Published on March 16, 2014
We have gone from installable software on our PC, to software-services that are accessible online. All data and software is now available online.
The Web aids in the transfer of information and services from websites.
It facilitates the access and usage of web services using user-friendly interfaces.
The models of development, the processes, and the models of business become light. The lightness is associated with the ability to share of information and services with ease, and made possible through the implementation of intuitive modular elements.
People create the Web, “populate the Web”, by socializing and gradually moving members from the physical world to the online world.
The users are seen as co-developers, while Web 2.0 remains in “perpetual beta”, where it remains at the beta development stage for an indefinite period of time.
The software is on a more advanced level because it enables access to previously unavailable digital content. This idea is similar to the Long Tail concept, which focuses on the less popular content that couldn’t previously be accessed.
The expansion of codes in order to modify web applications (like Google does with its Google Maps application) allows individuals who are not necessarily computer professionals to mix different applications in order to create new ones. Web 2.0 gets its power through this “mashup” capability.
Web 2.0 has adopted a structure of participation that encourages users to enhance the application while they use it, instead of keeping it rigid and controlled.
Its increased organization and characterization of information emphasizes its user-friendly interaction through deep linking. Thanks to phenomena such as social tagging, information is always more and more easily available.