Technomadic Social Media

50 %
50 %
Information about Technomadic Social Media
Technology

Published on August 3, 2009

Author: matthewbuckland

Source: slideshare.net

introducing social media matthew bucklandmatthewbuckland.comHead 20FourLabs (the pizza/innovation guy) nomadic marketingmarch 2009

Social media So what is it?

Social media comprises of content and connections created by people or companies using easily accessible online or mobile applications for the purpose of collaborating, communicating, sharing, influencing peers, audiences or consumers.

What’s the fuss? We’ve been networking for years As old as humanity, itself

...but online It’s more efficient, cheaper, easier to create communities Do it on a grand scale

Business is about... Connecting people & ideas in the information economy

It’s part of us Networking is a biological urge. Our bodies work as networks.



Social media Why it’s important

traditional media vs social media



trad media social media

...in fact it’s so big it’s bigger than porn :-P

THE LONG TAIL. Not just about the guys at the top, but millions of content and business niches out there on the web.

...helped win an election Obama used social media and social networks extensively to campaign and raise funding

...even the vatican “New digital technologies are bringing about fundamental shifts in patterns of communication and human relationships.” (2009) Check out their You Tube channel!!

Many types ...of social media with business application...can be externally or internally focused Types ...of social networking & media with business application...can be external or internal

Many corporate executives dismiss social networking as a time-wasting distraction or see it as a risk management problem. Much of their fear has focused on potential risks like security breaches & data privacy.

Social software boosts productivity, facilitates an open-ended corporate culture that values transparency, collaboration & innovation... a customer-centric organisation that not only communicates authentically but also listens to customers and learns from that interaction.

Openess vs privacy Tension between sharing and confidentialityYou don‘t need to completely relinquish controlWhich type of network?

Types of network collaboration For media and businesses

Choose right kind of network activity for your business, whether online or not Compliments of the Harvard Business School

Types of collaboration









apple app store

Columnists 2.0: Hundreds of contributors/ ”columnists” free to contribute at own pace and schedule. Write directly into CMS.

All submissions edited, even comments. Basic guidelines: must be about issues and not daily diaries about personal lives.

“ Steve Jobs heart attack post highlights citizen journalism perils – Macworld.com Should Citizen Journalism Be Placed Under Citizen's Arrest? – technewsworld.com Wall Street Gets Sucker Punched By Main Street Via CNN iReporter- iphonesaviour.com Steve Jobs Had No Heart Attack...And Citizen Journalism Just Failed - ReadWriteWeb ”

rubbish. Not citizen journalism that failed, but media’s implementation of it. Instead of limited gate-keeping structure, they opened themselves up to risk. On a story this size there should be fact-checking mechanisms in place.

Types of collaboration

Social media More examples



External use Consumer focused























Internal use Enterprise solutions







Driven by internet and mobile communications, networks are turning into the major means of doing business... Simply put, networks will make the world go round. So controlling the networks of this world will soon count for more than controlling the capital.Netocracy, by Jan Söderqvist and Alexander Bard (2001)

thank you Get hold of me on Presentation also available on: www.slideshare.net/matthewbuckland msn:omattb@hotmail.com Skype:matthewbuckland Linked in:matthewbuckland Twitter:matthewbuckland Facebook:matthew buckland Blog:www.matthewbuckland.com Email:matthewbuckland@gmail.com

4 key elements

2 key motives for joining social network: "I want to communicate better with the people that I already know and trust". "I want to increase my visibility so that I can connect with more people".

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Technomadic Graphic Designer & Urban Calligraffiti Artist ...

Technomadic Graphic Designer & Urban Calligraffiti Artist akzeptiert BTC ... - Social Media Pages and Services - Graffiti Art und Workshops - BodyArt
Read more

A Quick Intro to Technomadia.com | Technomadia

A Quick Intro to Technomadia.com. ... Francisco penthouse apartment and launched into a technomadic ... in ‘social media’ since before ...
Read more

Modern Marketing the 15 Ps of Marketing | INTERNSHIP UK

Modern marketing the 15 P's of Marketing ... Technomadic Age of Marketing ... emerging social media and increasing development of Web 2.0
Read more

Setting up an internal Facebook might just solve your ...

Technomadic Social Media (slideshare.net) Posted in Sharing at Work | Tagged business, Collaboration, diversity, e2.0, enterprise, facebook, inclusion ...
Read more

Technomadia - Facebook

Technomadia. 9,991 likes · 662 talking about this. ... Youtube, Instagram, RVillage and Facebook. Social media isn't just about online, ...
Read more

Our Story - How we ended up as Technomads | Technomadia

Our Story – How we ended up as Technomads. ... pioneering technomadic adventures years before. ... beta feedback and social media launch in 2014.)
Read more

technomadic - YouTube

Skip navigation Upload
Read more

Eklektro (tech-nomadic media network) | Listen and Stream ...

Eklektro (tech-nomadic media network)'s profile including the latest music, albums, songs, music videos and more updates.
Read more