Tax Season & The Digital Divide

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Information about Tax Season & The Digital Divide
Marketing

Published on March 13, 2014

Author: maxymiser

Source: slideshare.net

Description

In 2013, the IRS reported that over 122 million tax returns were e-filed. As digital device adoption grows, the customer experience stakes get even higher. In our new infographic, we highlight why financial marketers must prioritize testing the user experience across the entire funnel and data-driven personalization to stay competitive.

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