TECH1002 Lecture 1: Module Introduction

67 %
33 %
Information about TECH1002 Lecture 1: Module Introduction
Education

Published on October 8, 2009

Author: The_Joker

Source: slideshare.net

Description

Week 1 Lecture for TECH1002 module

Welcome to TECH1002 Studies in Media Technology Introduction: Studying Media Technology Module Team: Andrew Clay Mike Howkins week 1

 

Personalised Online Radio (POR) https://www.spotify.com/en/get-started

#tech1002 Comments, questions, suggestions for next week’s ‘track of the week’

Old Media, New Media

1939 General Electric Sales Brochure

from audience to user

media history

On 25 th March 1983 Michael Jackson performed his iconic version of ‘Billie Jean’ live on American television debuting the ‘moonwalk’.

On 4 th May 2007, the White Glove Tracking Project was launched online to ask internet users to help isolate Michael Jackson's white glove in all 10,060 frames of the ‘Billie Jean’ video.

frame number, x centre point, y centre point, height, width

Essay Technological change is dramatic, but not totally disconnected from what has come before. Discuss the continuities and transformations of media and communication developments with reference to social and technical aspects and specific examples.

Technological change is dramatic, but not totally disconnected from what has come before. Discuss the continuities and transformations of media and communication developments with reference to social and technical aspects and specific examples.

 

Introduction: studying media technology PART ONE Expectations What we are going to do How we are going to do it Why we are doing it PART TWO Studying Media Technology Mediation and Social Media

Expectations Attendance Reading Thinking creatively Academic writing – writing to learn and learning to write Take control of your learning and participate Module learning environment PART ONE

Attendance

Reading

Thinking creatively

Academic writing – writing to learn and learning to write

Take control of your learning and participate

Module learning environment

Module Learning Environment

Lecture Etiquette Make your mobile phone silent Excessive or disruptive chatter is not acceptable Take notes and listen attentively Be on time

Make your mobile phone silent

Excessive or disruptive chatter is not acceptable

Take notes and listen attentively

Be on time

What we are going to do Study of media technology: From ‘old media’ to ‘new media’ From analogue to digital technology With continuity and transformation

Study of media technology:

From ‘old media’ to ‘new media’

From analogue to digital technology

With continuity and transformation

Key words – technology and culture mediation convergence social media Thinking about media technology Making media technology Radio electronics Writing about media technology Report Essay Exam

Key words – technology and culture

mediation

convergence

social media

Thinking about media technology

Making media technology

Radio electronics

Writing about media technology

Report

Essay

Exam

Library Sessions weeks 18 and 19 Finding information and information control Bibliography Referencing system

Library Sessions weeks 18 and 19

Finding information and information control

Bibliography

Referencing system

Lecture Summary Theme Introduction to the module Key Words Media Technology Culture Mediation Social media Ideas Digital technology contributes to a significant shift from audiences to users/producers of media texts Technoid existence – technical life is an important object of social study Media plays a central part in the conduct and communication of everyday life (culture)

How we are going to do it Lectures – key themes, terms and approaches, knowledge Computer Labs/Practical Labs/ Library Sessions Directed study – one hour/week Independent learning – reading and research

Lectures – key themes, terms and approaches, knowledge

Computer Labs/Practical Labs/ Library Sessions

Directed study – one hour/week

Independent learning – reading and research

TECH1002 Directed Study ‘ Directed Study’ is a programme of one-hour tasks that should be carried out every teaching week a non-timetabled one hour per week that is part of the four teaching and learning programme hours allocated to first year modules - it is not optional 'homework', but an integral part of the module Week One ‘Our Media Experience Group Blog

‘ Directed Study’ is a programme of one-hour tasks that should be carried out every teaching week

a non-timetabled one hour per week that is part of the four teaching and learning programme hours allocated to first year modules - it is not optional 'homework', but an integral part of the module

Week One ‘Our Media Experience Group Blog

Blackboard : virtual learning environment

 

 

Technology as Experience McCarthy and Wright (2004) Four threads of experience of everyday life with technology Sensual Emotional Compositional Spatio-Temporal

McCarthy and Wright (2004)

