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Tapcite - Engage with your story

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Information about Tapcite - Engage with your story
Technology

Published on February 17, 2014

Author: tivinen

Source: slideshare.net

Description

With Tapcite you can turn any screen surface into engaging and interactive story. Tapcite allows customers to use their mobile device to control the story.

Signup for more info: http://www.tapcite.com
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ENGAGE WITH YOUR R Y STORY TELL YOUR STO

WE ALL LOVE TO READ, LISTEN AND WATCH STORIES

WHAT IF A WINDOW COULD TELL A STORY?

WITH TAPCITE YOU CAN TURN ANY SCREEN SURFACE INTO AN INTERACTIVE STORY

CUSTOMERS USE THEIR OWN TRUSTED MOBILE DEVICE TO INTERACT

AND THE BEST THING IS THAT YOU CAN MAKE YOUR BRAND AVAILABLE.

LEAVE TRAIL TO YOUR BRAND AND ADD CALL-TO-ACTION

FROM ENGAGEMENT TO ACTION Story Call-to-action Engage Interaction • enter your friends email
 to send a valentine
 to you sporty friend QR to see what she’s up to. Grid with three choices: • A football • A runner • A t-shirt • ‘here’s your top runners for you, 
 buy now and get -10% • See your nearest dealer, tap here

TYPES OF STORIES Moment Cartoon Movie Stereoscape One moment of time, single picture with a multiple interactive hotspots Story with series of pictures. Animated or stills. Like a cartoon. Story follows thru multiple films. Like a movie. Using holo-box the audience enters into a 3D space where story starts. ! ! ! ! ! ! ! ! ! ! ! ! ! ! !

EXAMPLE CUSTOMER JOURNEY

TO START THE STORY SCAN THE QR CODE

TOUGH CALL, MAYBE YOU SHOULD PRESS B AND PASS?

OK, LET’S PRESS B AND PASS ONCE MORE TO GET OPEN SPOT!

GO FOR IT AND PRESS A

YES! DAMN YOU’RE GOOD. LOOK YOU EVEN GET SOME DISCOUNT!

EXAMPLE STORYBOARD

A A B B A A B B A A B B A A B B

TAPCITE • Make your brand available and leave trail to your brand! • With analytics you can see what interest your customer! • Every screen surface can be interactive (i.e. shopping window, outdoor ad)! • Customer can join a story with your brand • Works without any application! ! • • • • Example CALL-TO-ACTIONS ! Join email-list! Collect customer data! Give coupons! Social media share and like! • • • Read-it-later! Recommendation! Buy

NOW IT’S TIME TO TELL YOUR STORY!

THANK S T O R Y YOU TELL YOUR Samuli Tivinen samuli@tapcite.com

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