Technology & Your Chapter... How To Make it Work For You

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Information about Technology & Your Chapter... How To Make it Work For You

Published on May 14, 2008

Author: vroom

Source: slideshare.net

Description

Presentation given at Michigan Jaycees 1st Quarter Conference in Boyne, MI. Presentation given by Tim Vroom

Technology & Your Chapter… Make it work for you! Tim Vroom Webmaster Ypsilanti Area Jaycees [email_address]

About Me Creator of PerlMonks.org – Community Website for Perl Developers Software Engineer on Slashdot.org a Popular Tech News Website Webmaster for Ypsilanti Area Jaycees

Creator of PerlMonks.org – Community Website for Perl Developers

Software Engineer on Slashdot.org a Popular Tech News Website

Webmaster for Ypsilanti Area Jaycees

ABOUT THIS PRESENTATION Presentation is mostly non-technical, focuses on ideas & strategy for information on website Should contain plenty of info a non-technical person could take back to their chapter All slides and handouts will be made available online My contact info: Tim Vroom [email_address]

Presentation is mostly non-technical, focuses on ideas & strategy for information on website

Should contain plenty of info a non-technical person could take back to their chapter

All slides and handouts will be made available online

My contact info:

Tim Vroom

[email_address]

LET’S SHARE OUR BEST PRACTICES Want information exchange to be 2-way Want dialogue to continue past today Handout will be provided to collect your ideas & questions Will share answers to questions & share all tips in response to info turned in on handouts Responses on Jaycee message board E-mail to those attending

Want information exchange to be 2-way

Want dialogue to continue past today

Handout will be provided to collect your ideas & questions

Will share answers to questions & share all tips in response to info turned in on handouts

Responses on Jaycee message board

E-mail to those attending

INFO TO BE COVERED GOVERNING PRINCIPLES FOR YOUR ONLINE PRESENCE COMPONENTS OF A GOOD CHAPTER WEBSITE HOW TO RECRUIT ONLINE HOW TO GET FOUND ONLINE TECHNOLOGY AS A TOOL TO IMPROVE CHAPTER OPERATIONS RESOURCES & SERVICES ONLINE WORTH KNOWING ABOUT

GOVERNING PRINCIPLES FOR YOUR ONLINE PRESENCE

COMPONENTS OF A GOOD CHAPTER WEBSITE

HOW TO RECRUIT ONLINE

HOW TO GET FOUND ONLINE

TECHNOLOGY AS A TOOL TO IMPROVE CHAPTER OPERATIONS

RESOURCES & SERVICES ONLINE WORTH KNOWING ABOUT

WHAT YOU’LL LEARN IDEAS TO HELP YOU MEET AND EXCEED YOUR MEMBERSHIP GOALS HOW TO MAKE POTENTIAL RECRUITS SEEK YOU OUT HOW TO GET MORE SLEEP & DEVELOP FEWER ULCERS AS MEMBERSHIP VPS & PRESIDENTS WAYS TO IMPROVE COMMUNICATION WITHIN YOUR CHAPTER WAYS TO INCREASE YOUR CAPABILITES ONLINE WITHOUT REQUIRING AN INCREASE IN YOUR TECHNICAL SKILLS

IDEAS TO HELP YOU MEET AND EXCEED YOUR MEMBERSHIP GOALS

HOW TO MAKE POTENTIAL RECRUITS SEEK YOU OUT

HOW TO GET MORE SLEEP & DEVELOP FEWER ULCERS AS MEMBERSHIP VPS & PRESIDENTS

WAYS TO IMPROVE COMMUNICATION WITHIN YOUR CHAPTER

WAYS TO INCREASE YOUR CAPABILITES ONLINE WITHOUT REQUIRING AN INCREASE IN YOUR TECHNICAL SKILLS

LET’S BEGIN!

GOVERNING PRINCIPLES FOR YOUR ONLINE PRESENCE

FRESHNESS MATTERS

FRESHNESS AFFECTS CHOICES WEBSITE A GROUP A WEBSITE B GROUP B NEXT ACTIONS WILL THEY TAKE A BITE?

MAINTENANCE MATTERS DOES THIS GROUP STILL EXIST? DOES THIS MAKE SOMEONE WANT TO FIND OUT MORE OR JOIN THIS GROUP? WHAT’S THEIR FIRST IMPRESSION?

