Tell the Right Story to the Right People at the Right Time: Integrating Content, Commerce and Community

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Technology

Published on February 28, 2014

Author: AcquiaInc

Source: slideshare.net

Audio and Support Information! •  Audio will remain quiet until we begin at the top of the hour •  Streaming Audio –  Appears automatically in pop-up window –  Or click Communicate: Join Audio Broadcast –  Remember to unmute your computer •  No Streaming Audio? –  Request Phone Access •  Technical Support –  US & Canada 866.229.3239 –  International Support 408.435.7088 1

Tell the Right Story to the Right People at the Right Time: Integrating Content, Commerce and Community! Liza Kindred Kelly O’Neill Founder Sr. Director, eCommerce Third Wave Fashion 2 Acquia

Housekeeping! •  Slides and Recording: posted in the next 24 hours •  Slides and Recording: –  acquia.com/resources/recorded_webinars •  Submit Questions: Q&A Tab in WebEx •  Twitter: @acquia 3

Upcoming Webinars! •  Do I Need Drupal? •  Adding Multilingual Capabilities to Your Drupal Site •  Why Interscope Records Ditched the Marketing Suite •  Consultancy Scrum: Making Agile Work for Clients and Vendors •  Drupal 7 Tutorial: Features Module •  Announcing Acquia Lift: Faster Delivery of HyperPersonal Digital Experiences 4

Questions! •  •  •  •  For more information visit: www.acquia.com Email: sales@acquia.com Call Us: 888.9.ACQUIA Follow Us: @acquia Today’s webinar recording will be posted to: www.acquia.com/resources/recorded_webinars 5

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Commerce Realities! •  Digital disruption has fundamentally shifted the way consumers shop –  Opening new engagement methods –  Enabling new business models –  Creating new shopping experiences 7

Commerce Realities! •  Digital disruption has fundamentally shifted the way consumers shop –  Opening new engagement methods –  Enabling new business models –  Creating new shopping experiences …And, creating lot’s of challenges in connecting those experiences 8

Today’s Topics • • • • • • Social Shopping Overview 3 Phases of Purchase You’re Already in the Content Game Best Practices for Social Content New Business Models How To Dive In Now @Acquia @LizaK // Integrating Content, Commerce, & Community

All Shopping is Social @Acquia @LizaK // Integrating Content, Commerce, & Community

@Acquia @LizaK // Integrating Content, Commerce, & Community

All Shopping is Social 69% ask friends + family first 43% always ask advice 85% use reviews + review sites @Acquia @LizaK // Integrating Content, Commerce, & Community

@Acquia @LizaK // Integrating Content, Commerce, & Community

Showrooming 40% compare prices in-store 70% compare prices or read reviews before going in-store @Acquia @LizaK // Integrating Content, Commerce, & Community

@Acquia @LizaK // Integrating Content, Commerce, & Community

$1.5 Trillion globally 2015 still only 8-9% of commerce 53% of transactions are web-influenced rising to 60% by 2017 @Acquia @LizaK // Integrating Content, Commerce, & Community

Bonobos Guideshops @Acquia @LizaK // Integrating Content, Commerce, & Community @Acquia @LizaK // Integrating Content, Commerce, & Community

Bonobos Guideshops 34% prefer online 55% prefer physical stores @Acquia @LizaK // Integrating Content, Commerce, & Community @Acquia @LizaK // Integrating Content, Commerce, & Community

Purchase Phase 1 // Discovery @Acquia @LizaK // Integrating Content, Commerce, & Community

Purchase Phase 1 // Discovery Pinterest > Twitter+LinkedIn+Reddit 51% use the internet for research before making a purchase in-store @Acquia @LizaK // Integrating Content, Commerce, & Community

Purchase Phase 2 // Community @Acquia @LizaK // Integrating Content, Commerce, & Community

Purchase Phase 2 // Community @Acquia @LizaK // Integrating Content, Commerce, & Community

