Published on March 11, 2014
Teeny Tiny Video Great Big Impact Can super-short video save the day? #teenytiny
Welcome • Well hello there! o Aaron Bramley - @AaronMSB o Michael Hoffman - @Michael_Hoffman o Bill Simmon - @BillSimmon • And who might you be? • Thank you for coming. #teenytiny
What Are We Doing Today? • Evaluating a new communications tool. • Answering a very important question. • Making some content. • Using #teenytiny.
What Are the Apps? • Vine • Instagram • Mixbit
Vine 14 months old A Twitter Production 6 Seconds of Video Touch the screen to record Great for stop motion Works well in collections
Instagram • Photo-sharing App (Added Video Last June) • Up to 15 Seconds • Editable • Owned by Facebook • 150M Active Users (1.2B “Likes” per Day) • User Accounts Can Be Private
Mixbit • Launched publicly in August, 2013 • From the creators of YouTube • Videos up to an hour • Clips max of 16 seconds • Virtually no cause content • Lots of functionality
How are Nonprofits Using Super-Short Video? • Thank You Videos • Fundraising Videos • Mission Execution
Thank You Videos Super easy to use short video to thank donors and advocates •The Thank You Stamp •Diabetes UK - Fundraising Thank You •Another UK Charity
Fundraising Videos ● BCEFA (Instagram) ● Wide Angle Youth Media (Vine) ● Testicular Cancer Society (Vine) ● Practical Action (Vine)
Mission Execution • ASH - What Happens Every 6 Seconds • Dave Thomas Foundation - #NationalAdoptionMonth • UNOS - This Breath Made Possible • BFAS - A Friend Like Tuna
What Types of Videos Work Best? • Stop Motion • Before & After • Linear Storytelling
Stop Motion #teenytiny @meagancignoli 1 2 3 @pinot 1 2 3 etc. 1 2 3 4 NTC Video from See3
Before and After Zach King is pretty much all you need to see with Before and After. It’s Magic! How can we use this in a social cause context?
The Super-Short Story • Consider the 6-word story
The Super-Short Story For sale: baby shoes, never worn. - Ernest Hemingway...maybe
The Super-Short Story
The Super-Short Story • Consider the 6-word story • Missing - 5 Second Films • Charity Water • Reporting on Events • Down with Nets • Greenpeace
How Do We Do It? What Works in Production?
Stop Motion • Plan Your Shoot (do the math) • Do a Few Test-Shots • Lock Down Your Camera (phone) • Shoot Stills & Convert (instagram-only) • Consistent Lighting?
Before and After • It’s all in the cut • Tripod helps - need to continue the exact shot • Similar to stop motion • Best to do with a partner • Distract with sound • Practice!
The Super-Short Story • What’s your goal? • Define your “plot.” • Who is your character? • Craft your accompanying message. • K.I.S.S.
How Do People See It? • YouTube Compilations • Hashtags • Building a Network of Followers
YouTube Compilations • • Works great to collect #hashtag videos and share • Allows you to curate and moderate #hashtag • Better for embedding • Eg. Six Second Science Works great for Vine Videos on theme
Hashtags • Let your community make videos for you • Connect to specific communities • Track conversations across social media • App-specific • Nobody “owns” a hashtag (ex. #btv #psfr #teenytiny)
Building a Network of Followers • Like all other social media o Quid pro quo o Be a human being o Ask for shares o Consistent, quality content • Use your other channels • Experimentation is rewarded
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