Tastemaker Moms Explore Moms Attitudes Toward Tech at 2014 CES

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Information about Tastemaker Moms Explore Moms Attitudes Toward Tech at 2014 CES

Published on February 21, 2014

Author: RobinRaskin

Source: slideshare.net


Womens attitudes about connectivity, gadgets and more .

What is Tastemaker Mom? www.tastemakermom.com / info@tastemakermom.com

Moms & Tech • 3 out of 4 moms think that technology helps them be a better mom • Moms love those mobile devices – 63% report having 4 or more devices in their home – After calling, texting, and taking pictures, most commonly reported uses are social media, navigation, gaming and fitness tracking – If forced to choose, 72% would give up their TV over their phone – 68% report feelings of anxiety if they leave their phone at home • What are moms looking forward to next? – Ultra HD TVs – Wearable fitness devices – Home remote controls www.tastemakermom.com / info@tastemakermom.com

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