Techniques

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Information about Techniques
Education

Published on March 5, 2014

Author: fbaker1346

Source: slideshare.net

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I prefer not to add any details at this time. The info contain herein is proprietary.

Techniques

Techniques

Study: Cartoon Characters Attract Kids to Junk Foods June 21, 2010 Cartoons on Food Boxes Create Nagging Children, August 2011

Food company videogames Clockwise from top left, Pebbles Play by Post Foods, Baby Bottle Pop by Topps, CandyMania by Topps and McWorld by McDonald's

Techniques: Color in Ads

Green= natural, clean, healthy

Teen Girls Say Pink Camel in Cigarette Ads Caught Their Eye (March 2010)

Images in the news media JULY 2008 IN THE FOUR-MISSILE VERSION OF THE IMAGE RELEASED WEDNESDAY BY SEPAH NEWS, THE MEDIA ARM OF IRAN’S REVOLUTIONARY GUARD, TWO MAJOR SECTIONS (ENCIRCLED IN RED) APPEAR TO CLOSELY REPLICATE OTHER SECTIONS (ENCIRCLED IN ORANGE). (ILLUSTRATION BY THE NEW YORK TIMES; PHOTO VIA AGENCE FRANCE-PRESSE)

Images in the News Media Beirut Lebanon July 2006 Photoshopped version delivered to Reuters clients Original photo

Ads Invade the Front Page/ Cover

Ads embedded in news feeds

Images In Magazines Jamie Lee Curtis Before After

Photoshop

Photoshopping Celebrities

Britney Spears' Body Airbrushed in New Music Video

Celebrity beauty ads vs real life http://www.torontosun.com/2012/07/11/celebrity-beauty-ads-vs-real-life

SA Advertiser Reimagines News Photos

Seventeen magazine vows not to alter images, to 'celebrate every kind of beauty' July 5, 2012

Australian Magazine Adds No Photoshop Symbol to Pages

Websites/blogs expose bad photoshops

http://www.policymic.com/articles/79859/one-woman-s-brilliant-response-to-beauty-standards-by-photoshop

Technique of Omission

Parody

Photoshopping In The News

Photoshopping In The News

PhotoShopping in News

PhotoShopping in News

PhotoShopping in News March 2007

Politics/ Stagecraft

Symbolism

"When the eye and the ear compete, the eye wins." No matter what might be said while those images are on the TV screen, the audience will not hear …. -- they will remember (only) the images. Al Tompkins, media consultant, Poynter Institute

The language of film includes.. Camera angles Expressions Color

Techniques

Techniques High angles make the subjects weak and vunerable .

Low angles make a subject powerful, heroic, or threatening

Representation Placement of Atticus/Scout higher up: where they look down on the farmer

Titanic’s Use of a Dissolve Dissolve= passage of time

Is Seeing Believing?

Prescription Drug Advertising

Prescription Drug Advertising

Fake news websites

Product placement in TV Virtual products inserted into real TV shows V

Product placement in TV American Idol (Coke) America’s Got Talent (Snapple) X Factor (Pepsi) The Voice (Starbucks)

Product placement in TV Inserting 2011 Movie Posters inside TV Situation Comedies

Product placement in Film

HOCKEY NASCAR

Can you tell: what’s not real?

Is the NBA next?

Product placement in Films

Product placement: videogames “

Product placement in news

Can you believe everything you read?

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