Published on March 9, 2014
#TDISXSW We built the beehive, now where are the flowers?
#TDISXSW #TDISXSW RECAP
#TDISXSW Building Relationships Through Real-Time Relevance
#TDISXSW SXSW // This panel discussed how brands are using the latest digital tools to create moments of real-time relevance for the brand. Jon-Paul Jacques, Blue Hive Lizz Linabury, Team Detroit Stuart O’Neil, Team Detroit Mark Evans, Blue Hive Scott Mills, Team Detroit
#TDISXSW “An unfortunate aspect of ‘always-on’ is the chase for a viral moment rather than focusing on relevant conversations.” –Stuart O’Neil
#TDISXSW “When we hear ‘real-time’ relevance, we should be honing in on the word ‘relevant’.” –Lizz Linabury
#TDISXSW Marketing as a Service
#TDISXSW SXSW // This panel discussed the idea of marketing as a service by reimagining what brands do to help the customer by providing utility in real time. David Murphy, Team Detroit Doug Stovall, Hipcricket Helen Ectors Team Detroit Jim McArthur, Digitaria Tony Vecchiato, Team Detroit
#TDISXSW “Re-imagine everything you do to help the customer by providing utility in real-time.” –David Murphy
#TDISXSW “There are so many tools available at our disposal. Brands need to focus on what’s going to drive narrative.” –Jim McArthur
#TDISXSW Power of Design Principles in a Connected World
#TDISXSW SXSW // This panel looked at the power of design principles and leveraging design thinking to build brand relationships and messaging effectiveness. Michele Silvestri, Team Detroit Christine Jones, Team Detroit
#TDISXSW “Brand is a sum of everything…the additive effect of every positive connection it makes with a consumer.” – Michele Silvestri
#TDISXSW “Design is not just about fighting the ugly.” –Christine Jones
#TDISXSW The Internet of Cars
#TDISXSW SXSW // This panel discussed the direction of the digital automotive industry along with the rise of the connected car through integrated apps, vehicle data and the data cloud. Dave Knox, Rock Fish Heidi Browning, Pandora Media Inc Scott Lange, Team Detroit Sefi Grossman, Team Detroit
#TDISXSW “Your car is your biggest wearable…it’s an exoskeleton that gives you super-human powers.” –Scott Lange
#TDISXSW “Data from cars meshed with 3rd party data creates the opportunity to give back to the greater good.” –Sefi Grossman
#TDISXSW Evolution of Storytelling: Brands as Broadcasters
#TDISXSW SXSW // This panel highlighted the parallels between the evolution of television and the Internet, and explore the possibilities the digital world will provide to Brands as they try to become the networks of the future. Toby Barlow, Team Detroit
#TDISXSW “We are a species that’s pathological in our storytelling.” –Toby Barlow
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