THE EASIEST RECRUITS TO MAKE ARE THE ONES THAT CONTACT YOU (WEB RECRUITS ALL FALL UNDER THIS CATEGORY)

EAGER RECRUITS BECOME ACTIVE MEMBERS

MAKE IT EASY FOR EAGER RECRUITS TO FIND AND CONTACT YOU

THE QUALITY OF YOUR MESSAGE AFFECTS YOUR RESULTS

FINDABILITY MATTERS SUCCESS IS HARD TO ACHIEVE IF NO ONE KNOWS YOU EXIST – OR – THEY CAN’T FIND YOU WHEN THEY’RE LOOKING FOR YOU

COMPONENTS OF A GOOD CHAPTER WEBSITE

Good information and pitch for potential recruits Up to date list of upcoming events Good picture(s) on frontpage Photo Albums Easy way(s) to request more information from your chapter Comprehensive List of Past Projects Run Good Page Titles & Headers COMPONENTS OF A GOOD CHAPTER WEBSITE

Good information and pitch for potential recruits

Up to date list of upcoming events

Good picture(s) on frontpage

Photo Albums

Easy way(s) to request more information from your chapter

Comprehensive List of Past Projects Run

Good Page Titles & Headers

HOW TO RECRUIT ONLINE DEVELOP YOUR MESSAGE FIND PLACES TO PUT YOUR MESSAGE IN FRONT OF PEOPLE HELP PEOPLE FIND YOUR MESSAGE CLOSE THE DEAL

DEVELOP YOUR MESSAGE

FIND PLACES TO PUT YOUR MESSAGE IN FRONT OF PEOPLE

HELP PEOPLE FIND YOUR MESSAGE

CLOSE THE DEAL

WRITE YOUR MESSAGE (WELL) ONCE RECRUIT OVER AND OVER AGAIN

THIS IS THE MESSAGE YOU’RE GOING TO BE USING OVER AND OVER AGAIN LITERALLY 100’S AND 1000’s OF TIMES

TAKE SOME TIME TO MAKE IT GOOD AND MAKE IT COUNT

DEVELOP YOUR PITCH UNTIL YOU TRUST YOUR WEBSITE TO SELL YOUR GROUP TO ANY POSSIBLE RECRUIT

Good Group Picture (a variety of people having a good time) THINK OF THE FRONT PAGE OF YOUR SITE AS A PERSONAL AD FOR YOUR GROUP YOU WANT TO PUT YOUR SALES PITCH IN FRONT OF AS MANY PEOPLE AS POSSIBLE & IN FRONT OF YOUR MOST CASUAL USERS MEMBERS CAN FOLLOW LINKS DEEPER INTO THE SITE TO GET THE INFO THEY NEED

Good Group Picture (a variety of people having a good time)

WHAT MAKES A GOOD MESSAGE?

YOU TELL ME… Maybe thinking about some other places you try to promote yourself will help RESUME PERSONAL AD WHAT SORTS OF THINGS MIGHT YOU INCLUDE TO EFFECTIVELY SELL YOUR GROUP?

Maybe thinking about some other places you try to promote yourself will help

Key Components of the Message Good Group Picture Variety of people, having fun Good list of membership benefits Links in text pointing to additional in-depth info Call to action at end of page Membership VP e-mail address and/or Request More Info link Good formatting – Include whitespace / blank lines / bulleted lists / bolded text & headings Make the text easy to scan & recognize the main points

Good Group Picture

Variety of people, having fun

Good list of membership benefits

Links in text pointing to additional in-depth info

Call to action at end of page

Membership VP e-mail address and/or Request More Info link

Good formatting – Include whitespace / blank lines / bulleted lists / bolded text & headings

Make the text easy to scan & recognize the main points

Tips for describing Membership Benefits List main benefits (volunteer, social, networking, personal development) List example projects List benefits in personal terms Showcase the variety & number of projects as well as number of members

List main benefits (volunteer, social, networking, personal development)

List example projects

List benefits in personal terms

Showcase the variety & number of projects as well as number of members

EXAMPLES OF MAKING BENEFITS PERSONAL “ We help people looking to help the community find volunteer opportunities, and provide members opportunities to put together projects helping causes they care about.” “ Many members develop life-long friendships with other members” “ For many the advertising and networking opportunities alone are worth the cost of their dues.” HELP THEM IMAGINE HOW JOINING THE GROUP WILL IMPACT THEIR LIFE

“ We help people looking to help the community find volunteer opportunities, and provide members opportunities to put together projects helping causes they care about.”

“ Many members develop life-long friendships with other members”

“ For many the advertising and networking opportunities alone are worth the cost of their dues.”

