Ten Rules Of Legal Marketing by Matthew Homann

40 %
60 %
Information about Ten Rules Of Legal Marketing by Matthew Homann
Business & Mgmt

Published on August 18, 2009

Author: mhomann

Source: slideshare.net

Description

Here are Ten Rules of Legal Marketing for those who want to think differently about how they market their practices and sell themselves.

10 RULES of LEGAL MARKETING by Matthew Homann the [non]billable hour © Matthew Homann 2009 All Rights Reserved

"My lawyer can beat up your lawyer" isn't a marketing strategy. 1 "My lawyer will call me back before yours will" is. © Matthew Homann 2009 All Rights Reserved

Google tells me there are 470,000 2 "Full Service Law Firms” out there. Which one was yours again? © Matthew Homann 2009 All Rights Reserved

Unless the person who founded your firm 100 years ago is still alive 3 and practicing law, he's completely irrelevant to every client who's thinking of hiring you. © Matthew Homann 2009 All Rights Reserved

Market to a "want" not to a "need." By the time your clients realize they 4 "need" you, it's often too late -- for them and for you. © Matthew Homann 2009 All Rights Reserved

Your “keep great clients happy” budget should exceed your “try to 5 get new clients” budget by at least 3:1. © Matthew Homann 2009 All Rights Reserved

Thanksgiving cards say you're thankful for your clients' business. 6 Christmas cards say you're just like everybody else. © Matthew Homann 2009 All Rights Reserved

Having the scales of justice on your business card says you're a lawyer -- an old, stodgy, unimaginative, do- 7 what-everyone-else-has-done-for- fifty-years lawyer. Same is true for your yellow pages ad. © Matthew Homann 2009 All Rights Reserved

Speaking of yellow pages, don’t abdicate your marketing strategy to 8 their salespeople. They don’t know marketing. They only know how to sell you a bigger ad each year. © Matthew Homann 2009 All Rights Reserved

Your future clients have been living their entire lives online and will 9 expect the same from you. If you’re invisible on the web, you won’t exist to them. © Matthew Homann 2009 All Rights Reserved

The single best marketing strategy in the world is to find your best 10 clients and ask them, "How do I get more clients like you?" © Matthew Homann 2009 All Rights Reserved

Matthew Homann is the founder of LexThink and the author of the [non]billable hour blog. He helps lawyers and law firms find innovative ways to serve clients better and make more money. You can reach him at Matt @ LexThink.com or follow him on Twitter @MattHomann. © Matthew Homann 2009 All Rights Reserved

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Matt Homann's 10 New Rules of Legal Marketing : Larry ...

According to lawyer and marketer Matt Homann of St. Louis, "Legal Marketing has changed. ... so I present to you Ten "New" Rules of Legal Marketing.
Read more

Ten Rules About Hourly Billing | The [non]billable hour

After the great response I got to yesterday's Ten New Rules of Legal Marketing ... to see Ten Rules About Hourly Billing ... 2011 Matthew Homann.
Read more

Matt Homann’s 10 New Rules of Legal Marketing – Law ...

Matt Homann’s 10 New Rules of Legal Marketing. ... billable hour has a great new post up titled 10 New Rules for Legal Marketing. As many of you may know
Read more

Does It Compute?: Matthew Homann's Lists

Matthew Homann specializes in lists of “ten rules” or ... and Other Legal ... Matthew Homann specializes in lists of “ten rules” or “ten ...
Read more

Great Ideas for Smart Lawyers | The [non]billable hour

Ten Rules (21) Uncategorized (334) ... I'm bringing the [non]billable hour blog to Medium: Rebooting the Blog https: ... Copyright 2011 Matthew Homann.
Read more

Law Firm Marketing - Result Driven Marketing for Lawyers

Law Firm Marketing Solutions from FindLaw ... How to Be a Successful Legal Blogger Read post. December 22. Will Facebook Reviews Gain Relevance in 2016?
Read more

Amendments current to June 25, 2015 - The Law Society of ...

Paralegal Rules of Conduct iv . RULE 6 DUTY TO THE ADMINISTRATION OF JUSTICE ... Marketing of Legal Services (1) In this Rule, ...
Read more