Teeny tiny video, great big impact

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Information about Teeny tiny video, great big impact
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Published on March 11, 2014

Author: See3

Source: slideshare.net


Can teeny tiny video save the day?

See3 CEO Michael Hoffman made this presentation, on how to use microvideo apps like Vine and Instagram for nonprofits marketing, at SXSW 2014. Browse these slides for great video examples, production tips, and best practices for distribution.

Teeny Tiny Video Great Big Impact Can super-short video save the day? #teenytiny

Welcome • Well hello there! o Aaron Bramley - @AaronMSB o Michael Hoffman - @Michael_Hoffman o Bill Simmon - @BillSimmon • And who might you be? • Thank you for coming. #teenytiny

What Are We Doing Today? • Evaluating a new communications tool. • Answering a very important question. • Making some content. • Using #teenytiny.

What Are the Apps? • Vine • Instagram • Mixbit

Vine 14 months old A Twitter Production 6 Seconds of Video Touch the screen to record Great for stop motion Works well in collections

Instagram • Photo-sharing App (Added Video Last June) • Up to 15 Seconds • Editable • Owned by Facebook • 150M Active Users (1.2B “Likes” per Day) • User Accounts Can Be Private

Mixbit • Launched publicly in August, 2013 • From the creators of YouTube • Videos up to an hour • Clips max of 16 seconds • Virtually no cause content • Lots of functionality


How are Nonprofits Using Super-Short Video? • Thank You Videos • Fundraising Videos • Mission Execution

Thank You Videos Super easy to use short video to thank donors and advocates •The Thank You Stamp •Diabetes UK - Fundraising Thank You •Another UK Charity

Fundraising Videos ● BCEFA (Instagram) ● Wide Angle Youth Media (Vine) ● Testicular Cancer Society (Vine) ● Practical Action (Vine)

Mission Execution • ASH - What Happens Every 6 Seconds • Dave Thomas Foundation - #NationalAdoptionMonth • UNOS - This Breath Made Possible • BFAS - A Friend Like Tuna

What Types of Videos Work Best? • Stop Motion • Before & After • Linear Storytelling

Stop Motion #teenytiny @meagancignoli 1 2 3 @pinot 1 2 3 etc. 1 2 3 4 NTC Video from See3

Before and After Zach King is pretty much all you need to see with Before and After. It’s Magic! How can we use this in a social cause context?

The Super-Short Story • Consider the 6-word story

The Super-Short Story For sale: baby shoes, never worn. - Ernest Hemingway...maybe

The Super-Short Story

The Super-Short Story • Consider the 6-word story • Missing - 5 Second Films • Charity Water • Reporting on Events • Down with Nets • Greenpeace

How Do We Do It? What Works in Production?

Stop Motion • Plan Your Shoot (do the math) • Do a Few Test-Shots • Lock Down Your Camera (phone) • Shoot Stills & Convert (instagram-only) • Consistent Lighting?

Before and After • It’s all in the cut • Tripod helps - need to continue the exact shot • Similar to stop motion • Best to do with a partner • Distract with sound • Practice!

The Super-Short Story • What’s your goal? • Define your “plot.” • Who is your character? • Craft your accompanying message. • K.I.S.S.

How Do People See It? • YouTube Compilations • Hashtags • Building a Network of Followers

YouTube Compilations • • Works great to collect #hashtag videos and share • Allows you to curate and moderate #hashtag • Better for embedding • Eg. Six Second Science Works great for Vine Videos on theme

Hashtags • Let your community make videos for you • Connect to specific communities • Track conversations across social media • App-specific • Nobody “owns” a hashtag (ex. #btv #psfr #teenytiny)

Building a Network of Followers • Like all other social media o Quid pro quo o Be a human being o Ask for shares o Consistent, quality content • Use your other channels • Experimentation is rewarded

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