Supporting Content Project Photo Albums List of Past Projects Upcoming Events List Member Testimonials Organized Navigation Group member links Group recruiting links

Project Photo Albums

List of Past Projects

Upcoming Events List

Member Testimonials

Organized Navigation

Group member links

Group recruiting links

HOW TO GET FOUND ONLINE

HOW TO GET FOUND ONLINE ADVERTISE IN APPROPRIATE PLACES GET LINKS POINTING TOWARDS YOUR SITE THINK ABOUT HOW PEOPLE SEARCH FOR YOUR SITE CHOOSE TITLES AND HEADINGS WISELY WRITE GOOD, INFORMATIVE TEXT

ADVERTISE IN APPROPRIATE PLACES

GET LINKS POINTING TOWARDS YOUR SITE

THINK ABOUT HOW PEOPLE SEARCH FOR YOUR SITE

CHOOSE TITLES AND HEADINGS WISELY

WRITE GOOD, INFORMATIVE TEXT

ADVERTISE IN APPROPRIATE PLACES Craigslist for Your City or Area (Group / Volunteer sections) As time passes your ad descends out of view. Update ad every 10-14 days to bring it to the top. (Automate reminders if necessary) VolunteerMatch MySpace / Facebook Others ?

Craigslist for Your City or Area (Group / Volunteer sections)

As time passes your ad descends out of view. Update ad every 10-14 days to bring it to the top. (Automate reminders if necessary)

VolunteerMatch

MySpace / Facebook

Others ?

FEATURED ADVERTISING EXAMPLE craigslist.org Craigslist is an online classifieds site with sub-sites for given geographic areas Craigslist is in the top 50 most-trafficked sites on the internet People on craigslist are actively looking for something 2 categories are particularly well-suited for advertising the Jaycees Groups Volunteers Our chapter recruited ~8 people from craigslist last year Your results may vary depending on the size of the area you’re in

Craigslist is an online classifieds site with sub-sites for given geographic areas

Craigslist is in the top 50 most-trafficked sites on the internet

People on craigslist are actively looking for something

2 categories are particularly well-suited for advertising the Jaycees

Groups

Volunteers

Our chapter recruited ~8 people from craigslist last year

Your results may vary depending on the size of the area you’re in

SAMPLE CRAIGSLIST AD

CURRENT CRAIGSLIST GEOGRAPHIC AREAS FOR MICHIGAN ann arbor central michigan detroit metro flint grand rapids jackson kalamazoo lansing muskegon northern michigan port huron saginaw-midland-baycity south bend / michiana upper peninsula (pick the one most appropriate for your group)

ann arbor

central michigan

detroit metro

flint

grand rapids

jackson

kalamazoo

lansing

muskegon

northern michigan

port huron

saginaw-midland-baycity

south bend / michiana

upper peninsula

(pick the one most appropriate for your group)

CRAIGSLIST POSTING TIPS Include pictures to set you apart from other ads Include a good headline that lists as many of the benefits that may draw site visitors to click through to your ad Include your chapter’s name in the location field when posting ie. (Ypsilanti Area Jaycees) this will help differentiate groups posting in the same metro area Use a well-tuned message like we discussed earlier to sell your group. Including a call to action at the end

Include pictures to set you apart from other ads

Include a good headline that lists as many of the benefits that may draw site visitors to click through to your ad

Include your chapter’s name in the location field when posting ie. (Ypsilanti Area Jaycees) this will help differentiate groups posting in the same metro area

Use a well-tuned message like we discussed earlier to sell your group. Including a call to action at the end

CRAIGLIST AD POSTING AND OPTIMIZATION PROCESS As time passes your ad moves down and further out of view. You’ll be more successful if you repost often. More tips on that to come…

Posting Process Tips Create an account to use for posting your ads Post your ads as designed in both the groups and volunteers section of your metro area. Your text will have to vary somewhat to avoid their duplicate ad detection Set up a reminder to update the ads every 10-14 days. Most calendars can send periodic e-mail alerts. The service I use is hassleme.co.uk. When you receive your reminder to update the ads…. continued…

Create an account to use for posting your ads

Post your ads as designed in both the groups and volunteers section of your metro area. Your text will have to vary somewhat to avoid their duplicate ad detection

Set up a reminder to update the ads every 10-14 days. Most calendars can send periodic e-mail alerts. The service I use is hassleme.co.uk.

When you receive your reminder to update the ads….

continued…

Posting Process Tips Login to your account View your account page Delete your active ads View your ads, and use the repost option – to repost. This will bring the ad to the top of the page again. You can also make any edits for GMM time, or whatever else you’d like to change Wait for web-based recruits and repeat

Login to your account

View your account page

Delete your active ads

View your ads, and use the repost option – to repost. This will bring the ad to the top of the page again. You can also make any edits for GMM time, or whatever else you’d like to change

Wait for web-based recruits and repeat

GET LINKS POINTING TOWARDS YOUR SITE Submit your site to search engines & appropriate online directories Get government & other organizations you work with to link to your site

Submit your site to search engines & appropriate online directories

Get government & other organizations you work with to link to your site

THINK ABOUT HOW PEOPLE SEARCH FOR YOUR SITE What words or phrases might people use to look for a group like yours ? Make sure you use these words in the text, headings and titles of your pages

What words or phrases might people use to look for a group like yours ?

