Target audience presentation

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Information about Target audience presentation
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Published on March 13, 2014

Author: tassneemmediastudies


Target Audience Research As a whole each genre has its own specific target audience, depending on the film and the media techniques is used to affectively appeal to the target audience. The genre has a huge response to the audiences views.

Demographic • Age • Gender • Ethnicity • Family size • Generation • Income • Education • Occupation • Religion Social class There are many ways to divide different target audiences, the list below shows the different types of target audiences used and how this helps to develop on films.

Horror • Horror is a film genre seeking to elicit a negative emotional reaction from viewers by playing on the audience's primal fears. • The target audience is mainly aimed at people over the age of 18 simply because younger viewers may feel threaten and and would be unsuitable for them to watch films in this specific genre. • It is appealing to the older ages as it causes tension throughout and always leads the audience thinking what could happen next?

Comedy • Comedy movies are made to make people laugh. Different people laugh at different things therefore what many people find funny other might not. There are a wide variety of types of comedy; old fashioned, silent for example Charlie Chaplin uses actions and body language for comedy; some are movies set up with silly or ridiculous plots where the characters getting themselves into funny situations which makes people laugh; some are funny just because the people are saying funny quotes/lines.

Action • Action is a film genre when the protagonist are thrust into a series of challenges that include physical fight scenes and frantic chases. Usually the main character is struggling through unusual battles which include life threating situations with a villain involved.

Romance • Romantic films are usually between two people who are in love with each other and the audience go through the rough/happy journey between the two couples and deal with relationship issues.

Adventure • Adventurous films is usually an unusual or exciting experience, it may also be a bold, usually risky undertaking, with an uncertain outcome.

Target audience for our film • Our film would be aimed at people between the ages of16 to 25 as we feel like the age ranges would feel more relatable to these situations. Especially as a teenager growing up it isn't easy, and people tend to get influenced and pressured very quickly. • The genre will specifically focus on social realism and things that some may relate to. Social realism is a genre of film that tends to focus on specific issues that occur in this modern society and is represented by different ideologies. Themes that link to this genre would be drugs, money, middle class, lower class, sex and prostitution. These themes still occur today but not all are involved in early realism to storylines and films.

The inbetweeners is a good example of a film/TV show which has inspired us with our short film. It follows the life of suburban teenagers and explains their separate yet similar life's. They all tend to be socially awkward and are always out to cause some sort of trouble. The TV is very based on the male narrative. This links to the Strauss theory as in all the episode it includes a humorous event which often involves conflict for the characters to overcome. By the end of the episode, the conflict is somehow resolved at the end of the episode.

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