Tata Motors dealership ramp up - Press Release

50 %
50 %
Information about Tata Motors dealership ramp up - Press Release
Automotive

Published on May 8, 2014

Author: indianautosblog

Source: slideshare.net

Description

Tata Motors dealership ramp up - Press Release

Tata Motors along with its Channel Partners ramp-up dealerships for the upcoming Zest and Bolt launches  Enhance customer purchase experience at dealerships  Over 3000 sales staff to be recruited nationally, across over 200 dealerships  Special focus will be on enhancing the HR practices at dealership to improve the recruitment, training, rewards and retention processes  Extensively training on new technologies - use of tablets, video walls, to ensure staff delivers best-in-class customer experience Mumbai, May 7, 2014: With the imminent launch of the much awaited compact sedan, Zest and dynamic hatchback, Bolt, Tata Motors in association with its channel partners, has announced a major recruitment drive, hiring a workforce of over 3,000 staff across all Tata Motors full range dealerships nationally. The company and dealers, will shortlist and recruit candidates who will be given roles such as Customer Advisors, Team Leaders and Sales Managers, across more than 200 dealerships. Prospective candidates will be extensively evaluated through a newly introduced recruitment process wherein they would undergo aptitude and psychometric test. These tests, exclusively developed with help from experts in this field, will measure the candidate’s orientation towards sales. Commenting on this announcement, Mr. Ranjit Yadav, President – Passenger Vehicles Business Unit, Tata Motors, said, “In line with our vision and strategy to provide an enriched purchase experience, we have undertaken a revamp expedition of showrooms and expansion of our dealership workforce to prepare for the launch of our exciting global cars, Zest and Bolt. We are gearing up as we move closer to the launch. Besides our new range of products, our retail experience will also go through a sea change. Our customer-centered cars are being backed with customer-engaging purchase experience at our dealerships. This is a step forward for us in reinforcing our commitment to provide best-in-class purchase experience.” To enhance the customer engagement levels at the dealerships, Tata Motors has launched an initiative to upgrade its dealer and service network to deliver customer desired world class showroom ambience, purchase experience and after-market service. This is being achieved through technology-enabled dealerships, providing all-encompassing sales, service and spares. The network, wherever required, is being supplemented with an optimised network of standalone authorised service centres. The network’s layout is based on a detailed study of the geographical concentration of existing and emerging customer clusters.

The company is working very closely with dealerships to develop their HR guideline manual which covers aspects like recruitment, training, rewards system and retention. After being selected, the new recruits will undergo rigorous training process that will include absorbing in-depth product knowledge, soft skills, sales and technical training. The revamped dealerships will be loaded with technology, wherein, customers, with help of specially trained sales managers, will be able to configure their cars real time on video walls using tablet PC’s. Tata Motors is committed to anticipating and fulfilling customer demands and expectations. The company's Horizonext strategy builds upon this inherent customer-focus. Two key pillars of Horizonext are directly about the customer experience - at the sales point and for after-sales service. -Ends- About Tata Motors Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country’s market leader in commercial vehicles and among the top in passenger vehicles. It is also the world's fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia. (www.tatamotors.com ; also follow us on Twitter: https://twitter.com/TataMotors) For further information, please contact: Ms. Minari Shah Corporate Communications, Tata Motors Email: minari@tatamotors.com Phone: 02266657289

Add a comment

Related presentations

Il 24 Ottobre 2014 si è svolta la Capitale Automobile CARS - #Cap2014Auto , il sum...

Manual diagramas eléctricos del OPEL CORSA 2002 en español. Cortesía de la pagin...

Colorado Springs, CO. Unbeatable Specials during the Phil Long’s l-25 Statewide Ve...

Colorado Springs, CO - Get ready for Hyundai MONSTER DEALS in Colorado Springs fro...

Related pages

Tata Motors to hire 3,000 people for upcoming Bolt and Zest

In another sign that Tata Motors is pinning its hope of a sales revival on the upcoming Tata Zest and Tata Bolt models, the company announced yesterday ...
Read more

Tata Motors Limited | Largest Indian Automobile Manufacturer

Tata Motors Limited is the largest manufacturer in Indian automotive ... Result Press Release; ... dealer focus rev up Tata Motors. Times of India ...
Read more

Tata Motors and channel partners ramp up dealerships for ...

... Tata Motors has launched an initiative to upgrade ... Press Releases. Recent ... Tata Motors and channel partners ramp up dealerships for upcoming ...
Read more

Contact Tata Motors | Tata Motors Dealers Locator | Tata ...

Results Press Releases; Annual Reports; ... Contact Us At Tata Motors we believe in transparent communication and have built various touchpoints through ...
Read more

Tata Motors, JLR team up for new cars - The Telegraph

Press Releases; Businesswire India ... Tata Motors is looking at launching a couple of models each year till 2020 as the company plans to ramp up its ...
Read more

Tata Group

Tata Sphere, the Tata group's ... Take a deep dive into technology and innovation at Tata; catch up on how the Make in ... built with Tata Motors ...
Read more

Tata Motors - Wikipedia, the free encyclopedia

Tata Motors Cars is a division of Tata Motors which produces passenger cars under the Tata Motors marque. Tata Motors is among the top four passenger ...
Read more

Tata Motors (TELCO) - ICICI Direct

Tata Motors (TELCO) | 310 ... We expect the China JV to ramp up through FY16E, FY17E. ... Source: Company press release, ...
Read more