Make sure you use these words in the text, headings and titles of your pages

Think about how people search for content today. Particularly something like “volunteer opportunities in <city>” POSITION YOURSELF AT THE END OF THAT SEARCH ?? => !!

SOME SAMPLE SEARCH PHRASES <cityname> volunteering <cityname> community service <cityname> networking <cityname> meet people <cityname> socials <cityname> <project/cause name> Try to include things like this in your headings, page titles, and text. Think about different ways of searching for things

<cityname> volunteering

<cityname> community service

<cityname> networking

<cityname> meet people

<cityname> socials

<cityname> <project/cause name>

Try to include things like this in your headings, page titles, and text. Think about different ways of searching for things

WRITE GOOD INFORMATIVE TEXT The more aspects of the Jaycees you describe the more likely someone will find you when they submit a search for something we do List as many past projects as possible on a page on your site. Someone looking to get involved in a particular activity or help a particular cause or charity might find your group through a search for that.

The more aspects of the Jaycees you describe the more likely someone will find you when they submit a search for something we do

List as many past projects as possible on a page on your site.

Someone looking to get involved in a particular activity or help a particular cause or charity might find your group through a search for that.

CHOOSE GOOD HEADINGS / TITLES In HTML – Title text & heading text are especially important for finding your site through search engines Include your city name in the titles of pages. You likely aren’t going to have the number one poker site on the internet but if you’re the number one result for your city that’s what counts

In HTML – Title text & heading text are especially important for finding your site through search engines

Include your city name in the titles of pages.

You likely aren’t going to have the number one poker site on the internet but if you’re the number one result for your city that’s what counts

TITLE & HEADING EXAMPLES Examples: <title>Ypsilanti Volunteer & Community Service Opportunities</title> <title>Ypsilanti Texas Hold’Em Poker Tournaments</title> <h2>Social Opportunities</h2>

Examples:

<title>Ypsilanti Volunteer & Community Service Opportunities</title>

<title>Ypsilanti Texas Hold’Em Poker Tournaments</title>

<h2>Social Opportunities</h2>

TECHNOLOGY AS A TOOL TO IMPROVE CHAPTER OPERATIONS

MAKE COMMUNICATION SYSTEMATIC MAKE ONLINE INFO TRUSTWORTHY & DEPENDABLE MAKE YOUR WEBSITE A ONE-STOP SOURCE OF INFORMATIOIN

MAKE COMMUNICATION SYSTEMATIC People are more likely to participate when they know what’s going on Make communication with members automatic Difficulties – Sending and composing a weekly email takes time, and often a lot of busy-work finding & formatting the info. Additionally someone needs to remember to send it consistently.

People are more likely to participate when they know what’s going on

Make communication with members automatic

Difficulties – Sending and composing a weekly email takes time, and often a lot of busy-work finding & formatting the info. Additionally someone needs to remember to send it consistently.

SOME IDEAS TO ACHIEVE SYSTEMATIC COMMUNINCATION (good) Automate reminders for someone to compose weekly event e-mail to membership (better) Automate generation of e-mail content from events in online calendar in addition to reminder (best) Send automatically generated event e-mail weekly to President for tweaking and additions and have them resend it to membership

(good)

Automate reminders for someone to compose weekly event e-mail to membership

(better)

Automate generation of e-mail content from events in online calendar in addition to reminder

(best)

Send automatically generated event e-mail weekly to President for tweaking and additions and have them resend it to membership

MAKE ONLINE INFO TRUSTWORTHY & DEPENDABLE KEEP EVENT LISTINGS ONLINE UP TO DATE & CORRECT EASY WAY FOR MEMBERS TO CHECK WHAT’S GOING ON OR WHEN AND WHERE A PARTICULAR PROJECT IS RUNNING NOTE – A USER WILL ONLY CONTINUE TO USE THE SITE AS A SOURCE OF INFORMATION IF THE AREN’T DISAPPOINTED BY LACK OF INFORMATION OR INACCURACIES

