Published on December 2, 2016
1. Technology’s Role in Educational Expansion: New Marketing Institute Talks Grovo How to create an effective workplace learning program December 1, 2016 1
2. Today’s presenters: Elise James-Decruise VP | New Marketing Institute firstname.lastname@example.org Alex Khurgin Director, Learning | Grovo email@example.com
3. 3 NMI and Grovo: Making learning work
4. 4 The Blend +
5. 5 Digital transformation is ongoing and businesses feel the impact. Especially marketing agencies.
6. 6 The workforce is changing 10,000 Baby boomers retire every single day 50% Of the workforce will be millennials by 2020 24 The amount of minutes in a workweek currently being spent on training and development How can we prepare the next generation to lead?
7. Meet microlearning. Here are some definitions: ● 5 minutes of learning a day ● Learning, and applying what you have learned, in small, focused steps ● Learning done within the limits of working memory ● The shortest path between aha moments ● *Not* a weapon of mass instruction
8. Meet microlearning. Here are some definitions: ● 5 minutes of learning a day ● Learning, and applying what you have learned, in small, focused steps ● Learning done within the limits of working memory ● The shortest path between aha moments ● *Not* a weapon of mass instruction ➢ A method for changing behaviors through short, spaced out learning experiences timed to points of need
9. 9 What are the benefits of microlearning in education?
10. 10 Meet the learner where they are in location, language, learning style and level of experience ● Training ● Certification ● Marketing Engineer Program (MEP) How does NMI use microlearning?
11. 11 Here’s how you can create an effective microlearning program1. Set expectations 2. Surround the moment 3. Make learning stick 4. Improve outcomes over time
12. 12 Step #1 Set expectations What are your business goals?
13. 13 Define management standards for your organization Define specific behaviors you are targeting and how you will measure behavior change, rather than setting learning objectives that drive knowledge acquisition
14. 14 How do you set NMI up for success? 3. Individuals trained1. Expanding reach 2. Client satisfaction 4. Wins, wins, wins
15. 15 Step #2 Surround the moment Create new moments. Get motivated.
16. Get ready for the moment of need Motivation is highest and training time available is lowest approaching the point of need. Moment of Need Time Amount of training needed Motivation to learn
17. Moment of Need Time Amount of training needed Sweet Spot Motivation to learn Get ready for the point of need Motivation is highest and training time needed/available is lowest approaching the point of need.
18. 18 Promote, promote, promote...
19. 19 How does NMI motivate learners? ● Timely content ● Creating a structured pathway to certification ● Experiential environment
20. 20 Step #3 Make learning stick Learning is transformation, not information transfer.
21. 21 Example Microlearning Flow AHA! Learn the impact of the objective and get inspired to achieve it yourself EXAMPLES Learn more through examples and counterexamples and start modeling PERFORMANCE CHECK-IN Reflect on, evaluate, and improve on your performance HOW TO Learn the detailed steps of the process or procedure and try it yourself PRACTICE Get ready to perform via practice that feels increasingly like the real objective - Reflection exercise - Poll - Story or role model addresses key knowledge + attitude - CTA - Extra practice pool (pull) - Spaced practice (push) - Habit triggers - Performance support - Extra practice pool (pull) - Spaced practice (push) - Habit triggers - Performance support - Extra practice pool (pull) - Spaced practice (push) - Habit triggers - Performance support Learning Performance & Reinforcement - Extra practice pool (pull) - Spaced practice (push) - Habit triggers - Performance support - Review previous - Reflection exercise - Example + breakdown - what works, what doesn’t? - Activity - CTA - Review previous - Reflection exercise - Instruction on steps of process/ procedure - Activity - CTA - Review previous - Scenarios and simulations with feedback - CTA - Extra practice pool (pull) - Spaced practice (push) - Habit triggers - Performance support - How did it go? - Evaluate performance against a rubric - SME tips for getting better
22. 22 Microlearning vs. the Status Quo INSPIRATION Aha moment, motivation, get inspired, want to do it, get the right attitude ASPIRATION See it in action, great examples and counterexamples, see how to do it; learning organized into programs PERSPIRATION Try it out for yourself, get feedback, get better. Practice with progressively less guidance (scaffolding); delivered in moment of need TRANSFORMATION Follow-up, reminders, refinement, automaticity and autonomy INFORMATION TRANSFER ………………..……………………………………………………………………...…...ASSESSMENT NEW STATUS QUO
23. 23 Example video lesson
24. 24 How does NMI make learning stick ? 3. Stay ahead of industry trends 1. Bridge the gap between knowledge and experience 2. Create a learner-centered environment
25. 25 Step #4 Improve Outcomes Over Time How can you improve your program?
26. 26 Example outcomes 30% → 95% Managers doing weekly 1:1s 20% → 85% Salespeople doing consultative selling 10% → 75% Engineers deploying 10 lines of code daily
27. 27 How does NMI improve outcomes over time? ● Training and certification ● MEP placement ● Global reach
28. 28 Let’s recap 1. Set expectations 2. Surround the moment 3. Make learning stick 4. Improve outcomes over time
29. 29 Questions?
30. Alex Khurgin Director, Learning at Grovo E: firstname.lastname@example.org O: 929.270.0059 M: 646.665.4781 Elise James-Decruise VP, New Marketing Institute E: email@example.com O: 646.532.5926 www.grovo.com Thank you! nmi.mediamath.com