TBY

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Information about TBY
Design

Published on October 1, 2014

Author: localinnovation

Source: slideshare.net

Description

X

1. www.transformedbyyou.com @transformed_by

2. …to uncover local needs

3. …using creative methods

4. …to produce design principles

5. …to design meaningful solutions

6. That can scale across… Marketing the value proposition Developing the project Creating the business model Measuring the impact

7. …with the skills on our doorstep Business development Service design Communications Startup Development Interaction design Technical support User testing Digital making

8. Your challenge… Define Select public spaces according to specific criteria Discover Observe & document behaviours, uses & perceptions of the space Develop Analyse insights discovered and come up with ideas to tackle issue selected Design Create prototype of solution to tackle issue

9. Select public space • Select public spaces according to specific criteria, to get a diversity of public spaces represented in the challenge. Each group works on a different public space. Example of space Location Size Level of use High street, water front, popular park, etc. Outdoor Large High Community garden, square, bus stop, etc. Outdoor Small High Car boot sale, unpopular park or street, beach etc. Outdoor Large Low Allotment, subway, skatepark, etc. Outdoor Small Low Train station, campus, etc. Indoor Large High Library, market, etc. Indoor Small High

10. Observe & document What resources in the space are available for people to use (i.e. using grass to play football, stalls to sell food, road to walk through) How the space is being used (i.e. to relax, to meet friends, to take shelter) What activities people develop within the space (i.e. boot sales, picnics, festivals) How the space is valued by people who use / don’t use the space (i.e. how safe people feel, how easy it is to navigate)

11. Observe & document (cont.) You could also investigate more specific variables you want to focus on to get a deeper understanding of how people could make the best use of the space. Examples could include: How it’s used at different times of the day, how it’s used by different types of people, how it’s being used in an unusual way.

12. Analyse the insights

13. Select an issue you want to tackle

14. How can you help people make the best use of public spaces…

15. …in Kent?

16. Make sure it meets the criteria Come up with an idea that helps people where they live Demonstrate how it solves the issue/s you’ve chosen to tackle Demonstrate how it would help your target audience/s Show how they would use it Come up with a creative name for your idea

17. If you’re stuck…

18. Write up your idea Name of idea How does it help people make the best use of the space? What issue does it help solve? What target audience/s would it help? How would people use it?

19. Design the prototype Design a prototype that pilots the idea, designs and interprets, re-represents, re-hacks, temporally disrupts e.g. (as a pop up guerrilla installation /performance) the space

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