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Task 4 audience profile

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Information about Task 4 audience profile
Marketing

Published on March 14, 2014

Author: BeadyEye_

Source: slideshare.net

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My target audience Judging by the fact that the most popular age range for horror movies is approximately 18- 24, I must target my film trailer for that specific audience. Despite the statistics also showing that women are far more likely to watch horror movies than men, I still want to appeal to a primarily male audience as oppose to a female audience so therefore I won’t give my film trailer a “Buffy the Vampire Slayer” or “Jennifer’s Body” feel to it and so there will be more of a masculine, aggressive feel to it to incorporate an element of intimidation and threat.

Who are my audience? Sky Sports, Sky Sports News, Channel 4 and Dave rate amongst the preferred channels, revealing their propensity for sports, (Football, Formula 1) comedy, (8 Out of 10 Cats,The Big Bang Theory) as well as late night viewing for BBC Three for shows like Family Guy etc. For teenage boys as well as men, there is this element of competitiveness in terms of fashioning top-end brands and so, as a teenager myself, I find that boys my age (and older) tend to shop at places like Ralph Lauren, Hollister, Nike, Topman, Calvin Klein, Vans, Superdry, rather than opting for cheaper places like Primark or Tesco F&F (as this would ruin an image of class and style) New research published by the NUS, reveals that lad culture was thought to be particularly influential in the social side of university life; drinking, banter with mates, smoking, typical laddish behaviour for a night out.

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