Four threads of experience of everyday life with technology

Sensual

Emotional

Compositional

Spatio-Temporal

My Media Use Diary Tues 6 Oct 7-8am 12 mins / bathroom / radio R4 Today 8-9am 40 mins / car / radio R1 Chris Moyles Show 9-10am 60 mins / work office / internet, laptop, email, Twitter , Blackboard Routines, accompaniment, connection to the outside world, work tools, social networking

Tues 6 Oct

7-8am 12 mins / bathroom / radio R4 Today

8-9am 40 mins / car / radio R1 Chris Moyles Show

9-10am 60 mins / work office / internet, laptop, email, Twitter , Blackboard

Routines, accompaniment, connection to the outside world, work tools, social networking

Participation

Assessment

Group Work The lab report and essay assignments are produced in groups, but you will be evaluating your personal contribution and those of the other members of the group

The lab report and essay assignments are produced in groups, but you will be evaluating your personal contribution and those of the other members of the group

Module Strands New media and digital technology Mass media and broadcast technology Media and modernity, science and innovation Conclusion and revision

New media and digital technology

Mass media and broadcast technology

Media and modernity, science and innovation

Conclusion and revision

Why we are doing this module Foundation studies Transferable skills Academic writing Knowledge

Foundation studies

Transferable skills

Academic writing

Knowledge

Studying Media Technology media plural of medium (mediums?) media (singular) – the media, the mass media (all the possible channels of communication) a medium is a single channel of communication governed by technological constraints? PART TWO

media

plural of medium (mediums?)

media (singular) – the media, the mass media (all the possible channels of communication)

a medium is a single channel of communication governed by technological constraints?

Technology (Flew, 2002, p.37) technology a complex term tools, things processes, ways of doing things ideas and meanings, what we think about technology

technology

a complex term

tools, things

processes, ways of doing things

ideas and meanings, what we think about technology

Cultural technologies culture a complex term one definition is ‘whole way of life’ the conflicted way that we live, know, and act as groups of people media culture refers to the way that audio/visual activities contribute to the daily lives of most people

culture

a complex term

one definition is ‘whole way of life’

the conflicted way that we live, know, and act as groups of people

media culture refers to the way that audio/visual activities contribute to the daily lives of most people

more specifically, culture is a meaning-producing process: culture can be defined as the shared practices of a group, community or society, through which meaning is made out of the visual, aural, and textual world of representations (Sturken and Cartwright, 2001, p.3)

more specifically, culture is a meaning-producing process:

culture can be defined as

the shared practices of a group,

community or society, through which

meaning is made out of the visual,

aural, and textual world of

representations

(Sturken and Cartwright, 2001, p.3)

Traditional media production process INDUSTRY TEXT AUDIENCE PRODUCTION-REPRESENTATION-CONSUMPTION PROCESS

text industry audience

 

Cultural technologies Technoid existence –technical life technoculture

Cultural technologies

Technoid existence –technical life

Electronically mediated communication (telephones, mobile phones, the internet) don’t study media in isolation, but study the social and cultural context of which the media is a part (Moores, 2005) time-space relations, interactions and sociabilities, meanings, and experiences

The Concept of Mediation Mediation – the way that we experience the world ‘second-hand’ through media We live a world where so much of everyday life is mediated ‘ circulation of meaning’ (Silverstone, 1999, p.13) ‘ the way media structure our experience’ (Tolson, 1996, ix)

Mediation – the way that we experience the world ‘second-hand’ through media

We live a world where so much of everyday life is mediated

‘ circulation of meaning’ (Silverstone, 1999, p.13)

‘ the way media structure our experience’ (Tolson, 1996, ix)

Mediation why is the concept of mediation important? it makes you think about media technology as a process of production and consumption Media have different technological characteristics allowing life to be conducted in different ways

why is the concept of mediation important?

it makes you think about media technology as a process of production and consumption

Media have different technological characteristics allowing life to be conducted in different ways

Social Media ‘ What's changed is that where once tools for media creation and publishing were controlled by an elite, digital technology is increasingly putting them into our hands. We can consume, interact with, create and share media more freely than ever - and this changes the power relationship between us and the mainstream media. We are entering the age of social media’. Anthony Lilley The Royal Television Society Huw Wheldon Memorial Lecture 2007

‘ What's changed is that where once tools for media creation and publishing were controlled by an elite, digital technology is increasingly putting them into our hands. We can consume, interact with, create and share media more freely than ever - and this changes the power relationship between us and the mainstream media. We are entering the age of social media’.

