Published on March 19, 2014
Powerful TechnologyPowerful Technology ●● Proven SystemsProven Systems ●● Successful ResultsSuccessful Results
9 0 4 . 3 3 4 . 7 4 2 5 * T e a m K n a p p . c o m
Sellers agenda I am looking forward to the opportunity to meet you and learn more about your goals. It is my job to educate you about the market and help you to establish a competitive position that will create a favorable response from today’s buyers. Please know that my mission is to get you where you want to go on time! This booklet is for your review. I will pick it up when we meet. It has some disclosure forms that you can review and fill out along with information about me and our service. This prelisting presentation is designed to help you better understand me, Team Knapp, my company and the process of marketing and selling your home. Reviewing this information, in advance, will help you to know what questions to ask and what needs to be clarified when I arrive. Our appointment should be about 1 hour, during which time we should accomplish the following: Tour your home to discover the most marketable features Review your needs, goals and any concerns you may have Discuss current market conditions and how they may affect you Answer any questions you have about hiring me to represent you in the sale of your home If this time frame does not work for you, or if you have other thoughts on the agenda, please let me know so that I may customize this appointment to meet your needs...
Born and raised in the Midwest (Danville, Illinois) I learned hard work at a young age. Being the oldest of 6 children learning to be responsible was not an option. At the same time growing up in a small town my memories are grand. Great friends and great times. When I moved to Upstate NY I met my husband of 21 years working for Delco. We both worked there until it was time for Tom to retire and here we are, sunny Florida! With the help of a team I have built a remarkable referral base and created innovative outreach programs in the community that encourage a symbiotic relationship between the real estate community and the neighborhoods they serve. These efforts have helped land the team in the top ten REALTORS in Jacksonville year after year. From the very first year I was blessed to be a top producer . What did I learn? That old fashioned hard work, networking with fellow professionals and most importantly - remembering that if my customers had a remarkable experience they would refer me to friends and family is what makes a real estate professional successful. Welcome to the wonderful world of real estate! This is a very exciting time and we want you to feel comfortable and knowledgeable throughout the entire process. I will listen to your needs, keep you informed, help you through the negotiation process, and ensure you achieve the most marketable price for your home. I welcome you to communicate your feelings to me. After closing I will still be there to assist you if needed. Thank you for choosing Team Knapp to help you with one of your most valuable assets! We hope you will be so pleased with the experience that you will want to refer us to your friends and family! Kim Knapp CEO/Realtor Kim@TeamKnapp.com 904.334.7425 About Kim...
Tom Knapp Sales Associate/Property Management Loves working with his hands. Kim Knapp CEO/Realtor/Founder of Real Dynamic Agents & Real Giving Program Loves mentoring & training. Cari Knapp Buyers Specialist Loves being creative. Laci Allen Lead Listing Specialist Loves learning new things! Sara Galloway Personal Assistant/Office Manager Loves her Navy husband! Regina Kloosterman Marketing Coordination Specializes in organization. Loves to read. John Nicholls Sales Associate/Property Management Loves real estate. Showing Desk Coordinators The Coldwell Banker Vanguard staff is available 7 days a week to schedule showings on your home. Judy Rountree Contract to Close Specializes in Helping People. Loves her family & volunteering. Katrina Proulx Licensed Listing Coordinator/ Sales Associate Loves her dogs! Meet the Team!
• We will hold your interest paramount at all times and pledge honesty and truthfulness in all dealings. • The service you receive from me will be caring, compassionate and timely. We will listen to your needs and concerns and will treat them as if they were my own. • We will provide advice and counsel regarding your sale, including information and input about price and suggestions to enhance salability. • We will be positive and enthusiastic about your property and promote it vigorously throughout our personal networking sources as well as within all other marketing avenues. • We will keep you informed on a weekly basis and will provide you with updates of current market activities that affect your property, reports on other agent showings, and the status of our marketing efforts. • We will answer your phone calls the same day, assist in finding answers to your questions, and find solutions for you. • We will advise you and then negotiate on your behalf with potential buyers to secure the best price. • We will follow through from now until closing---and beyond; we will be with you every step of the way in this process. If there is an issue with any aspect of the transaction before or after the closing, we will do all in our power to assist you in finding a solution. • You have our promise that your real estate experience with Team Knapp will be as seamless as possible. We will follow up and do all we say we will do, that is why we put it in writing! As you know, many Real Estate agents are unwilling to offer this level of service. We choose to perform this way because we truly believe that when someone receives this type of personal service they feel compelled to refer the people they care about to such a professional. I am that professional, and I want to be your REALTOR---for life. We believe our success depends on your success. When you win, we win. Our Commitment to You
Less than 3% of all Real Estate Agents worldwide are CRS designated Kim Knapp, REALTOR®, CRS 904.334.7425 Kim@TeamKnapp.com The Certified Residential Specialist Designation, or CRS is the proven path to success in residential real estate. REALTORS® who have earned this credential did so by completing extensive training and by demonstrating significant experience in managing real estate transactions. Less than 3 percent of the more than 1 million REALTORS® working today can call themselves a CRS Designee. This group represents the elite performers in residential
Choose a Name You Know. A Brand You can Trust.
