Published on February 25, 2014
Market Research Lesson 3 0
Agenda Topics Activities • • • • App Ideas Video Player components for the App Product Market Customer Development • • • • Share App Ideas – (30 mins.) Video Wall 2 tutorial – (30 mins.) Create a customer survey – (30 mins.) Wrap-up – (10 mins.)
Check in: Share App Ideas What app ideas are you working with from your brainstorm? Which one are you leaning toward?
Decide on an App idea for your team • Ask the girls to vote on the app ideas discussed by each participant • Identify the top ideas • Select the idea your team wants to work with. Allow the girls time to talk about their decision • Make sure that the whole group feels included in the final decision
Video Wall 2 The Video Wall app tutorial demonstrates how you can control the size of a video playing in an app by using the Video Player component's Width, Height, and FullScreen features. The Video Wall uses media assets (videos stored in the app itself), but you can use the app to display videos from the internet as well. http://tinyurl.com/n6hjpd5 This tutorial assumes that the girls are familiar with the basics of App Inventor-- using the Component Designer to build a user interface, and using the Blocks Editor to specify the app's behavior.
Conditionals • Only do the action if the condition is true use an if statement IF (condition is true) then (do something) Examples: • IF Simon says “Simon says” then do the command • IF the weather predicts rain then pack your umbrella • IF the user has more than 10 points then she wins!
Conditionals (Cont.) • You also tell the program what to do if the statement is not true Use an if-else statement If (condition) then (do something) else (do something else] Examples: You are asking someone to go to a party. What happens if they say yes? What happens if they say no? If it is raining then do homework else go to soccer practice
Nested Conditionals You can also put conditionals inside of other conditionals • IF (condition # 1) then (do something) else if (condition # 2) then (do something else) else (do something else) Example: If I get into IIT, I will go there. Else if I get into NIT, I will go there. Else if I get into BITS Pilani, I will go there.
Variables • Values that can change while your program is running • Want to track that value, so we store them in variables
Procedures • Blocks of code that may need to be reused in other parts of your program • Often have inputs, sometimes have outputs • Example: laundry – the process is the same, what changes as input is the clothes. What results is clean clothes
Video Wall 2 Questions • How could you use these concepts in your app? • What is an example of a real life variable that you want to consider in your app? • What is a real life conditional that could happen when using your app?
Why do startups fail? “The vast majority of startups fail NOT because they could not build a great product or technology, but because no one wanted the product!” - Steve Blank
Know your customers and market • Many companies spend millions of dollars making a product, only to find out no one wants to use it • If there is something about your idea or product that can be improved, you want to know as early as possible
Know your customers and market • What problem does your app solve? • What groups of people have these problems? • How big is this group(s) of people (i.e. your market)?
Customer Development “Customer development is not asking customers what they want—it is seeking to understand what they need, how they work, where their pain points and highest priorities are. ” - Cindy Alvarez “If I had asked people what they wanted, they would have said a faster horse.” - Henry Ford
Get to know your customer • Does your target audience have the problem that you think they have? • Is your solution (your app) the only solution to the problem? • Would your target market pay for a solution like yours? How much? • You will never be sure until you ASK (through surveys or interviews)
Understand your market Here are some questions you can ask to better understand your market: • Where is there a need for your app? • What currently fills that need? • If your app existed, would people use it? How often? • How much would people pay for it? • Which features are most important for your app to have?
Activity: Survey questions Sample surveys for Angry Birds & Shazam Brainstorm and list questions Write as many questions as you can for the potential customer of your product What would you ask your ideal customer? (Optional) If the participants have their Student Workbooks with them ask them to record their ideas on page 9 of the workbook
Sample Survey - I Angry Birds is a mobile app game Survey Questions: The goal of this survey is to find a group of people that can give you information about your idea/ product / market opportunity • Do you enjoy puzzle games? (yes or no) • • How satisfied are your with your options of mobile phone games? (1= not satisfied, 10 = very satisfied) How can we contact you to talk further about this? Resulting Metrics (data we received): Divide the number of people who responded in a selected way by the number of people who took the survey. • 30/50 said yes, they enjoy puzzle games • 12/30 reported a satisfaction level of less than 7 • 40/50 included at least one way to contact them What we learned: • We have a good size market for our app • Most people are fairly satisfied with their options of mobile games • People are interested in talking to us about it
Sample Survey - II Shazam is a mobile app based music identification service Survey Questions: The goal of this survey is to find a group of people that can give you information about your idea/ product / market opportunity • Do you enjoy listening to music? (yes or no) • • How satisfied are you hearing music you like but you do not know the title of? (1= not satisfied, 10 = very satisfied) How can we contact you to talk further about this? Resulting Metrics (data we received): Divide the number of people who responded in a selected way by the number of people who took the survey. • 45/50 said yes, they enjoy listening to music • 22/30 reported a satisfaction level of less than 4 • 40/50 included at least one way to contact them What we learned: • There is a large market size for our product • Most people are not very satisfied listening to music that they don’t know the title of • People are interested in talking to us about it
Activity: Create a survey • Good surveys are short • Pick the top 5-7 questions on the list • Multiple choice questions with checkboxes are easier for people to answer • You can allow for more than just one answer (Optional) If the participants have their Student Workbooks with them ask them to create the survey in page 10 of the workbook
Survey Distribution • • • • • • • Twitter: @username Would like ur feedback on [product/problem/solution] – shd only take 2mins [URL] thanks! “ Facebook: “Has anyone heard of an app that does ____?” Email Asking in person – create survey forms for circulation among friends and family Online survey platforms - http://www.surveygizmo.com/ for creating free online surveys Share Survey on WeTech Technovation Facebook Group http://tinyurl.com/mmzjwed Email survey link to WeTech team for help with collecting responses – email@example.com
Task List • Determine the market for your App • Finish creating your survey and have at least 20 people take it
Next Week • Share results of the survey during the next session • Browse Colored Dots tutorial before next lesson - http://tinyurl.com/k2qahq7
Template for Recording Survey Responses Survey Question 1. 2. 3. 4. 5. 6. 7. Summary of Survey Results
Wrap-Up • Share a photo of your session with WeTech at firstname.lastname@example.org • Share team name with WeTech team at email@example.com • Encourage participants to join WeTech Technovation Facebook group to stay connected with the larger community http://tinyurl.com/mmzjwed
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