Purchase Phase 2 // Community +42% same session conversion rate @Acquia @LizaK // Integrating Content, Commerce, & Community

Purchase Phase 2 // Community @Acquia @LizaK // Integrating Content, Commerce, & Community

Purchase Phase 3 // Sharing @Acquia @LizaK // Integrating Content, Commerce, & Community

Social Production @Acquia @LizaK // Integrating Content, Commerce, & Community

Social Consumption @Acquia @LizaK // Integrating Content, Commerce, & Community

The Content Around Us @Acquia @LizaK // Integrating Content, Commerce, & Community

@Acquia @LizaK // Integrating Content, Commerce, & Community

115M content creators on the web 52% of users are content creators 29.1% increase in revenue within 30 days of optimizing ugc @Acquia @LizaK // Integrating Content, Commerce, & Community

@Acquia @LizaK // Integrating Content, Commerce, & Community

It’s the content that our customers are capturing and sharing that’s really driving our business. Nick Woodman, CEO // GoPro @Acquia @LizaK // Integrating Content, Commerce, & Community

Why create your own content? If you wanna sell stuff online, you need to attract customers with content. And likewise, if you want monetize your loyal audience of readers online, you need to sell them stuff. -Pando Daily @Acquia @LizaK // Integrating Content, Commerce, & Community

! If you’re a publisher, act like a brand. If you sell things, act like a publisher. @Acquia @LizaK // Integrating Content, Commerce, & Community

Types of Content @Acquia @LizaK // Integrating Content, Commerce, & Community

Product as Content @Acquia @LizaK // Integrating Content, Commerce, & Community

@Acquia @LizaK // Integrating Content, Commerce, & Community

Getting out of the online / offline silo @Acquia @LizaK // Integrating Content, Commerce, & Community

New Business Models Advice + Styling Affiliate Models Aggregation + Curation Algorithmic Shopping Communities Content + Commerce Group Buying Image Sharing + Discovery + Inspiration Marketplaces Mass Customization + Bespoke Membership Non-ownership Peer to Peer Platforms Preorder Recommerce Scarcity Sales Social Production + Consumption Social Shopping Subscription Commerce Virtual Closets + Inventory Tracking book.HowWeBuyNow.com Book.HowWeBuyNow.com @Acquia @LizaK // Integrating Content, Commerce, & Community

Brands have traditionally built separate brand experiences and e-Commerce shops, hidden behind the familiar “shop” link. But this divide makes customers choose between content and commerce and creates one more hurdle to jump through. How many get lost on the way? -CMS Wire @Acquia @LizaK // Integrating Content, Commerce, & Community

How Can We Help?! •  Drupal –  The Platform for Integrated Content, Community & Commerce •  Acquia Lift –  New tools to Experiment, Test, Learn & Refine •  Acquia Commerce Cloud –  The Open Source platform that moves at the speed of the web 10

Unify Content, Community ! and Commerce! CONTENT | COMMUNITY | COMMERCE Create immersive digital content and campaigns, socialize them across multiple communities and channels, and deliver the ultimate shopping experiences along the customer journey. 11

Acquia Lift! ! 12 Grow revenue faster with digital experiences that convert.!

How Acquia Lift Works! Create content and offers with many variations to test messaging, images, videos, forms, banners, landing pages, or even entire microsites. Associate offers directedly with user profiles and contexts (referring sources, devices, etc.) to get Acquia Lift going. Sit back and relax while Acquia Lift goes to work. Content offer performance is evaluated against initial profile segments and conversion goals. Lift revenue by analyzing results, realizing what works and doesn’t, and accelerating design of content experiences that convert. 13

Acquia Commerce Cloud! Move quickly and test before you invest. 14 Build on the most secure, reliable, and scalable Drupal-tuned platform. Consistency across devices, channels, and the next social craze.

What do you want to build?

Questions? Thank you. 16

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