Technology mapping example - r kumar

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Information about Technology mapping example - r kumar

Published on October 26, 2016

Author: ruchicakumar

Source: slideshare.net

1. GOOGLE TECHNOLOGY ANALYSIS For patents with application year 2010 Ruchica Kumar 08-07-2016 1

2. 08-07-2016RUCHICA KUMAR 2  Data analytics is heart of every model aimed at spurring innovation.  Unique combinations as foundation to spur innovation.  Collaborations have led to recent advances including neuro-stimulators, stent technologies, biomarkers, robotic assistance and implantable electronic devices.  Today, the ratio of tangible to intangible assets has inverted - nearly 80% of corporate value resided in intangible assets as reported by analysis of S&P 500 market value.  While strategic buyers have been acquiring assets to add new growth engines to their portfolios, they have been divesting noncore assets, creating attractive carve-out opportunities for private equity. Why you need Patent Analysis done for your portfolio..????

3. 08-07-2016RUCHICA KUMAR 3 Knowledge Externality analysis (Technology Diffusion) – Example using Google Patents for year 2010 Patent Portfolio Technology infusion Technology diffusion White spaces and black holes Cross- industry licensing

4. 08-07-2016RUCHICA KUMAR 4 AN EXAMPLE OF TECHNOLOGY DIFFUSION AND EVOLUTION USING PATENTS FOR YEAR 2010 WITH “GOOGLE” AS ASSIGNEE We present an approach to efficiently generate effective intelligence on emerging technology landscapes. This approach draws on monitoring technical data and bibliometrics to mine the wealth of information available in major public and commercial electronic databases. The approach uses new software to expedite secondary analyses of database searches on topics of interest. We illustrate the range of information profiles possible by examining research and development (R&D) publications and patents pertaining to technology of interest. The report presented herein, would be focused on applications filed by google in year 2010. Data collected for this research and analysis is obtained from public domain and analytical tools and techniques employed by author have been developed by author through years of learning and experimentation. Purpose of this report is to present to you a glimpse of what a detailed innovation mapping study can do for your organization’s licensing opportunities. This reports includes following sections: 1. Analysis of applications filed in year 2010 2. Backward Citation analysis 3. Forward Citation analysis – generation 1 4. Forward Citation analysis – generation 2 to observe code shifts. 5. Lateral citation analysis for years 2010 and 2011 6. Comparisons between first and second generation forward citations Purpose of the study: Author aims are ultimately doing same analysis as presented above for application years 2010-2014 for GOOGLE, and compare technical field shifts and citation assignee shifts. Benefits: Such a study would help GOOGLE Inc., in identifying new research areas and also utilize existing portfolios for pro-bono licensing and technology stewardship in cross industry sectors. Such innovation maps present a holistic tools for scientifically identifying gaps in technology and opening new avenues of research. These charts by themselves may not convey business intelligence, but they open a pathway towards developing detailed knowledge maps, which in turn can be used for revenue generation. There are a number of other multi dimensional charts that author has been developing over the years. This presentation consists a glimpse of technology diffusion mapping process and landscape analysis.

5. 08-07-2016RUCHICA KUMAR 5 201 0 G06F0017, 253 G06Q0030, 91 G06F0003, 38 G06K0009, 23 G06F0021, 19 G06F0009, 19 G10L0015, 18 H04L0067, 17 H04W0004, 15 G06Q0010, 15 H04N0021, 12 G01C0021, 11 H04M0001, 11 H04L0051, 10 G06F0011, 10 H04L006 3, 10 G06F0001, 8 G06F0007, 7 G02B0006, 7 G06N0099, 6 H04L0012, 6 H04M0003, 6 H04L0061, 5 H04L0009, 5 G06T0019, 5 G06Q0050, 5 H04L0047, 5 H04N0019, 5 G06F0008, 5 H04L0043, 5 0 2000 4000 6000 8000 G06F0017 G11C0008 H04L0051 G06F0009 G06Q0010 H04L0067 H04W0004 G06F0001 H04N0019 7775 3966 1865 802 686 612 539 509 490 413 339 293 279 274 241 225 222 214 193 187 168 166 146 144 121 119 116 Technical Field vs Number of Backward Citations - Above 100 0 100 H04L… H04… G09… G06… H01… G11… B60… H04B… G06T… H04J… G06… G06… H04… H04K… G01… H04L… H02… G01… G06… H02J…Technical Field vs Number of Backward Citations - Below 100