Kim Knapp was named one of the top 1000 National Agents, by the Wall Street Journal and REAL Trends ~ Best Real Estate Agents in America in the 2013 national ranking report produced by Real Trend and has been nominated for the 2014 report. Choose one of the Top Agents in the Country. "I am very honored to be on this list. It really represents the attention we place on customer service. You cannot achieve the consistent level of sales we have over the years without a customer
CBV Market Penetration CLAY COUNTY 1/1/2013 thru 12/31/2013
MLS Sales Information by Office FLEMING ISLAND
On-Line Marketing 1 Opportunity to Make a 1st Impression *88% of buyers begin their home search On-line. *91% of those buyers use a Realtor® to complete their home purchase as do *70% of non-internet users. *According to a study published in November 2011 by the National Association of Realtors® Profile of Home Buyers and Sellers
Your Homes First Showing is Online We
50% of all Real Estate Searches are done on a Mobile Device We’ve got that Covered! The Leaders in Mobile Coverage
Internet Distribution We will have your property
placed on over 500 Websites Internet Distribution
Internet Marketing Internet exposure is KEY these days to selling your home. We will expose your home all over the world. We are everywhere you want to be when you are
Their Internet Marketing How Basic Listings Hurt Sellers
Premier Placement on Realtor.com OUR SELLERS STAND OUT
Premier Placement on Trulia Trulia.com has more than 23 million visitors to their site every month. Of those 42% are prequalified for a mortgage—that means buyers!
Premier Placement on Zillow Approximately 9 million people zoom to ZILLOW each month! 7 Million people visit Yahoo Real Estate, which is now fed by Zillow! Marketing for your home on these sites includes: Multiple photos Creative home description Pricing information Open House details As a Premier Agent, RDA’s Featured Listings are moved to the top of search results. On average, Featured Listings generate 3x more traffic from Buyers!
Over 30 million visits in 2013 Internet Marketing The Power of Our BrandThe Power of Our BrandThe Power of Our Brand
Internet Marketing Coldwell Banker On Location is the dedicatedColdwell Banker On Location is the dedicated video real estate channel onvideo real estate channel on YouTubeYouTube.. Video topics include andVideo topics include andVideo topics include and can be found atcan be found atcan be found at youtube.com/teamknapp.youtube.com/teamknapp.youtube.com/teamknapp. Agent videos, OfficeAgent videos, OfficeAgent videos, Office videos, Property videos,videos, Property videos,videos, Property videos, Community videos, &Community videos, &Community videos, & Property Preview videos.Property Preview videos.Property Preview videos.
Referral Network $105 million in relocation sales in 2012! Coldwell Banker Vanguard Realty is affiliated with the market leader in Relocation Services, Cartus®. That means we have the ability to bring buyers from all over the globe right to your door. Connecting YouConnecting You To The World Of BuyersTo The World Of Buyers Nearly $144 million in relocation sales in 2013!
Virtual Tours Buyers love pictures and Relocating buyers, really love pictures! Since the first ’showing’ is on-line, we provide plenty for them to see! Team Knapp will help you stay ahead of your competition. We put your property in front of more online buyers. Your High Quality Tour is Distributed to all Premier sites.
Print Marketing ~ Exclusive to Team Knapp We sell the Features &We sell the Features &We sell the Features & Benefits of your Home &Benefits of your Home &Benefits of your Home & Community.Community.Community. Have Information,Have Information,Have Information, Will Travel!Will Travel!Will Travel!
“Fletter” Marketing ~ Exclusive to Team Knapp Part 3 Part 2 Part 1 Target Marketing
Showing Feedback You need to know what potential buyers are saying about your home. I will provide you with showing feedback regularly.
Let’s Get Started! So You Can ~ Start Packing!