KEEP EVENT LISTINGS ONLINE UP TO DATE & CORRECT

EASY WAY FOR MEMBERS TO CHECK WHAT’S GOING ON OR WHEN AND WHERE A PARTICULAR PROJECT IS RUNNING

NOTE – A USER WILL ONLY CONTINUE TO USE THE SITE AS A SOURCE OF INFORMATION IF THE AREN’T DISAPPOINTED BY LACK OF INFORMATION OR INACCURACIES

BUILD YOUR SITE INTO A RESOURCE USERS TRUST AND DEPEND ON THIS TAKES SIGNIFICANT WORK & MAINTENANCE THE WORK IS WORTH IT A trusted resource for your members is worth infinitely more than a half-maintained site none of them visit or trust

THIS TAKES SIGNIFICANT WORK & MAINTENANCE

THE WORK IS WORTH IT

A trusted resource for your members is worth infinitely more than a half-maintained site none of them visit or trust

GROW YOUR SITE INTO A ONE-STOP SOURCE FOR INFO AND DOCUMENTS WITHIN YOUR CHAPTER DEVELOP YOUR SITE INTO THE NO-BRAINER ANSWER TO “WHERE DO I FIND <RANDOM DOCUMENT> OR <RANDOM PIECE OF INFORMATION>”

WHAT MIGHT BE ON YOUR SITE? Newsletters Roster CPG Archive Chapter Plans & Documents in Progress Document Templates

Newsletters

Roster

CPG Archive

Chapter Plans & Documents in Progress

Document Templates

IMAGINE A WORLD WHERE YOU NO LONGER NEED TO TRACK DOWN THE RIGHT PERSON WHO HAPPENS TO HAVE THE DOCUMENT YOU’RE LOOKING FOR. INSTEAD YOU KNOW WHERE IT IS AND GETTING IT REQUIRES A MINUTE OR LESS OF YOUR TIME THAT’S THE GOAL – MOST OF US HAVE A LONG WAY TO GO, BUT LET’S DARE TO DREAM.

IMAGINE A WORLD WHERE YOU NO LONGER NEED TO TRACK DOWN THE RIGHT PERSON WHO HAPPENS TO HAVE THE DOCUMENT YOU’RE LOOKING FOR.

INSTEAD YOU KNOW WHERE IT IS AND GETTING IT REQUIRES A MINUTE OR LESS OF YOUR TIME

THAT’S THE GOAL – MOST OF US HAVE A LONG WAY TO GO, BUT LET’S DARE TO DREAM.

RESOURCES & SERVICES ONLINE WORTH KNOWING ABOUT

FORMS Example Uses: - Request More Info Form - Community or Member Survey - Poker Mailing List Signup - Online Parade Registration Services: http://jotform.com

Example Uses:

- Request More Info Form

- Community or Member Survey

- Poker Mailing List Signup

- Online Parade Registration

Services:

http://jotform.com

SURVEYS Example Uses Member Survey Community Survey Collect & Aggregate Responses to Survey Services: http://surveymonkey.com http://zoomerang.com

Example Uses

Member Survey

Community Survey

Collect & Aggregate Responses to Survey

Services:

http://surveymonkey.com

http://zoomerang.com

SHARED DOCUMENTS Example Uses: Coordinate or share notes / lists / documents with other people working on an event or committee Services Google Docs – docs.google.com Writeboard – writeboard.com

Example Uses:

Coordinate or share notes / lists / documents with other people working on an event or committee

Services

Google Docs – docs.google.com

Writeboard – writeboard.com

CALENDARING Example Uses: Example Uses: Administer calendar of events Embed Calendar on your website Set alerts / reminders for repeated tasks Services Google Calendar – calendar.google.com Yahoo Calendar – calendar.yahoo.com 30boxes – 30boxes.com

Example Uses:

REMINDERS Example Uses: Example Uses: Reminder to update Craigslist Ad approximately every 14 days Services: HassleMe: http://hassleme.co.uk Other calendaring services

Example Uses:

Event Registration Example Usage: Allow tickets to be sold online for your event Services EventBrite (Make sure to check what their cut of the ticket price is)

Example Usage:

Allow tickets to be sold online for your event

Services

EventBrite

(Make sure to check what their cut of the ticket price is)

EVENT INVITES Example Uses: Send invites to members Track planned attendees Services: http://evite.com

Example Uses:

Send invites to members

Track planned attendees

Services:

http://evite.com

WEBSITE STATS Features: Figure out how many people are coming to your site Figure out how people find your site & what pages they visit Resources: Google Analytics h ttp://www.google.com/analytics/

Features:

Figure out how many people are coming to your site

Figure out how people find your site & what pages they visit

 

Questions?

Contact Info: Tim Vroom [email_address]

Tim Vroom

[email_address]

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