Anthony Lilley

The Royal Television Society Huw Wheldon Memorial Lecture 2007

(Mayfield, 2007, p.5)

(Mayfield, 2007, p.5)

Open source crowdsourcing: connected, communal, open

 

 

Lecture Summary Theme Introduction to the module Key Words Media Technology Culture Mediation Social media Ideas Digital technology contributes to a significant shift from audiences to users/producers of media texts Technoid existence – technical life is an important object of social study Media plays a central part in the conduct and communication of everyday life (culture)

Your contribution Don’t just be a receiver of module information, participate Take control of your learning Put yourself at the centre of the module Be a user of a learning community not just an audience for knowledge transfer

Don’t just be a receiver of module information, participate

Take control of your learning

Put yourself at the centre of the module

Be a user of a learning community not just an audience for knowledge transfer

Bibliography Flew, T. (2002) New Media: An Introduction , South Melbourne, Oxford University Press. Lax, S. (2009) Media and Communication Technologies: A Critical Introduction, Basingstoke, Palgrave Macmillan. Lilley, A. (2007) ‘The Me in Media: Participation, Interactivity and the Rise of the People formerly known as the audience’, The Royal Television Society Huw Wheldon Memorial Lecture 2007. McCarthy, J. and Wright, P. (2004) Technology as Experience , Cambridge MA, MIT Press. Mayfield, A. (2007) What is social media? [WWW] Available from: http://www.icrossing.co.uk/fileadmin/uploads/eBooks/ What_is_social_media_Nov_2007.pdf (24/09/08). Moores, S. (2005) Media/Theory: Thinking About Media and Communications , London and New York, Routledge. Silverstone, R. (1999) Why Study the Media? , London, Thousand Oaks, New Delhi, Sage. Sturken, M. and Cartwright, L. (2001) Practices of Looking: An Introduction to Visual Culture , Oxford, Oxford University Press. Tolson, A. (1996) Mediations , London, Arnold.

Add a comment

Related presentations

Related pages

TECH1002 Social Media & Technology - Our Commons Wiki

TECH1002 Social Media & Technology is a module run in the ... The module provides an introduction to the critical study of ... TECH1002 Module ...
Read more

Lecture 1 - Module 1: Course Introduction

In this lesson. Module 1: Course Introduction; Module 2: Particle Kinematics; Rectilinear Motion; Module 3: Rectilinear Motion Example; Module 4 ...
Read more

Lecture 2: Introduction to Module 1 - YouTube

Welcome to Module one. Introduction to Module 1 ... Lecture 2: Introduction to Module 1 ... 1 9 Module 2 1 Lecture + Introduction To ...
Read more

Lecture 4 - Module Introduction - Coursera - Free Online ...

Plagiarism Part 1; Loaded: 0%. Progress: 0%. ... Module Introduction; What is Plagiarism? ... Lecture transcript.
Read more

1 4 Module 1 2 Lecture + Introduction To Systems Engineering

Lecture 1: Free Short Course ... 1 8 Module 2 Introduction + Introduction To Systems ... 1 6 Module 1 4 Lecture + Introduction To Systems ...
Read more

PSYC 100 Lecture 1: Module1 | OneClass

Module 1 Success in Intro to Psyc Psychology: ... Introduction to Psychology ; ... BSCI223 Lecture 1: Pak1.3.docx.
Read more

Module 1 : Introduction - NPTEL

Module 1 : Introduction Lecture 1 : ... light is Total Internally reflected in medium 1. There is no refracted ray in that case. Basic Fiber Structure
Read more

Introduction to Database Systems Module 1, Lecture 1 - PDF ...

Introduction to Database Systems Module 1, ... Lecture 1: Introduction The Secrets of Life ... Lecture 1. Module Introduction and Examples1.
Read more

Lecture 1 READING

Lecture 1 Introduction to Investment Analysis II / Advanced Investment ... 1.13, assuming investors have ... growth periods covered in the lecture.
Read more