Five Critical Elements of a Sale This is the number one factor in the sale of your home. Our sales and marketing program provides exposure to a large segment of potential buyers. The actual market value is then determined by what a buyer is willing to pay. The second most important factor in the buyer’s mind is location. The proximity to area amenities and schools is typically a concern. In addi- tion, street traffic, proximity to expressways and public transportation are considerations. Buyers look at the structural and mechanical integrity as well as the upkeep and cosmetic appeal of a property. Neutral décor, including floor and wall covering, appliances and fixtures, offer the broadest appeal to potential buyers. Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home. Each of these factors is beyond our control, so we must respond to these conditions with the appropriate marketing and price considerations. The terms of a sale can make or break the contract. House sale contin- gencies, closing dates, and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.
Pricing Your Home FACTORS THAT DON’T AFFECT THE VALUE OF YOUR PROPERTY
More on Pricing It Right There is a lot to consider when pricing your home...There is a lot to consider when pricing your home...There is a lot to consider when pricing your home... I Will Help You Position Your Home Effectively Price is a RANGE Don’t believe anyone who has the RIGHT PRICE The objective is to get to the top of the RANGE
The Price is… Not Up to You Positioning Your Home Successfully Requires a Proven Strategy.
Your Monies Worth... How many days per week should your real estate agent take calls & answer emails? 4, 5, 7 days? How many hours per day should your real estate agent take calls & answer emails about your listing? 6, 8, 12 hours? If your answers are 7 & 12, then you are right! That’s what it takes to successfully market and sell homes. Ever wondered about a Realtor’s commission? Where it goes? Who’s really getting that commission percentage? Are you getting your monies worth? Choose a reputable Realtor with the experience and history to back it up. Choose a Name you know, a Name you can Trust. Or, think about it like this…
1. Remove clutter and clear off counters. Throw out stacks of newspapers and magazines and stow away most of your small decorative items. Put excess furniture in storage, and remove out-of-season clothing items that are cramping closet space. Don’t forget to clean out the garage, too. Remove anything with eyes, i.e., pictures, magnets, nic-nacs, etc. - it’s hard for a buyer to picture themselves when they see other faces everywhere. 2. Wash your windows and screens. This will help get more light into the interior of the home. 3. Keep everything extra clean. A clean house will make a strong first impression and send a message to buyers that the home has been well-cared for. Wash fingerprints from light switch plates, mop and wax floors, and clean the stove and refrigerator. Polish your doorknobs and address numbers. It’s worth hiring a cleaning service if you can afford it. 4. Get rid of smells. Clean carpeting and drapes to eliminate cooking odors, smoke, and pet smells. Open the windows to air out the house. Potpourri or scented candles will help. 5. Brighten your rooms. Put higher wattage bulbs in light fixtures to brighten up rooms. Replace any burned-out bulbs in closets. Clean the walls, or better yet, brush on a fresh coat of neutral color paint. 6. Don’t disregard minor repairs. Small problems such as sticky doors, torn screens, cracked caulking, or a dripping faucet may seem trivial, but they’ll give buyers the impression that the house isn’t well-maintained. 7. Tidy your yard. Cut the grass, rake the leaves, add new mulch, trim the bushes, edge the walkways, and clean the gutters. For added curb appeal, place a pot of bright flowers near the entryway. 8. Patch holes. Repair any holes in your driveway and reapply sealant, if applicable. 9. Add a touch of color in the living room. A colored afghan or throw on the couch will jazz up a dull room. Buy new accent pillows for the sofa. 10. Buy a flowering plant and put it near a window you pass by frequently. 11. Make centerpieces for your tables. Use brightly colored fruit or flowers. 12. Set the scene. Set the table with fancy dishes and candles, and create other vignettes throughout the home to help buyers picture living there. For example, in the family room you might display a chess game in progress. 13. Replace heavy curtains with sheer ones that let in more light. Show off the view if you have one. 14. Accentuate the fireplace. Lay fresh logs in the fireplace or put a basket of flowers there if it’s not in use. 15. Make the bathrooms feel luxurious. Put away those old towels and toothbrushes. When buyers enter your bathroom, they should feel pampered. Add a new shower curtain, new towels, and fancy guest soaps. Make sure your personal toiletry items are out of sight. 16. Send your pets to a neighbor or take them outside. If that’s not possible, crate them or confine them to one room and let the real estate practitioner know where they’ll be to eliminate surprises. 17. Lock up valuables, jewelry, and money. While a real estate salesperson will be on site during the showing or open house, it’s impossible to watch everyone all the time. 18. Leave the home. It’s usually best if the sellers are not at home. It’s awkward for prospective buyers to look in your closets and express their opinions of your home with you there. 19. Leave the lights on! Simple Tips for Better Home Showings
