Published on March 4, 2014
CanVAS® Smart MMA™ © Copyright 2014 Telenity Confidential & Proprietary
CanVAS® Smart MMA™ Worldwide mobile marketing revenue is forecasted to reach $24.5 billion by 2016. Compared to traditional forms of marketing, mobile marketing is usable, contextual, valuable to the consumer (discounts, real-time experience), integrated and actionable where the subscriber can choose to act/buy on the offer, search, share or save for future reference. Mobile marketing and advertisement is the fastest growing area in the overall marketing ecosystem. This growth is driven largely by consumers’ adoption of smartphone culture, and their need to access personalized and more relevant information. The sheer possibility of reaching the right customer at the right time and at the right location with attractive content empowers brand advertisers, satisfies consumers and enables mobile operators with a significant competitive edge. CanVAS® SmartMMA™ is designed to be a future-proof platform that enables marketers to reach to and engage with target groups by delivering ads right on time and at the right place.
Benefits One Platform for All CanVAS® SmartMMA™ addresses both operator and marketer requirements. (Can be used by operators to launch their own marketing campaigns or can be used by marketers to launch marketing campaigns) Simplified Campaign Design Wizard based campaign designer simplifies the campaign design phase. GUI Based Composers help marketers to create and preview the messages. CanVAS® SmartMMA™ provisions the campaign to the network automatically, and minimizes the human interaction. Event Based Campaigns CanVAS® SmartMMA™ allows marketers to build their campaigns on real time events. (Ex: send an SMS when subscriber starts roaming). CanVAS® SmartMMA™ provides enhanced location capabilities that allow creation of location based campaigns. CanVAS® SmartMMA™ pushes real-time events to marketers allowing them to create customized campaigns. Dialogue Based Campaigns CanVAS® SmartMMA™ allows end-users to reply back to the messages. CanVAS® SmartMMA™ enables mobile surveys. Multi-Channel CanVAS® SmartMMA™ supports multi-channel marketing; messaging (SMS, MMS, USSD), and voice (Outbound calls). Prepaid and Postpaid Payment Options CanVAS® SmartMMA™ supports prepaid and postpaid payment options. Profile Management CanVAS® SmartMMA™ provides powerful profiling and segmentation tools, simplifying campaign design. CanVAS® SmartMMA™ offers ready to use opt-in and opt-out management tools. Real Time Reporting Allows marketers to get insight on their campaign on real time. Flexible Deployment Options CanVAS® SmartMMA™ is offered deployment models. in different Future Proof CanVAS® SmartMMA™ offers a flexible architecture based on building blocks.
Product Overview CanVAS® SmartMMA™ offers features that cover the entire mobile advertising and marketing lifecycle – from planning to execution and evaluation of results. Features Summary • Self registration from Web interface for SMEs and mobile marketing agencies. • Simplified campaign design ▫▫ Wizard based campaign designer ▫▫ Text and voice message composers • Support for campaigns that are based on real-time events listed below: ▫▫ Roaming Events ▫▫ Location Events ▫▫ Payment Events ▫▫ Device and Tariff Change Events • Support for dialogue based campaigns and mobile surveys. • Ability to create multi-channel campaigns: ▫▫ SMS ▫▫ MMS ▫▫ USSD ▫▫ Outbound IVR • Flexible payment and charging capabilities • Enhanced profile management and segmentation tools: ▫▫ Integrated subscriber profile repository ▫▫ Integrated opt-in, blacklist, and do not disturb databases • Real-time reporting and campaign management depending on the results. • Flexible deployment options: ▫▫ On-premise deployment ▫▫ Cloud deployment
Architecture Portals Agency Portal Aggregator Portal AdStore Portal End User Portal Lead Management Event Management Rule Management Interaction Management Segmentation Management Channel Management Dialog Management Calendar Management Delivery List Management Shortcode Management Keyword Management Media Management Location Management Workﬂow Management Provisioning Policy Management Marketers Portal Campaign Design & Management Campaign & Lifecycle Mngmt Business Process Management Marketing Assets Asset Repository Asset Lifecycle Opt-in Mngmt Event Manager Device Event Management Location Event Management Roaming Event Management Channel Mgmt Opt-in Mngmt Payment Event Management Admin Portal Cust. Care Portal APIs API GW Financial Planning Budget Management Charging Models Settlement Management Preview Management Proﬁle Mngmt Proﬁle Management CRM Integration Segmentation Management Partner Onboarding Delivery Mngmt Retry Manager Scheduled Delivery Start – Stop Delivery Opt-out Mngmt Privacy Mngmt Blacklist Management Do Not Disturb Management Opaque Id Manager Reporting Manager Subscriber Event Mngmt SMS Inbound USSD Inbound IVR Inbound MMS Outbound Email Outbound SMS Outbound USSD Outbound IVR Outbound Communication Event Mngmt Tariﬀ Event Mngmt Reporting Voice Mail Sponsored Call Cell Broadcast Data WEB/WAP Inspired by years of global experience in deploying innovative solutions, Telenity offers CanVAS® SmartMMA™ that enables service providers to leverage their valuable network assets and convert the promise of mobile marketing into a revenue generating service. CanVAS® SmartMMA™ is an end-to-end mobile marketing and advertisement solution that enables mobile operators and advertisers to boost their reach and capitalize on new revenue opportunities by delivering personalized mobile ads to the subscribers on point, on time, and on interest.
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