6. 08-07-2016RUCHICA KUMAR 6 FORWARD CITATION COUNT GIVES AN IDEA ABOUT WHICH AREAS TECHNOLOGY IS VENTURING INTO FROM GOOGLE TO OTHER ASSIGNEES. SUCH INDICATORS POINT TOWARDS TECHNOLOGY DEVELOPMENT OPEN AVENUES FOR SOCIETAL GROWTH AND MAXIMAL BENEFIT IN TERMS OF DEVELOPMENT FROM TECHNOLOGY. ALL TECHNICAL FIELDS OF PATENTS ARE MAPPED AGAINST NUMBER OF FORWARD CITATIONS, RESPECTIVE TO THE PATENTS. SUCH AN ANALYSIS, PROVIDES WHICH TECHNICAL AREAS ARE EXPLOITED MOST AND WHICH ARE EXPLOITED LEAST. 0 1000 547 9381 80 72 55 48 43 34 34 29 29 28 Highest number of forward citations 0 10 20 30 Forward Citations Average (10-30) 0 10 H04L0012 G06Q0… G08G0… H04B0010 G01S0005 H01S0005 G10L0021 H04L0045 G01C0… G06N0… G06T0011 H04L0029 H04W0… H04L0009 G06T0017 G06N0… G11C0… H04L0001 H04W0… G10L0019 G09G0… H01Q0… H04W0… Forward Citation Below Average (1- 10) No Forward Citations in these Technical Fields G09B0021 F24J0002 H04H0020 H04L0049 H02J0013 H02J0003 H04N0001 H04N0007 G10L0025 H04B0001 G10L0013 H04W0052 G09B0009 G01S0019 B41J0002 G09B0029 A61G0009 H04W0072 H01R0035 H04L0065 2010 – Forward Citation Count

7. 2010 – BACKWARD CITATION ANALYSIS 08-07-2016RUCHICA KUMAR 7 557 268 132 19 18 15 8 8 6 1 0 100 200 300 400 500 600 Microsoft Corporation Yahoo!… Sony Corporation,Tokyo,JP NEC… Intel Corporation,Santa… Assignee Backward Citation - 2010 29689664384243362972892642381991911891881771761751731601461351251121091081029991837572 0 1000 2000 3000 4000 G06F0017 G06F0003 G06F0009 H04L0012 B41J0002 H04N0005 G06F0001 H04W0004 H04L0029 G06K0007 2010 -CPC - Backward Citations 0 10 20 30 40 50 60 70 A63F0013 G06F0017 G06T0003 G11B0027 H04L0051 H04N0007 G02B0005 G06F0021 G06T0013 H04H0060 H04M0003 G01C0021 G06K0009 G06T0019 H04L0029 H04N0021 G06F0003 G06Q0010 G11B0027 H04L0067 G03B0021 G06N0005 H02J0003 H04N0001 G06F0009 G10L0015 H04M0003 G06F0003 G09B0007 H04W0004 2005200620072008200920102011 2 0 1 2 2 0 1 3 Yahoo! Inc.,Sunnyvale,CA,US XEROX CORPORATION,Stamfor d,CT,US Sony Corporation,Tokyo,JP NEC CORPORATION,Tokyo,JP Such an analysis where a portfolio is coming from in terms of technical fields. Such an analysis yields great results when mapped against manually created taxonomy. This diagram presents an easily comprehensible view of what a particular competitor or corporation had been doing in which technical domain in which year. In this case also, value derived can be increased many fold if instead of patent classification codes, one uses , ones own technology breakdown structure.

8. 08-07-2016RUCHICA KUMAR 8 2010 LATERAL CITATION ANALYSIS 23 41 6 1 2 2 21 13 6 2 3 0 20 40 60 Microsoft IBM NOKIA QUALCOMM AT&T eBay… Google Apple Samsung Facebook AT&T 20102011 H04W0092 H04W0076 H04W0064 H04W0028 H04W0024 H04W0012 H04W0004 H04R0001 H04N0021 H04N0019 H04M0007 H04M0003 H04M0001 H04L0069 269 92 5938 37 32 29 22 19 19 15 15 15 13 13 12 10 10 CPC count >= 10 G06F0017 G06Q0030 G06F0003 G06K0009 G06Q0010 H04W0004 G06F0009 H04L0067 G06F0021 8 8 8 7 76 66 66 6 5 55 5 5 5 5 5 5 CPC count - 5-10 G06F0001 H04L0065 G06T0007 H04W0064 H02J0003 H04N0019 G06F0019 H04L0051 H04L0061 H04N0005 G06Q0040 G06N0005 H03H0007 H01Q0001 G10L0015 0 1 2 3 4 5 G01S0005 G08G0001 A61B0005 B60L0011 H04L0047 G08B0021 G06F0013 G01C0015 H04L0029 H01Q0009 CPC Count - 2-4 They are restricted to years 2010 and 2011 to maintain credibility flow of technology