First Impressions Are Lasting! When Potential buyers approach in their cars, they make their first decision; whether or not to STOP and look inside. Therefore, a neat, attractive yard entices a buyer to view your house. Please carefully evaluate every aspect of the property’s exterior and the interior as well. A Few Suggestions for the Exterior: Keep your yard mowed, raked, fertilized, and watered. Remove all toys, bicycles, tools, unsighly patio furniture, trash items, debris, etc., from your yard. Trees and shrubs should be pruned and trimmed. Lawns and gardens should be weeded regularly. All hoses and garden equipment should be out of sight. Outdoor furniture should be kept clean and/or repainted if needed. Stack firewood out of sight. Walkways and driveways should be clear of debris. Make sure that walkways, driveways, and curbsides are trimmed with edge trimmers. Paint your mailbox if needed. Ensure that your street number is legible. Ensure that the doorbell is in good working order. Make sure that all entrance doors - front, storm and screen - are in excellent condition. If not, replace them if possible. Again, this is the firt impression the buyer will have of the property. Lighting and clean- liness are especially important. A Few Other Suggestions for the Interior: Completely “declutter” the house. Pick up unnessary items from counters, floors, and stairs. Remove all smoke, pet, and hobby odors from the property. Clean all ight bulbs, light fixtures, and chandeliers sos that the property is brighter. Vacuum and shampoo all carpets. If the carpet does not clean up well, you may want to consider replac- ing it. Use a neutral color, or remove the carpt if hardwood floors underneath are in good condition. Remove any posters and adhesives from walls and doors. Putty and paint any holes that result from nails or other mishaps. Clean or paint the baseboards in every room. Remove all cobwebs. Repair or replace broken tiles on walls or floors in showers. Put Your Property’s Best Face Forward! CLEAN ⟡ CLEAN ⟡ CLEAN
The Road to Getting Your Home on the Market Step 1: Home Staging First Impressions are everything and you only get one chance to make a good one! Have you no- ticed that brand new homes seem to sell no matter the market? That's because builders create beautiful model homes with strong visual and emotional appeal. Buyers are drawn to these fresh, well-decorated and well-maintained homes. The goal is to present your home at its very best in order to sell quickly and for the highest price. (See the Guide to Home Staging for more information) Step 2: Schedule Photography -line so photographs mean every- thing! The National Association of Realtors stated in a 2010 study that 84% of homebuyers said that photos and detailed property descriptions are the most important feature when searching for homes on -line. Everyday buyers make decisions about which homes to see and - which to skip – If you can’t get them in the house then you can’t sell the house… In this case, pictures are worth a lot more than a thou- sand words – (think dollars!) Step 4: Research Covenants & Restrictions Step 5: Coordinate Showing Instructions Step 6: Test Key on Door and Place Lockbox Step 7: Place Sign in Yard Step 8: Enter Listing into Multiple Listings System (MLS) a. -tag for address mapping b. c. Create description that sells d. e. f. Upload documents – HOA Disclosure, Survey, Floorplan, Sellers Disclosure, Covenants & Re- strictions, Special Features Sheet (if needed) Step 9: Edit and Upload Professional Photos Step 10: Syndicate Listing to Over 500 Websites
What is a Short Sale? A short sale in real estate is not always a pleasant transaction. There are many ways to lose a home but signing away ownership in a manner that destroys credit, embarrass- es the family and strips an owner of dignity is one of the hardest. For owners who can no longer afford to keep mortgage payments current, there are alternatives to bankruptcy or foreclosure proceedings. One of those options is called a "short sale." When lenders agree to do a short sale in real estate, it means the lender is accepting less than the total amount due. Not all lenders will accept short sales or discounted payoffs, especially if it would make more financial sense to foreclose; moreover, not all sellers nor all properties qualify for short sales. If you are considering buying a short sale, there could be drawbacks. For your protection, I suggest that all borrowers: Obtain legal advice from a competent real estate lawyer Call an accountant to discuss short sale tax ramifications As a real estate agent, I am not licensed as a lawyer nor a CPA and cannot advise on those consequences. Except for certain conditions pursuant to the Mortgage Forgiveness Debt Relief Act of 2007, be aware the I.R.S. could consider debt forgiveness as income, and there is no guarantee that a lender who accepts a short sale will not legally pursue a bor- rower for the difference between the amount owed and the amount paid. In some states, this amount is known as a deficiency. A lawyer can determine whether your loan qualifies for a deficiency judgment or claim. Although all lenders have varying requirements and may demand that a borrower submit a wide array of doc- umentation, the following steps will give you a pretty good idea of what to expect. Call the Lender You may need to make a half dozen phone calls before you find the person responsible for handling short sales. You do not want to talk to the "real estate short sale" or "work out" department, you want the super- visor's name, the name of the individual capable of making a decision. Submit Letter of Authorization Lenders typically do not want to disclose any of your personal information without written authorization to do so. If you are working with a real estate agent, closing agent, title company or lawyer, you will re- ceive better cooperation if you write a letter to the lender giving the lender permission to talk with those specific interested parties about your loan. The letter should include the following: Property Address
