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Tech Talk with Quantcast: RTB: The Connected Opportunity

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Information about Tech Talk with Quantcast: RTB: The Connected Opportunity
Marketing

Published on February 24, 2014

Author: digiday

Source: slideshare.net

Description

In this session, Peter O'Sullivan, Sr. Director Sales for Quantcast will deliver an overview of key ingredients for running highly-effective, smart marketing campaigns utilizing big data, real-time modeling, and RTB buying.
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