09' Action Plan

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Information about 09' Action Plan
Business & Mgmt

Published on January 23, 2009




City of Corona - 2009 Economic Development Action Plan. Presented by Darrell Talbert, Director - Corona Redevelopment Agency

2009 Economic Development Action Plan

Mission: Mission Statement: The purpose of the Economic Development Department is to enhance the quality of life for the citizens of Corona and promote responsible economic development activities that result in job creation, retention and growth of our existing business community and enhancement of our current tax base through attraction of key business sectors. At all times these efforts will remain focused on insuring the long-term sustainability of the of City of Corona. Economic Development Objectives: Business Attraction Business Retention Technology Implementation Retail Sales Enhancement

Business Attraction

Business Retention

Technology Implementation

Retail Sales Enhancement

Background: Team Corona was originally created in the 90’s and had as its sole and exclusive mission to expedite the processes of doing business in the City of Corona. Since that time, Team Corona has become the umbrella for all efforts of the Economic Development Department and more recently, the Internet portal that opens the door to this highly coveted - and often times copied - way of doing business. To that end, the Economic Development Department team utilizes this way of doing business to differentiate Corona from other Inland Empire cities as well as our competitor around the globe. It’s no wonder that Team Corona award-winning business attraction and retention programs have kept Corona well ahead of other Cities in Riverside County.

Business Attraction: Targeted Industry Outreach Direct mail to Targeted Industry Sectors City/Site Tours for relocation prospects Advertising and Promotion Media promotion through focused Press Releases Advertising tied to key Industry Events New Media Implementation Newsletter contact with Key Corona Messaging Web 2.0 presence in key venues Sample Target Industries: Green Technology Engineering & Construction Related Pharmaceuticals Manufacturing – Tech. Related Aerospace & Defense Automotive – Aftermarket & Mfg. General Technology

Business Retention: In-Person site visits of at least 200 existing businesses Complete filed interviews to identify ‘at risk’ businesses Build data base of business data to allow better communication Identify company decision maker to better faciltate assistance Implement Technology and Software Solutions facilitate better communication Track changes using data collected in field interviews Analyze business data to identify expansion candidates Utilize collected data to better implement future retention efforts Partner with other Agencies to bring services and solutions to local business Work with SBA to identify Federal assistance for local business Work with Corona Chamber Commerce to advocate for local business Continued engagement of State Lobbyists for Corona advocacy Continued engagement of Federal Lobbyists for Corona advocacy

Technology Implementation: National Launch of Business Portal Enhancement of partnership with Enhancement of local GIS functionality Press Room enhancement to include more testimonials Additional Press Releases that drive site traffic Additional stock photos of Corona 24/7 Response to business need for information Implementation of Web 2.0 technologies Targeted Industry Launch of Streamlined permitting process with single point of contact Provide on-line location scout narratives (20 sites) On-line review of more than 1,200 location shots Partner with Inland Empire Film Commission Partner with State of California Film Commission Work Force TV on Exclusive partnership with EDD and Experience Unlimited for live video resume portal Partner with Riverside Workforce Development Partner with State of California on model program Partner with Riverside County EDA

Retail Sales Enhancement: Implement a multi-channel, year-round Shop Corona campaign Partner with Corona Chamber of Commerce Co-Develop web portal with Corona Chamber Partner with local business and shopping centers Develop a robust Community Education Program Inserts in Corona DWP Mailings Ads in Corona Connection Magazine Ads in Corona Chamber Magazine Seasonal Banner Program Billboards Special “Shop For A Cause” events Enhancement of City Commercial Kiosk Sign Program for Shopping Centers

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