Published on July 16, 2009
Teaching the Global Economy John Larmer Buck Institute for Education
BIE: Who We Are BIE is dedicated to improving 21st Century teaching and learning by creating and disseminating knowledge, products, and practices for effective Project Based Learning Non-profit located near San Francisco Workshops and partners in over 30 states and 6 countries www.bie.org www.pbl-online.org PBL Handbook and PBL Toolkit series, and project based curriculum units for high school Economics and U.S. Government
Today’s Agenda • “The Greater Good” – sample project- based unit on trade, comparative advantage (from Buck Institute for Education - free to download @ www.bie.org) • A Global Business course: activities, projects, and resources (from National Academy Foundation; must be a member for full access)
http://inventorspot.com/articles/got_milkinventive_marketing_5569 Copy and print out or project the print ads on the website for your students. Ask them to look at the American “got milk?” ad and list the features and qualities of milk being highlighted in the advertisement. Who would this ad appeal to and why? Have students partner up and share their ideas. Now ask students to consider the milk ads from the other countries. Direct pairs choose one of the ads that they have a strong reaction to and discuss: • What features and qualities of milk are highlighted in the ad? • Who would the ad appeal to and why? • How does it compare to the American version? • Would the other ad be effective in the US? Why or why not?
STEP Analysis Project: Launch Memo from CEO To: Global Business Consulting Group From: CEO, Solar Dog Homes Inc. We need you to recommend which nation we should choose for manufacturing our new wood-framed dog homes, and make and install heating and cooling systems for them, including the solar- powered digital temperature gauge, the fan, and the heater. (from National Academy Foundation)
STEP Analysis: South Korea Social Benefits: • young, educated, tech-savvy workers Risks: • lack of interest or experience in building the particular product
STEP Analysis: South Korea Technological Benefits: • workers comfortable with high-tech; good transportation and manufacturing sites Risks: • depend on oil for transportation
STEP Analysis: South Korea Economy Benefits: • stable, strong economy with favorable business conditions, many sites available Risks: • cost of workers could cut profits
STEP Analysis: South Korea Political Benefits: • ease of doing business Risks: • lacks raw materials for product; must be shipped in—increases costs
For further information John Larmer Director of Product Development email@example.com David Ross Director of Professional Development firstname.lastname@example.org 415-883-0122
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