Task 2 marketing campaign pres.

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Information about Task 2 marketing campaign pres.

Published on February 24, 2014

Author: BeadyEye_

Source: slideshare.net

Marketing campaign

American convenience store 7-Eleven transformed it’s usual appearance into a real life modification of the Kwik-E-Mart for fans of the cartoon series to browse and shop around for goods such as pink donuts, buzz cola, radioactive man comics and Krusty the Clown’s famous KrustyO’s cereal. To assist in creating a complete Simpsons environment, over 1,000 customized in-store displays have been created to bring the cartoon world to life-from exterior walls and signs to store fixtures and employee uniforms and name tags. Even donation canisters and ATMs will be made over with Krusty's Kids and First Bank of Springfield logos The remodelling has taken place in Chicago; Dallas; Denver; Burbank, Calif.; Los Angeles; Las Vegas; New York; Lake Buena Vista, Fla.; Seattle; Mountain View, Calif.; Bladensburg, Md.; and Coquitlam, B.C., Canada. -inventorspot.com http://www.youtube.com/watch?v=jaTazcDZKgE

IN 2007, Burger King launched a promotional website called “Simpsonize me” in conjunction with the release of The Simpsons Movie. The site allowed you to upload photos of yourself onto the website, which would then be transformed to give you a simpsonesque appearance.

As part of the promotions for the UK release of a film of the popular US animation series The Simpsons, a temporary Homer Simpson chalk giant was put next to the Cerne Giant figure, situated on a hill near the village of Cerne Abbas, Dorset. In July 2007, Vans released perhaps its most anticipated special collection to date with the Vault x The Simpsons series that features artwork from Kaws, Stash, Gary Panter, Geoff McFetridge, Dave Flores, Futura, Mr. Cartoon, Sam Messner, Taka Hayashi, Tony Munoz, Todd James and Neckface. The Vans x The Simpsons series was the first time any brand had been allowed to adapt and re-design the characters to each artist’s interpretation and design aesthetic. The unique but classics Vans sold out 90 minutes after the release.

As far as social networking goes, The Simpsons Movie had it’s own website, Official Simpsons marketing partner site (which had links to their Xbox 360 contest, JetBlue contest, 7-11 promotion, as well as the movie trailer) and a MySpace page for audiences to be able to grab exclusive content about the film and its marketing.

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