terrific idea but you need staff to police it as there will always be idiots who have no concept of allowing idiots who will do the opposite of what people to get off the train first. is required. Have you tried moving AT ALL on a crowded31% didn‟t like it Time is wasted waiting for people to get train?? (Have you ever tried to carry a shopping bag, a handbag and an umbrella, hold off the tube before others can board, so onto a rail AND scratch your nose at this would increase efficiency. 8.15am???????). A ridiculous idea - it would never work as far as I can see. 6
IDEA 4 Themed Tube Carriages • Thurs - Sun evenings • Different theme for each carriage (silent disco, quiet zone, dating carriage, gaming zone, party carriage, tourist information zone) • Opportunity to mix with like minded people • Ability to vote for theme of the week • Funded by sponsorship & increased travelHow Londoners rated it What they liked What they didn’t like It just sounds Seems silly – the British FUN don‟t talk to strangers!23% liked it Does this idea come from someone quite young? Or maybe this person doesnt use A dating carriage is a brilliant idea, I public transport very much. We need a always see people I fancy on the train. very high level of function and reliability. Please lets focus on that!27% were neutral This is such a good idea! Can see it having a cult interest and can imagine it Frightfully un-British. The British do would be a lot of fun (especially silent not talk to strangers. disco!) . I think it is fun and interesting.50% didn‟t like it Nowadays people do not talk to each other enough and this could bring a friendly social environment to whoever You cant be serious???? Naff!!! take the train LOL – I like it very much. 7
IDEA 5 Bring out the ‘Personality’ in Tube Staff • Aim to have uplifting and cheering morning announcements – a happy medium between too „cheery‟ for non-morning people • Occasional „seasonal‟ messages from Boris- and not too lengthy – short and sweet • Funny cheerful staff – for example encourage driver personality or platform staff to express themselves (put a twist on general announcements i.e: we all want to get home to dinner). We all enjoy when drivers are funny, witty and who break the norm • Could lift the spirits of travellers and also boost certain routes and specific train timesHow Londoners rated it What they liked What they didn’t like Adds a bit of cheer & No need for „personality‟ makes one SMILE and NO BORIS please…53% liked it Because the normal announcements are really boring and the staff making them Boris messages would make me suicidal sound as they are bored and auto pilot, it and staff are put upon enough already would make me smile to hear a without having to become "personalities" cheerful message or Boris.23% were neutral It would be a welcome change from solemn faces all studiously ignoring each Where this currently happens the staff are massively irritating. Focus should be on recruiting and training other on the train. Would lift spirits and effecient professional staff and not humanise tube staff. second rate wanabee actors.24% didn‟t like it Forget the Boris messages - they would go down like a lead balloon!! The other Boris will irritate a lot of people. The ideas are good - everyone can do with only thing I want from him is silence. cheering up a bit on the way to work! 8
IDEA 6 Tube Radio • A radio station for commuters – will be aired at different times of the day across all lines • Listen to jokes from the most entertaining Tube Drivers, rate your tube driver • Relax with some classical music on your journey home. Or get a weather or network update • A new service that will bring free entertainment to London‟s commutersHow Londoners rated it What they liked What they didn’t like Spreads cheer (no jokes needed Just leave me alone from Tube Drivers though…) in PEACE!44% liked it Most people like me, prefer not constantly to be reminded we are having to travel by public A light-hearted radio station you can listen to transport, rather than by our own chauffeured that gives you network updates would cheer limo. We immerse ourselves in our own books, e- people up and keep them informed. readers, newspapers, mp3-players, etc., as a reliable and effective way to switch off from our uncongenial environment and fellow-travellers. Most of us, I would expect, would wish to continue with occupying this comforting bubble of our own making. I for one, would resent this being26% were neutral I think music would be good. Classical isnt my personal pricked by a lot of RadioOne-type stuff and favorite type but Its what Id put in place here. Theres a nonsense, from yapping DJs and others such. couple of tube stations which I use that play classical music in the ticket hall and I feel it improves the atmosphere while traveling through. I would definitely not want radio station spoken broadcasts of jokes etc. theres I dont think people who read their kindles or already high. A level of voices and announcements and play games on their iphones would like to be other noise, which impacts on travelers. disturbed. Even commuters who just sit on a train do not want to be disturbed. Why not? Think this is a good idea - For gods sake - all we want is to get home easily30% didn‟t like it although will you have to tune in via a smartphone or tablet (for example) or will it come on the speakers on the train? and on time. Those folk who want to listen to music etc already have their own ipads or mp3 players - the tube is noisy enough as it is anyway. If you have money to spare, keep the tubes Anything to cheer up the commute! cleaner and pay staff more. 9
IDEA 7 Themed Mood Carriages • Themed carriages (tropical, sports, wellbeing, calm, rock, classical, sleep, massage, etc.) • Relevant piped music, aromas, on window projections, mood lighting, tv‟s, etc. • Themes changed regularly based on customer collaboration/feedback (touchscreen surveys in carriages) • Targeted advertising in carriages can be sold to generate revenueHow Londoners rated it What they liked What they didn’t like It‟s FUN and would make I just want to be travel ENJOYABLE LEFT ALONE!29% liked it Sounds fun! As long as it isnt too garish This idea would put me off using the tube and brash, it could make tube journeys when I get the tube all I want is to find more enjoyable. a seat and left alone.26% were neutral Itll be nice if every carriage you went into was different. It will make the You cannot hear piped music on the Underground - you cannot even hear journey less dull and boring. Give one the messages that are currently something to do while on-board and who played. No advertising please - we have knows it might even park conversations. enough of that already. The Underground is a means of getting from a to b.45% didn‟t like it Please let me get into the classical music The process is unpleasant enough without being carriage every time and love the idea of made even worse by this sort of stupidity. The lighting colours in the carriage to suggestion is basically offensive - presumably tfl wasted public money on the idiot who came up with match the mood. the idea. A disgrace. 10
IDEA 8 Drinks on the Platform • Vending machines with cold drinks will be available on every tube station platform • You can pay with oyster, cash or debit card • You can even refill your water bottle for free!How Londoners rated it What they liked What they didn’t like A practical and Adds to clutter useful idea and litter…79% liked it Would come in very handy during a hot There used to be vending machined years summer when it gets extremely hot on ago. It is only going to add to clutter the underground. Would also save time and litter. Leave the platforms clutter by not visiting a shop after your journey free for passengers. to get a drink.14% were neutral This would encourage litter, the homeless That‟s brilliant. Sometimes, I don’t have would break into the machines for drinks cash on me, so paying via oyster is and money and on frequent occasions, great as I‟m always thirsty too. somebody who buys a drink would no longer have enough money on the oyster card to get home, the most expensive drink ever!! One of the worst fears for most underground travellers is to be trapped in a hot train amongst sweaty, bad-tempered fellow passengers in a7% didn‟t like it tunnel, for what might be hours. Not a fan of eating or drinking on the The ability to obtain some food and drink on the spot, on days when delayed services are posted underground, its pretty dirty. Plus before taking a train, can be a life-saver and the platforms are busy enough anyway. temper-saver. I know. It happened to me. 11
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