Published on March 21, 2014
Teen Audience • It is known that most teenagers watch films that are based on other teenagers, they like to relate with characters but want to see something different to everyday life happen on screen, this is why supernatural themes are popular within this age group. Many films and shows that have the same quality to teen expectations have achieved this such as teen wolf and twilight.
Our main criteria is the 15-24 age category, as you can see males attend the cinema 2% more than females which isn’t significant but does add to our thoughts around our target audience. We have aimed our opening towards females because of their open as well as expressive love for twilight and similar fantasy/horror films. Therefore we are appealing to the teen girls more. On the other hand males are more frequent cinema goers therefore we have amplified the darkness of the themes of our sequence in order to give them a better sense of enjoyment.
Audience Profile This is Lucy, she is 16 years old and lives in Calabasas, California. She lives among the middle class and breathes teen pop culture. She doesn’t take clothing very seriously because she spends a lot of her pocket money buying books. Lucy is a hard-core fan of twilight, awkward and the vampire diaries, this suggests that she loves films and television shows that are aimed at teenagers but have mature content, and humour only a few can enjoy. She loves old boy band groups from the UK such as Busted and Mcfly, she recently
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