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Tech Talk with GumGum: Viewability in Focus

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Information about Tech Talk with GumGum: Viewability in Focus
Marketing

Published on February 24, 2014

Author: digiday

Source: slideshare.net

Description

As brands demand to pay only for viewable impressions, agency professionals need to be prepared with the latest industry information and measurement solutions. This rapid-fire session will include an update on 3MS viewability initiatives and metrics from recent brand campaigns run across the GumGum platform.
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