9. 08-07-2016RUCHICA KUMAR 9 2010 – FORWARD CITATION ANALYSIS – GENERATION 1 2 2 1 0 0 1 1 0 12 1 1 0 4 0 2 0 0 1 0 0 0 0 0 10 0 0 0 0 0 0 1 1 1 2 0 0 0 0 0 0 0 0 0 0 0 0 00 50 100 150 200 250 Adobe… Amazon… AppleInc. BlackBerry… DellProducts eBayInc.,San… FacebookInC FujitsuLimited GoogleInc. Hewlett-… International… Lookout… MicrosoftCorp. NIKE… Nokia… Nuance… Palantir… QUALCOMM… RESEARCHIN… Samsung… SONY… Uniloc… Xerox… YAHOO!INC,US H05K0007 H04W0076 H04W0064 H04W0052 H04W0048 H04W0024 H04W0016 H04W0012 0 40 Google Inc. Tableau… Vistaprint… Google Inc. Shuttle… Accenture… Digimarc… HUAWEI… Lookout… Samsung… Touchstream… Facebook InC Burns… ERIKSSON… Goswami… Ioffe… Megathread… Pegatron… Saniee… Vaughan… Facebook InC Cormack… HIGHSPOT… LinkedIn… Oracle… Sharp… Wolcott… AOL INC.,US MEDIASEEK… TYPEMOCK… 2 0 0 4 2 0 0 5 2 0 0 6 2 0 0 7 2 0 0 8 2 0 0 920102011201220132014 H05K0007 H04W0076 H04W0072 H04W0064 H04W0052 H04W0048 H04W0028 H04W0024 H04W0016 H04W0012 H04W0004 H04R0025 H04N0021 H04N0019 H04N0013 H04N0007 H04N0005 H04N0001 H04M0015 0 100 200 300 400 1 1 1 3 11 8 31 75 107 65 17 H05K0007 H04W0076 H04W0072 H04W0064 H04W0052 H04W0048 H04W0028 Technical field and assignee activity changes are observed indicating technology spillovers.

10. 08-07-2016RUCHICA KUMAR 10 2010 – FORWARD CITATION ANALYSIS – GENERATION 2 0 2 4 6 8 AT&T Yahoo! Inc.,Sunnyvale,CA,US Yahoo! Inc.,Sunnyvale,CA,US Fujitsu Limited Warner Bros. Entertainment… Brainspace… FutureWei Technologies… Motorola Mobility… salesforce.com inc.,San… Teradata US.… ATI TECHNOLOGIES… CFPH LLC,New York,NY,US ELDAWY Mohamed… Google Inc Hyperion Media LLC,East… LG Electronics Inc. NEC PERSONAL COMPUTERS… Peters Johan… RioSoft Holdings Inc.,San… SKINECTED,Venice,CA,US Tolson Michael,Corts… Williams Joshua,Menlo… Apigee Corporation,Palo… CLEANPORT BV,BM… Electronics and… GN ReSound A/S,Ballerup,DK iJET International… LOCKHEED MARTIN… NIKON CORPORATION,JP RESEARCH IN MOTION… Sweetlabs,San Diego,CA,US Uniloc Luxembourg S.A. ACR Development… Genesys… Open Text S.A.,Luxembourg,LU VALEO SYSTEMES DE… 2 0 0 6 2 0 0 7 2 0 0 820 0920102011201220132014 ( A p r . 6 H05K0007 H04W0064 H04W0052 H04W0048 H04W0024 H04W0012 H04W0008 H04W0004 H04R0025 H04R0001 H04Q0003 H04N0021 H04N0019 H04N0007 H04N0005 H04N0001 H04M0003 H04M0001 H04L0069 H04L0067 H04L0065 H04L0063 H04L0051 0 50 100 150 200 Microsoft Corporation International Business… NIKE Inc. Facebook Inc. Yahoo!… Interactive Memories… salesforce.com inc.,San… VERIZON PATENT AND… Nokia Corporation 158 88 61 41 25 23 23 17 17 17 13 12 9 9 10 8 10 15 Top Assignee Activity 271 74 56 50 37 34 30 26 22 21 18 15 14 12 10 10 10 0 50 100 150 200 250 300 G06F0017 G06F0003 G06Q0030 G06Q0010 G06F0021 H04L0067 G06F0009 G01C0021 G06F0008 G06K0009 H04W0004 H04L0063 G06Q0050 G06F0001 H04L0065 H04N0021 G06F0011 Top technical fields TECHNICAL FIELD AND ASSIGNEE ACTIVITY CHANGES ARE OBSERVED INDICATING TECHNOLOGY SPILL OVERS.