Loan Reference Number Your Name The Date Your Agent's Name & Contact Information Preliminary Net Sheet This is an estimated closing statement that shows the sales price you expect to receive and all the costs of sale, unpaid loan balances, outstanding payments due and late fees, including real estate commissions, if any. Your closing agent or lawyer should be able to prepare this for you, if you do not know how to calculate any of these fees. If the bottom line shows cash to the seller, you will probably not need a short sale. Hardship Letter The sadder, the better. This statement of facts describes how you got into this financial bind and makes a plea to the lender to accept less than full payment. Lenders are not inhumane and can understand if you lost your job, were hospitalized or a truck ran over your entire family, but lenders are not particularly empathetic to situations involving dishonesty or criminal behavior. Proof of Income and Assets It is best to be truthful and honest about your financial situation and disclose assets. Lenders will want to know if you have savings accounts, money market accounts, stocks or bonds, negotiable instruments, cash or other real estate or anything of tangible value. Lenders are not in the charity business and often require assurance that the debtor cannot pay back any of the debt that it is forgiving. Copies of Bank Statements If your bank statements reflect unaccountable deposits, large cash withdrawals or an unusual number of checks, it's probably a good idea to explain each of those line items to the lender. In addition, the lender might want you to account for each and every deposit so it can determine whether deposits will continue. Comparative Market Analysis Sometimes markets decline and property values fall. If this is part of the reason that you cannot sell your home for enough to pay off the lender, this fact should be substantiated for the lender through a comparative market analysis (CMA). Your real estate agent can prepare a CMA for you, which will show prices of similar homes: Active on the market Pending sales Solds from the past six months. Purchase Agreement & Listing Agreement When you reach an agreement to sell with a prospective purchaser, the lender will want a copy of the offer, along with a copy of your listing agreement. Be prepared for the lender to renegotiate commissions and to refuse to pay for certain items such as home protection plans or termite inspections. Now, if everything goes well, the lender will approve your short sale. As part of the negotiation, you might ask that the lender not report adverse credit to the credit reporting agencies, but realize that the lender is under no obligation to accommodate this request. Credit report status is not always negotiable.
Foreclosure and Short Sale Process
Our Service Speaks For Itself
And Then Some...
Creating Customers For Life Our business at Team Knapp is built on creating one satisfied customer at a time & being your realtor for Life! Our goal is that after the transaction you will be so pleased with our service you will feel confident referring us to family and friends.
realgivingproject.org OUR MISSION:OUR MISSION:OUR MISSION: To make the world a better place by changing addresses through home ownership. At Real Giving Project, we inspire our customers to engage in the non-profit community and encourage long term involvement. We help our customers realize in achieving their dream, they can help those facing adversity achieve their own. WHY WE DO IT:WHY WE DO IT:WHY WE DO IT: Supporting the community is important to us. giving back is our way of saying thank you to our customers for choosing us and thank you to the non-profits for their assistance within this great community we call home. Real Giving Project matches property buyers and sellers with qualified Realtors who donate 10% of the representing agents commission* to a qualified non-profit organization of the customers choice. Combining real estate transactions with social responsibility, is an easy way to support your favorite cause without any out of pocket expense. Why Do We Donate?Why Do We Donate?Why Do We Donate? Schools and Charities are losing funding and cutting programs due to the economy. They need our support now more than ever. At Team Knapp it is our mission to make a difference one family, one home at a time. Who Benefits?Who Benefits?Who Benefits? We donate to the local school or charity of your choice.* Naturally, this support benefits students, teachers, families, pets and everyone in the community. *Terms & conditions apply. Not to be combined with any other discounts, 3rd Party fees, or concessions. Refer to list of local charities. See website for details and further information. Facebook.com/RealGivingProject
3168 Hwy. 17 S., Suite A Fleming Island, FL 32003 904.334.7425 TeamKnapp.com Facebook.com/RealGivingProject
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