11. 08-07-2016RUCHICA KUMAR 11 COMPARISON OF 2010 APPLICATION YEAR TECHNICAL FIELDS FOR FORWARD CITATIONS 0 50 100 150 200 250 300 350 G06F0017 G06Q0030 G06F0021 G06F0009 G06F0008 H04W0004 G06Q0050 H04L0065 G06F0011 H04M0001 G06F0015 G06N0099 H04L0029 G10L0015 H04N0005 H04L0043 D14489 D14486 H04B0010 H04W0012 320 57 58 35 29 25 30 21 17 36 17 22 11 11 0 9 9 0 12 14 11 0 7 0 0 9 17 0 0 0 6 25 19 14 10 9 8 6 5 F2 F1

12. 08-07-2016RUCHICA KUMAR 12 COMPARISON OF 2010 APPLICATION YEAR ASSIGNEE FOR FORWARD CITATIONS 0 50 100 150 200 250 Microsoft Corporation International Business Machines NIKE Inc. Facebook Inc. Yahoo! Inc.,Sunnyvale,CA,US Interactive Memories Inc.,Palo Alto,CA,US salesforce.com inc.,San Francisco,CA,US VERIZON PATENT AND LICENSING INC., Nokia Corporation Quixey Inc.,Mountain View,CA,US Oracle International Corporation,Redwood… Nuance Communications… Zynga Inc.,San Francisco,CA,US AT&T Fujitsu Limited 123 206 55 14 22 2 19 12 0 10 0 15 4 12 0 4 14 15 0 6 4 7 5 2 0 10 0 0 7 12 158 88 61 41 25 23 23 17 0 17 0 12 9 9 10 8 10 15 7 7 7 6 6 6 6 5 6 5 7 7 F2 F1

13. Disclaimer: This report was not prepared as an account of work sponsored by any agency. Neither the author nor any agency thereof, nor any of their employees, nor any of their contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately owned rights. Reference herein to any specific commercial product, process, or service by trade name, trademark, manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favoring by the author or any agency thereof or its contractors or subcontractors. The views and opinions of author expressed herein do not necessarily state or reflect any factual or strategic inference. This report is for reference and illustration purpose only and should not be used for commercial purposes. About the Author Mrs. Ruchica Kumar - An Intellectual Property professional and a registered patent agent who been working in the highly specialized and focused field of Patent Management. As a registered patent agent she has drafted and prosecuted various patent applications. Her work is focused on technical and strategic facets of patent management involving patent analytics, acquisition and management. Her area of specialization is patinformatics wherein, she leverages technical aspects of patent drafting, patent valuation and patent citations to generate comprehensive patent intelligence data. Her sound technical skill set amalgamated with a strong patent knowledge base provides her good understanding of dynamics of cross industry innovation. Her competencies include: • Innovation Forecasting – Analyzing knowledge spill-overs and externalities for forecasting new innovation areas for an organization using patents as indicators • Patent Drafting in fields of Medical surgical devices and implants, cardiac rhythm management devices, urology, gynecology. • Patent Invalidation and Patentability assessment • Technology infusion and diffusion studies using patents as indicators • Licensing and Technology Transfer in fields of general engineering • Indian Patent filing and prosecution • Technology Mapping • Pre-litigation due diligence 08-07-2016RUCHICA KUMAR 13

14. 08-07-2016RUCHICA KUMAR 14 Contact Us • We welcome any queries from Venture Capitalists, Entrepreneurs, Organizational Directors, IP Managers, Inventors or IP Attorneys relating to issues of Intellectual Property. • We can be reached at: C-253, Defence Colony, New Delhi – 110024, INDIA Phone: +91-971-154-16163 Email: ruchicagoyal@gmail.com

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